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Role of national government in travel & tourism
1. The role of National
Government in the travel and
tourism sector
2. Government activities:
Formulation of national policies re
tourism growth and development
Investment in tourism facilities
Promotion of the country as a
tourism destination
3. Tourism New Zealand
1. National and Regional Tourism Planning:
2. Organising & coordinating suitable
industry structure
3. Development of the tourism product in
line with government policy
4. Promotion of NZ as a tourism
destination
5. Control – ensuring plans are
implemented and objectives achieved
4. Regional Tourism Organisations [RTOs]
Destinational marketing
International marketing for their
region
Co-ordination of regional industry
training initiatives
Marketing of domestic tourism
5. International Organisations in Tourism
Inter-governmental organisations
Regional organisations
Non governmental organisations
6. Domestic Trade + Professional Associations:
Travel Agents Association of NZ (TAANZ)
Tourism Industry Association of NZ (TIANZ)
Inbound Tour Operators Council (ITOC)
Overseas Tour Operators Council (OTOC)
Motel Association of NZ (MAANZ)
Hospitality Association of NZ (HAANZ)
NZ Maori Tourism Council
7. Aviation, Tourism and Travel
Training Organisation (ATTTO)
Assigned Industry Training
Organisation (ITO) for the tourism
sector
Setting training standards for the
sectors within it serves
Relationships with industry,
government agencies and training
organisations
8. Ministry of Business, Innovation
and Employment. [MBIE]
“The purpose of MBIE is to be a
catalyst for a high-performing
economy to ensure New Zealand’s
lasting prosperity and wellbeing. We
play a central role in shaping and
delivering a strong New Zealand
economy”
9. MBIE cont..
We develop and deliver policy, services,
advice and regulation to support business
growth and the prosperity and wellbeing
of all New Zealanders.
MBIE integrates the functions of four
former agencies – the Department of
Building and Housing, the Ministry of
Economic Development, the Department
of Labour and the Ministry of Science and
Innovation.
10. MBIE Activities
To create better business focused
environment:
Building skills:
Building innovation
Supporting access to capital:
Supporting access to resources
Building exports:
Effective infrastructure
11. MBIE Role in Tourism
We provide advice to the Government on
how it can create the right environment
for enhanced productivity and growth in
the tourism sector in order to grow
tourism’s contribution to the New Zealand
economy.
We also collect, analyse and publish
tourism data, such as international visitor
expenditure, and evaluate the
effectiveness of government initiatives
that impact on tourism.
12. Tourism Strategy 2015
Vision:
In 2015, tourism is valued as the leading contributor to
a sustainable New Zealand economy
Values:
kaitiakitanga (guardianship) and manaakitanga
(hospitality)
Outcomes:
New Zealand delivers a world-class visitor experience
New Zealand’s tourism sector is prosperous and
attracts ongoing investment
The tourism sector takes a leading role in protecting
and enhancing the environment
The tourism sector and communities work together for
mutual benefit