A presentation I made at a few leading digital agencies in 2013 - about how brands & agencies should leverage the full capability of Open Social Media Platforms.

1. Let’s Create Awesome Social
Experiences for Brands…
With the Best of the Open Web

2. Approach to Building Social Experiences
I. BUILD – Create your Core App / Site Experience
II. SOCIALIZE – Add Social Design & Social Features
III. DISTRIBUTE – Leverage News Feed, Timeline, App Center & All 5 Platforms
(Pages, Canvas, Mobile Web, Android & iOS)
IV. PROMOTE – Stamp Ads, Sponsored Stories, Mobile App Install Ads
V. ANALYZE – In-App Data, App Insights, Page Insights & Ad Data
VI. MAINTAIN, INTEGRATE & REBUILD – Maintain Apps, Integrate with Owned
Media & Reuse Apps

3. BUILD

4. What Drives A Great Social Branded
Experience?
 A WOW Visual Experience
AND / OR
 A Unique Story
AND / OR
 A Platform for Users to Create Meaningful Stories
 A Framework that Drives Engagement & Sharing
 Emphasize on the Story
 Use Visually Rich Designs &
Animation
 Add Social Design
 Add Social Features

5. A WOW Visual Experience -
Mercedes A-to-S: http://goo.gl/z7XpL

6. A Unique Story or Concept -
The Tunnel of Dark Fantasy (Pro-Active Idea)

7. A Platform For Users To Create Meaningful Stories –
Pediasure Vegetable Art Project
Pediasure Vegetable Art Project

8. SOCIALIZE

9. A Framework That Drives Engagement & Sharing

10. Google+ Interactive Post (Coming Soon)

11. DISTRIBUTE

13. Pack for Prizes- Survey + Contest
A Case Study
Concept
This interactive Survey was conducted
for Thomas cook who wanted to
know their user’s holiday preferences.
We powered a visually rich quiz
contest with dedicated Facebook +
Desktop versions.
Key Highlights
Attractive User Interface, Open graph
action sharing, advanced level
database with in depth survey
analysis & Opt-in email subscription
options.
See a video demo
See it in action

14. Mobile Optimized version

15. Visualizing the Open Graph Referrals

16. FURTHER READING & SAMPLES
 Facebook Policy Explanations -
https://developers.facebook.com/docs/guides/policy/examples_and_explanatio
ns/
 Facebook Permissions & Accessible Data -
http://developers.facebook.com/docs/reference/login/#permissions
 Open Graph - https://developers.facebook.com/docs/opengraph/
 Social Plugins - https://developers.facebook.com/docs/plugins/
 App Center - https://developers.facebook.com/docs/appcenter/
 FREE SAMPLES - https://developers.facebook.com/samples/

17. PROMOTE
Stamp Ads
Sponsored Stories
Mobile App Install Ads
Page Posts with Canvas Link (apps.facebook.com/xyz)

18. ANALYZE

19. MAINTAIN, INTEGRATE & REBUILD
Maintain Apps
Integrate with Owned Media
Reuse Apps
Build Engines of Successful Apps

20. Key Metrics
Contest Participation:
 Total Visitors: 33,776
 Total Participants: 32, 509 (96.2% Conversion)
 Mobile Participants: 45%
Reach, Referral & Sharing:
 Total Invites: 54,778 (1.68 Invites / User)
 Total Shares: 10,294 (1 in 3 Users Shared a Post)
 Total Reach (Impressions): 477,740 (15 Friends per Post)
 Open Graph Referral Rate: 30%

21. “
”
THANK YOU
KARAN SINGH BIR