1. Social Media & #CRE:
LinkedIn, Twitter & Beyond

2. The three big social networks:
The business meeting
The reunion/night out
The cocktail party
2

3. Social Media and the Sales Cycle
©2012 DKD New Media Strategies, LLC

5. How do search engines work?

6. Top sites in the United States
1. Google 11. LinkedIn
2. Facebook 12. Go
3. YouTube 13. Blogspot
4. Yahoo! 14. Bing
5. Amazon.com 15. Pinterest
6. Wikipedia 16. ESPN
7. eBay 17. MSN
8. Twitter 18. AOL
9. Craigslist.org 19. Huffington Post
10. Windows Live 20. Tumblr

7. LinkedIn:
Not just a profile, but a portfolio

11. Leveraging LinkedIn:
Active Participation

12. Spontaneous networking

13. Intentional networking

18. Twitter & Facebook:
When you just can’t be there in person

19. 1 2 3
4

20. #Hashtags & Keywords
• #CRE • Sperry Van Ness
• #CRElisting • @SVNICorporate
• #Multifamily • “Thx for the RT’s”
• #Industrial • #FF
• #Office + #CRE • #CREjavaclub
• #Medical + #CRE

22. #Hashtags & Keywords

24. Monday National Sales Call
• Open to all Advisors & outside brokers
• SVN promotes properties during call and
via social media after the call.

33. SVN on Social Media
LinkedIn:
• https://www.linkedin.com/company/sperry-van-
ness
• http://www.linkedin.com/groups?gid=4474624
(for SVN advisors)
Twitter Page:
• http://www.twitter.com/SVNICorporate
Facebook Page:
• http://www.facebook.com/SVNIC
Google+
• http://bit.ly/SVNgoogle