Some data regarding how LinkedIn is essential for B2B #MKM 915

1. LINKEDIN
Team members-
Sunaina Ahi
Apurva Patil
Karan Singh Parihar
Surya Grover
“Connect with people for no reason”

2. Value proposition
we enable professionals to build and manage their identities; create and leverage their professional networks; and
gain the knowledge they need to be more successful in their careers, across multiple screens and devices
Analysis:
• The evaluation of your
company profile can help you
in matching the best solution
to your recruitment strategy
and challenges.
Reach:
• LinkedIn is a professional
social network. This helps the
recruiters reach the
candidates who are not
available on CV database
systems or with recruitment
agencies.
Viewer-dynamic
targeting:
• LinkedIn segregates the
personal profile of individual
page viewer .This helps the
company page, ads and jobs
being directed to the right
Candidate.

3. Before you implement your strategy, it’s better to understand yourself with LinkedIn demographics that could help
you put your efforts in the right direction
44%
56%
Users (Gender)
Male Female
25%
31%
44%
Income
Below $50,000 $50,000-$75,000
Above $75,000
18%
61%
21%
Age Group
Under 30 30 to 64 Above 65
Total :520 million Users
Active users: 106 million users

4. LinkedIn is a business-focused social networking sites that allows people network professionally
LinkedIn is one of most effective platform for generation of leads
LinkedIn is one of the most effective ways to recruit new talent
LinkedIn helps you advertise your business effectively
Introducing you to potential clients

5. Aim is to deliver the content when target audience is most likely to notice it
What is the best
time to post content
on LinkedIn?
Between Tuesdays and
Thursday, either early in the
morning, lunchtime or early
evening.
Sweet spot-10 am to 11 am
Why Tuesdays to
Thursdays?
Because LinkedIn is a platform
for professionals and so it is
mostly used during working
hours.
Then why less on
Mondays or Fridays?
Mondays- Because Mondays
are dominated by catch-up
meetings
Fridays- Because many people
finish early.
Why not on
weekends?
10 pm-6 am is considered
sleeping hours
Worst time to post is during
these sleeping hours
(immediately after Friday night
and before Monday morning)

6. Metrics that are used to measure the popularity
Engagement with your
content
Site traffic and time
per visit
Brand lift or purchase
intent
Executive-level follow-
up
Volume of qualified
leads
Cost of lead
Marketing-influenced
or marketing-source
bookings

7. Example of one organization that uses LinkedIn to outreach their business
objectives
Coca Cola is known for communicating with people on
social media. Digital marketing is key for
communication to outreach consumers in order to
know what they think about the product
Coca cola using Linked as a business platform to
advertise their new flavors that they have to
offer

8. What are the expected cost to use this platform for organizational purpose? Don’t
forget time, resource and opportunity cost ?
Business Cost:
To grow and get
recognized
1.Find the perfect
contact for the
Business
2.Promotion of the
Business
3.Learn new Skills to
enhance your
professional brand
4.One month free trial
and after that
49.99$ per month
when signed up
annually
Sales Cost:
Unlock Sales
Opportunities
1.Find potential Leads &
Accounts in your target
market.
2.Get real time insights
for warm outreach
3.Build trusted
relationship with
customers & prospects
4.One month free trial
and after that
69.99$ per month
when signed up
annually
Hiring:
Find & hire talent
1.Finds great
candidates faster
2.Contact Top
Talent Directly
3.Build
relationships with
the prospective
Hires
4.One month free trial
and after that
99.99$ per month
when signed up
annually
Time, Resource and
Opportunity Cost
1. It all depends on
what type of
business you are
in whether you
need to hire
someone
externally or does
your company
have internal
department to
deal with.
2. Internal resources
when used would
be cheap rather
than taking
external help.

9. Hoot suite Analytics
How
• Real time results
• Trend analysis
• Team metric
What
• Campaigns monitoring
• Tracking follower growth
• Tracking team performance
Benefits
• Keeping brand in good standing.
• Enables business to build a
successful social media strategy
Brand Watch Analytics
How
• Monitoring and analytics
• Track online presence
• Collect, analyzing and reporting
relevant business insights on social
media data
What
• Monitoring specific segments to track
their online presence
• Tracking campaigns
• Finding leads & influencers
• Competitor benchmarking
Benefits
• Understanding and monitoring the
company brand
• Allow users to engage with target
communities
• Handling social media mentions with
ease
LinkedIn Analytics
How
• Company updates:Impressions, Clicks,
Interactions , Engagement
• Followers : total number of
followers,audience demographics and
trends in your follower growth.
• Visitors : Page Views, Unique Views and
Visitor Demographics.
What
• Monitor the growth of your brand
• Target your content by discovering
audience demographics
• Identifying influencers and advocates
within your audience
Benefits
• Measure Your Performance
• Optimize Your Campaigns
• Maximize Results
$119.88 per year or $14.99 per
month extra $800 per month for small to medium
brands with limited support needs.
There are many analytical tools available for LinkedIn including third party tools

10. LinkedIn is considered to be #1 social media marketing platform for B2B due to
its certain features
1. LinkedIn is positioned the world's largest professional network
2. LinkedIn has certain specific feature which benefits businesses
LinkedIn premium account : this gives greater access to all the information listed on a profile of a client,
advanced search feature and in mail capability.
Search query: search for potential clients on LinkedIn with option of filter their searches to get highly
targeted results.
Strong social network : it empowers salespeople and marketers from all over the world
• One of the study by social media examiner in 2015 indicated that LinkedIn gets more importance
placed on it by b2b marketers. Those focused on B2C are placing more emphasis on Facebook,
YouTube, Pinterest, and Instagram.(Stelzner, 2015)

11. This link will help the organization to know how they can
use LinkedIn
https://www.youtube.com/watch
?v=APgsnkeVucs

12. 1. Inc., Hootsuite Media. “Analytics.” Hootsuite, hootsuite.com/pages/analytics.
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www.paperlessproposal.com/why-linkedin-is-the-1-social-network-for-b2b-marketing/.
3.“B2B Marketing Strategy-Facebook vs. LinkedIn.” Element Three, 1 Dec. 2017, elementthree.com/blog/facebook-vs-linkedin-
which-is-better-for-b2b-marketing/.
4. STELZNER, MICHAEL A. “How Marketers Are Using Social Media to Grow Their Businesses.” Socialmediaexaminer.com, Social
media examiner, May 2015, www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf.
5. “Brandwatch Pricing.” G2 Crowd, www.g2crowd.com/products/brandwatch/pricing.
6. “Brandwatch Reviews: Overview, Pricing and Features.” Financesonline.com, reviews.financesonline.com/p/brandwatch/.
7. Jackson, Dominique. “LinkedIn Analytics: The Complete Guide.” Sprout Social, 2 Mar. 2017, sproutsocial.com/insights/linkedin-
analytics/.
8. “What's the best time to post on LinkedIn?” Business Solutions on LinkedIn, business.linkedin.com/en-uk/marketing-
solutions/blog/posts/B2B-Marketing/2016/Whats-the-best-time-to-post-on-LinkedIn.
Sources

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solutions/blog/posts/B2B-Marketing/2016/Whats-the-best-time-to-post-on-LinkedIn.
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gb/resources/blog/infographic-week-best-times-post-social-media.
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to-post-on-linkedin-2531450.
12. “7 Key Metrics to Track the Success of your LinkedIn Sponsored Updates.” LinkedIn Marketing Solutions Blog,
business.linkedin.com/marketing-solutions/blog/7/7-key-metrics-to-track-the-success-of-your-linkedin-sponsored-updates.
13. Stijn Van Loo, Solving B2B sales content challenges Follow. “LinkedIn Value Proposition for companies and agencies.” LinkedIn
SlideShare, 4 June 2012, www.slideshare.net/Cloudnr9/linkedin-value-proposition-for-companies-and-agencies.
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