SlideShare ist ein Scribd-Unternehmen logo
1 von 19
Downloaden Sie, um offline zu lesen
What do you think is
the most important
skill to become a
successful content
marketer?
1
What is the first
piece of content
you'd create?
2
Just kidding!
NEVER hire based
on Klout score.
*hint:
you cannot sail
this ship.
What's more important: strategy or execution?
8
Where do you get your inspiration for content ?
9
12 Questions You Must Ask Before Hiring a Content Marketer
12 Questions You Must Ask Before Hiring a Content Marketer
12 Questions You Must Ask Before Hiring a Content Marketer
12 Questions You Must Ask Before Hiring a Content Marketer
12 Questions You Must Ask Before Hiring a Content Marketer
12 Questions You Must Ask Before Hiring a Content Marketer

Weitere ähnliche Inhalte

Andere mochten auch

5 Reasons to Try Kapost in Just 15 Minutes
5 Reasons to Try Kapost in Just 15 Minutes5 Reasons to Try Kapost in Just 15 Minutes
5 Reasons to Try Kapost in Just 15 MinutesKapost
 
Banish Your Inner Critic, Port80
Banish Your Inner Critic, Port80Banish Your Inner Critic, Port80
Banish Your Inner Critic, Port80Denise Jacobs
 
Welcome to Content Marketing Bootcamp!
Welcome to Content Marketing Bootcamp!Welcome to Content Marketing Bootcamp!
Welcome to Content Marketing Bootcamp!Kapost
 
Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue Kapost
 
A Brief of Google AdWords Pay Per Click
A Brief of Google AdWords Pay Per ClickA Brief of Google AdWords Pay Per Click
A Brief of Google AdWords Pay Per ClickRanjan Jena
 
Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015
Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015
Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015Street Fight
 
How Datavail Built an Efficient Content Engine with Kapost
How Datavail Built an Efficient Content Engine with KapostHow Datavail Built an Efficient Content Engine with Kapost
How Datavail Built an Efficient Content Engine with KapostKapost
 
From Startup to IPO: How Marketo Drives Growth with Content
From Startup to IPO: How Marketo Drives Growth with ContentFrom Startup to IPO: How Marketo Drives Growth with Content
From Startup to IPO: How Marketo Drives Growth with ContentKapost
 
The OAuth 2.0 Authorization Framework
The OAuth 2.0 Authorization FrameworkThe OAuth 2.0 Authorization Framework
The OAuth 2.0 Authorization FrameworkSamuele Cozzi
 
Delivering the WOW to Your Audience! How to Create Successful Cross-Platform ...
Delivering the WOW to Your Audience! How to Create Successful Cross-Platform ...Delivering the WOW to Your Audience! How to Create Successful Cross-Platform ...
Delivering the WOW to Your Audience! How to Create Successful Cross-Platform ...MOO
 
Building a Content Marketing Machine
Building a Content Marketing MachineBuilding a Content Marketing Machine
Building a Content Marketing MachineKapost
 
Tweet! tweet! tweet! getting started on twitter
Tweet! tweet! tweet!  getting started on twitterTweet! tweet! tweet!  getting started on twitter
Tweet! tweet! tweet! getting started on twitterUniversity of Cape Town
 
Dead Simple Design 3 - For Web Designers
Dead Simple Design 3 - For Web DesignersDead Simple Design 3 - For Web Designers
Dead Simple Design 3 - For Web DesignersJohn Coonen
 
A Content Marketer's Toast to Twitter
A Content Marketer's Toast to TwitterA Content Marketer's Toast to Twitter
A Content Marketer's Toast to TwitterKapost
 
7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
 
DemandCon 2013: Kapost, inContact and Demandbase on Content Marketing
DemandCon 2013: Kapost, inContact and Demandbase on Content MarketingDemandCon 2013: Kapost, inContact and Demandbase on Content Marketing
DemandCon 2013: Kapost, inContact and Demandbase on Content MarketingKapost
 

Andere mochten auch (16)

5 Reasons to Try Kapost in Just 15 Minutes
5 Reasons to Try Kapost in Just 15 Minutes5 Reasons to Try Kapost in Just 15 Minutes
5 Reasons to Try Kapost in Just 15 Minutes
 
Banish Your Inner Critic, Port80
Banish Your Inner Critic, Port80Banish Your Inner Critic, Port80
Banish Your Inner Critic, Port80
 
Welcome to Content Marketing Bootcamp!
Welcome to Content Marketing Bootcamp!Welcome to Content Marketing Bootcamp!
Welcome to Content Marketing Bootcamp!
 
Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue Creating Content Marketing Programs that Product Revenue
Creating Content Marketing Programs that Product Revenue
 
A Brief of Google AdWords Pay Per Click
A Brief of Google AdWords Pay Per ClickA Brief of Google AdWords Pay Per Click
A Brief of Google AdWords Pay Per Click
 
Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015
Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015
Trends & New Data on Local Digital Marketing from The Local Merchant Report 2015
 
How Datavail Built an Efficient Content Engine with Kapost
How Datavail Built an Efficient Content Engine with KapostHow Datavail Built an Efficient Content Engine with Kapost
How Datavail Built an Efficient Content Engine with Kapost
 
From Startup to IPO: How Marketo Drives Growth with Content
From Startup to IPO: How Marketo Drives Growth with ContentFrom Startup to IPO: How Marketo Drives Growth with Content
From Startup to IPO: How Marketo Drives Growth with Content
 
The OAuth 2.0 Authorization Framework
The OAuth 2.0 Authorization FrameworkThe OAuth 2.0 Authorization Framework
The OAuth 2.0 Authorization Framework
 
Delivering the WOW to Your Audience! How to Create Successful Cross-Platform ...
Delivering the WOW to Your Audience! How to Create Successful Cross-Platform ...Delivering the WOW to Your Audience! How to Create Successful Cross-Platform ...
Delivering the WOW to Your Audience! How to Create Successful Cross-Platform ...
 
Building a Content Marketing Machine
Building a Content Marketing MachineBuilding a Content Marketing Machine
Building a Content Marketing Machine
 
Tweet! tweet! tweet! getting started on twitter
Tweet! tweet! tweet!  getting started on twitterTweet! tweet! tweet!  getting started on twitter
Tweet! tweet! tweet! getting started on twitter
 
Dead Simple Design 3 - For Web Designers
Dead Simple Design 3 - For Web DesignersDead Simple Design 3 - For Web Designers
Dead Simple Design 3 - For Web Designers
 
A Content Marketer's Toast to Twitter
A Content Marketer's Toast to TwitterA Content Marketer's Toast to Twitter
A Content Marketer's Toast to Twitter
 
7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing7 Ways To Boost Your Traffic With SEO And Content Marketing
7 Ways To Boost Your Traffic With SEO And Content Marketing
 
DemandCon 2013: Kapost, inContact and Demandbase on Content Marketing
DemandCon 2013: Kapost, inContact and Demandbase on Content MarketingDemandCon 2013: Kapost, inContact and Demandbase on Content Marketing
DemandCon 2013: Kapost, inContact and Demandbase on Content Marketing
 

Mehr von Kapost

[Webinar] Aligning Content to Strategy w/ SCIEX
[Webinar] Aligning Content to Strategy w/ SCIEX[Webinar] Aligning Content to Strategy w/ SCIEX
[Webinar] Aligning Content to Strategy w/ SCIEXKapost
 
[Webinar] Leveraging Customer Advocates
[Webinar] Leveraging Customer Advocates[Webinar] Leveraging Customer Advocates
[Webinar] Leveraging Customer AdvocatesKapost
 
[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar
[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar
[Webinar] Kapost on Kapost: Creating and Optimizing a Content CalendarKapost
 
People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]Kapost
 
Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]Kapost
 
5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing Alignment5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing AlignmentKapost
 
[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales Alignment[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales AlignmentKapost
 
[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel Explosion[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel ExplosionKapost
 
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018Kapost
 
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Kapost
 
[Webinar] The State of Agile Marketing
[Webinar] The State of Agile Marketing[Webinar] The State of Agile Marketing
[Webinar] The State of Agile MarketingKapost
 
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew SweezeyKapost
 
How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]Kapost
 
[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right Time[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right TimeKapost
 
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & BradstreetKapost
 
Hacking your content maturity [webinar]
Hacking your content maturity [webinar]Hacking your content maturity [webinar]
Hacking your content maturity [webinar]Kapost
 
Kapost 50 learning from world-class marketers
Kapost 50  learning from world-class marketersKapost 50  learning from world-class marketers
Kapost 50 learning from world-class marketersKapost
 
5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer Experience5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer ExperienceKapost
 
B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016Kapost
 
5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer Experience5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer ExperienceKapost
 

Mehr von Kapost (20)

[Webinar] Aligning Content to Strategy w/ SCIEX
[Webinar] Aligning Content to Strategy w/ SCIEX[Webinar] Aligning Content to Strategy w/ SCIEX
[Webinar] Aligning Content to Strategy w/ SCIEX
 
[Webinar] Leveraging Customer Advocates
[Webinar] Leveraging Customer Advocates[Webinar] Leveraging Customer Advocates
[Webinar] Leveraging Customer Advocates
 
[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar
[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar
[Webinar] Kapost on Kapost: Creating and Optimizing a Content Calendar
 
People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]People, Process, & Politics: Managing Organizational Change [Webinar]
People, Process, & Politics: Managing Organizational Change [Webinar]
 
Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]Everything Content Teams Need to Know about ABM [Webinar]
Everything Content Teams Need to Know about ABM [Webinar]
 
5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing Alignment5 Steps to Sales and Marketing Alignment
5 Steps to Sales and Marketing Alignment
 
[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales Alignment[Webinar] Winning Marketing and Sales Alignment
[Webinar] Winning Marketing and Sales Alignment
 
[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel Explosion[Webinar] Conquering Channel Explosion
[Webinar] Conquering Channel Explosion
 
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
[Case Study] Cameron Caswell at Synopsys for SiriusDecisions Summit 2018
 
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
Content Operations: Behind the Scenes at GE's Content Revolution at SiriusDec...
 
[Webinar] The State of Agile Marketing
[Webinar] The State of Agile Marketing[Webinar] The State of Agile Marketing
[Webinar] The State of Agile Marketing
 
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
[Webinar] The Future of Marketing: Five Megatrends of 2018 with Mathew Sweezey
 
How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]How to Plan Your Product Launch [Webinar Slides]
How to Plan Your Product Launch [Webinar Slides]
 
[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right Time[Webinar] Delivering the Right Content to the Right Customer at the Right Time
[Webinar] Delivering the Right Content to the Right Customer at the Right Time
 
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
[Case Study] Streamlining the Content Lifecycle - Dun & Bradstreet
 
Hacking your content maturity [webinar]
Hacking your content maturity [webinar]Hacking your content maturity [webinar]
Hacking your content maturity [webinar]
 
Kapost 50 learning from world-class marketers
Kapost 50  learning from world-class marketersKapost 50  learning from world-class marketers
Kapost 50 learning from world-class marketers
 
5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer Experience5 Ways for Marketing to Take Control of the Customer Experience
5 Ways for Marketing to Take Control of the Customer Experience
 
B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016B2B Customer Experience Benchmark Report 2016
B2B Customer Experience Benchmark Report 2016
 
5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer Experience5 Things You Need to Know About Marketing-Driven Customer Experience
5 Things You Need to Know About Marketing-Driven Customer Experience
 

Kürzlich hochgeladen

Webinar - How to set pay ranges in the context of pay transparency legislation
Webinar - How to set pay ranges in the context of pay transparency legislationWebinar - How to set pay ranges in the context of pay transparency legislation
Webinar - How to set pay ranges in the context of pay transparency legislationPayScale, Inc.
 
Mastering Vendor Selection and Partnership Management
Mastering Vendor Selection and Partnership ManagementMastering Vendor Selection and Partnership Management
Mastering Vendor Selection and Partnership ManagementBoundless HQ
 
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)Delhi Call girls
 
RecruZone - Your Recruiting Bounty marketplace
RecruZone - Your Recruiting Bounty marketplaceRecruZone - Your Recruiting Bounty marketplace
RecruZone - Your Recruiting Bounty marketplaceDavide Donghi
 
Mercer Global Talent Trends 2024 - Human Resources
Mercer Global Talent Trends 2024 - Human ResourcesMercer Global Talent Trends 2024 - Human Resources
Mercer Global Talent Trends 2024 - Human Resourcesmnavarrete3
 
Cleared Job Fair Handbook | May 2, 2024
Cleared Job Fair Handbook  |  May 2, 2024Cleared Job Fair Handbook  |  May 2, 2024
Cleared Job Fair Handbook | May 2, 2024ClearedJobs.Net
 
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In ArjanArjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjanparisharma5056
 
HRM PPT on placement , induction and socialization
HRM PPT on placement , induction and socializationHRM PPT on placement , induction and socialization
HRM PPT on placement , induction and socializationRishik53
 
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...hyt3577
 

Kürzlich hochgeladen (9)

Webinar - How to set pay ranges in the context of pay transparency legislation
Webinar - How to set pay ranges in the context of pay transparency legislationWebinar - How to set pay ranges in the context of pay transparency legislation
Webinar - How to set pay ranges in the context of pay transparency legislation
 
Mastering Vendor Selection and Partnership Management
Mastering Vendor Selection and Partnership ManagementMastering Vendor Selection and Partnership Management
Mastering Vendor Selection and Partnership Management
 
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
2k Shots ≽ 9205541914 ≼ Call Girls In Vinod Nagar East (Delhi)
 
RecruZone - Your Recruiting Bounty marketplace
RecruZone - Your Recruiting Bounty marketplaceRecruZone - Your Recruiting Bounty marketplace
RecruZone - Your Recruiting Bounty marketplace
 
Mercer Global Talent Trends 2024 - Human Resources
Mercer Global Talent Trends 2024 - Human ResourcesMercer Global Talent Trends 2024 - Human Resources
Mercer Global Talent Trends 2024 - Human Resources
 
Cleared Job Fair Handbook | May 2, 2024
Cleared Job Fair Handbook  |  May 2, 2024Cleared Job Fair Handbook  |  May 2, 2024
Cleared Job Fair Handbook | May 2, 2024
 
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In ArjanArjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
Arjan Call Girl Service #$# O56521286O $#$ Call Girls In Arjan
 
HRM PPT on placement , induction and socialization
HRM PPT on placement , induction and socializationHRM PPT on placement , induction and socialization
HRM PPT on placement , induction and socialization
 
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
100%Safe delivery(+971558539980)Abortion pills for sale..dubai sharjah, abu d...
 

12 Questions You Must Ask Before Hiring a Content Marketer