4. Campaign Acceleration
Objectives
o Engage party goers in the second edition of ‘Where’s The Party’ organised by Carlsberg
Malaysia; stimulate interest leading up to a unique event; create buzz
Activities
o Invited all mainstream & lifestyle media plus bloggers to the party, without revealing any details
such as venue, timing etc.
o Social Media Engagement: Managed Carlsberg’s fan page and posted teaser information daily
building interest and curiosity among fan base and sparking conversations.
o Pitched to lifestyle weeklies, online media portals and bloggers to run pre-party posts to increase
awareness and drive traffic to the Facebook page; offer readers an exclusive opportunity to win
tickets
Results
o Increased conversations and number of fans on Carlsberg Malaysia’s Facebook Page from
12,717 to 17,338 in less than 2 months
o Bloggers outreach: 23,616 netizens were referred to the Carlsberg website and Facebook page
by influential bloggers in 4 weeks
o Secured traditional PR coverage worth SGD 1,030, 203 across all mainstream dailies,
monthlies, broadcast, online channels, blog posts and youtube videos
7. Cheers
Cheers is a chain of convenience stores that serves a diverse group of
customers. To date, there are over 120 outlets situated across Singapore.
Objectives
o Grow community
o Increase engagement
Activities
o Create Facebook posting calendar (reviewed every fortnight)
o Incorporate daily news with posts to increase relevance and interaction, target market –
18 - 35
o Daily Facebook community management
o Ongoing consultation with client for periodic campaigns & themed content
8. Cheers
Results
ü Achieved a 140% increase in engagement since September
ü Increased the number of new fans per month from 75 in September to over 800 new fans
per month in July (and increasing) through strategic content planning
LOREM
IPSUM
DOLOR
AMET
10. Conference & Events Experience
Our team possess extensive experience in organising regional infocomm
and industry events, including:
Client Participation at Leading International Events
held in Singapore
− For Compuware Corporation at Management World Asia
Forum 2010
− For Procter & Gamble at Singapore Human Capital
Summit 2009
− For Bridgewater Systems at CommunicAsia 2009-2011
− For Tekelec at CommunicAsia 2012
− For Tekelec at LTE Asia 2012
Official PR Partner for
− Singapore IT Standards Committee (ITSC) –
CodeXtremeApps Competition & Award Ceremony
2007 – 2012
− Singapore IT Federation (SiTF) – iX Conference 2006
− Singapore IT Federation (SiTF) – 3G Event 2005
featuring 3G Guru Tomi Ahonen
11. Conference & PR partner for IDA / SPRING
The team carried out Event Planning and Management, Website Maintenance
and Public Relations Execution for the Green Data Centre Forum held in
Singapore on 31st March, 2011
Objectives for Green Data Centre Forum
− Introduce the first ever Singapore Standards on
Green Data Centres to Data Centre to the relevant
community
− Award Certificates of Achievement to pioneer batch of
data centres who have adopted the Standard
− Garner Media interest about the standards
About the Green Data Centre Forum
− First of it’s kind in the region
− A flagship event for Singapore’s Infocomm
Development Authority
− Targeted at 400 participants
12. Results
Over 400 participants attending, including a higher than expected number of
journalists resulting in exceptional PR coverage including tv, editorials and
online media
14. Content Development & Marketing Collateral
for C-Suite Employees & Directors
The agency conceptualized and developed the content and design for Training
Vision’s first communication for organization leaders
