2. Most online entrepreneurs assume that it will take weeks, months, or years to create their first information product. Because of this belief, they procrastinate on implementing this highly important aspect of their online business. Regardless of your niche, creating your own line of information products is one of the most intelligent and effective steps you can take to differentiate yourself, diversify your income, and effortlessly attract clients . Let’s see if we can dispel some of the myths that you may be harboring around information product creation so you can take advantage of the many benefits that your product line can offer your business.
5. The benefits of online video tutorials: 1. Higher perceived value ~ The average consumer prefers learning from video compared to reading books or listening to audios. Because of this, your customers will associate a higher value to videos and will be willing to pay more for an online video product. 2. Ease of learning ~ People love convenience.. and if they can absorb information without having to ‘strain their brain’, they will be much more likely to actually implement what you are teaching them. The more they implement, the better feedback you’ll get, and the more your reputation will spread as someone who delivers real value. 3. Ease of creation ~ It took me 2.5 years to write my first e-book and about 6 weeks to write my second one. It took me 5 days to create my online video course. It’s much easier and faster to speak than it is to write, at least for most people.
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7. That’s pretty much it! For about $5-700, you can invest in the above resources and find a good V.A. to build out your online video course. This is why digital information products are such a fabulous asset to anyone who wants to create multiple passive income streams through the internet. For such a low entry point, the risk is very low and the potential ROI is through the roof. Now that you have all the tools you’ll need, I recommend that you start with the most simple strategy possible to get your product created. If you’re new to all of this, the best way to go is to create a low-cost product ($17-27) that has about 3-4 hours of video training. This way, you won’t get overwhelmed trying to create a more expensive and extensive product. You can build up to that over time. It may take you some time to get the hang of using screen capture software and doing power point presentations. The first time you do something like this will be the hardest. But think about it — all you have to do is get 3-4 hours worth of quality material that your market would perceive as useful and informative. You can definitely do this in one week or less! Just be patient and don’t stop until you have completed the job. Even now after doing so many screen capture videos, I still screw up all the time. I have to re-record things a lot. Sometimes, I’ll forget to trim the end of a video after uploading it to my Amazon S3 account, then I’ll have to render the video over again. Doing online video is great, but it definitely takes patience. Before you start working on your videos, you want to make sure that your graphic designer has created the visual components of the product and that you have a V.A. in place who can design your membership area while you are creating the product. This way, there won’t be any delay once you’re ready to go live. With my online video course, the total time from idea to product release was 12 days. It took me 5 days to design the course. It took my VA and graphic designer about that long to build out the brand and membership area.
8. How do I Market My Digital Information Products?
9. This is a whole other conversation, but let’s go through some of the basics. You would really only want to create an information product this quickly if you have a built-in network to promote it to, such as an email list or JV partners. Otherwise, you should likely just wait to release your product until you have a decent network who will be interested in it. 1. Your email list ~ The most obvious choice. The bigger your email list gets, the faster you can get at product creation, as you know you have a responsive group of potential buyers, which will motivate you to keep coming up with new offerings. 2. Joint ventures and affiliates ~ One of the best ways to get instant exposure is to have someone else promote your products. This is a big topic, but just know for now you want to be thinking of compiling a list of JV partners. 3. PPC advertising ~ Costs some cash, but it can work very well if you know what you’re doing. 4. Content Syndication ~ The tried and true free methods: Blogging, article marketing, videos, social media, and so on.
10. I hope this information helps you to take action so you can start creating your own line of digital information products in the next few weeks! It really is easier than you think. While product creation requires patience, motivation, and focus, it is also a lot of fun and can be a huge asset to your business on so many levels. Good luck.. and keep me posted!
