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Presentation on Digital Marketing by Techwala IT Consultants LLP

Techwala is a digital marketing consultant in Kolkata that develops and manages targeted SEO, paid campaigns and content strategies to drive digital growth. Our team comprises highly skilled professionals who have worked in multi-disciplinary business environments in India and abroad to facilitate constructive digital transformation.
We collaborate to share our experiences and expertise with the organizations that seek our assistance to drive business growth. We also affiliate with businesses to contribute towards synergic business relations to achieve short-term as well as long-term organizational goals. We have been instrumental in optimizing digital process efficiencies and boost people's effectiveness. At Techwala, we adapt our digital marketing solutions to serve different business environments and goals of our client organizations.

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Presentation on Digital Marketing by Techwala IT Consultants LLP

  1. 1. DRIVE DIGITAL TRANSFORMATION TechwalaDrive Digital Transformation
  2. 2. DRIVE DIGITAL TRANSFORMATION Digital Transformation is Causing Massive Disruption…
  3. 3. DRIVE DIGITAL TRANSFORMATION Challenges in the Digital Marketing Landscape Today Mapping Targeted Customers Managing Digital Marketing Assets Gaining Visibility in the Competitive Market Serving them with Relevant Information Interruptive Digital Communication Cut the Online Noise with Creative Content Dealing with Information Explosion AI based Application to Ensure ROI
  4. 4. DRIVE DIGITAL TRANSFORMATION Lack of awareness about inbound digital benefits Lack of a content strategy in digital marketing execution Lack of SEO optimized websites Inability to devote optimum time and resource for content research Lack of blogging efforts Generating quality leads Aligning digital marketing with other marketing mediums Effective technical infrastructure and know-how to support digital marketing Talent gap to execute digital marketing strategies Ability to efficiently manage digital assets with cost effectiveness Digital Marketing Challenges for Businesses
  5. 5. DRIVE DIGITAL TRANSFORMATION Digital Marketing Challenges for Businesses § Lack of awareness about inbound digital benefits § Lack of a content strategy in digital marketing execution § Lack of SEO optimized websites § Inability to devote optimum time and resource for content research § Lack of blogging efforts § Generating quality leads § Aligning digital marketing with other marketing mediums § Effective technical infrastructure and know-how to support digital marketing § Talent gap to execute digital marketing strategies § Ability to efficiently manage digital assets with cost effectiveness
  6. 6. DRIVE DIGITAL TRANSFORMATION Why Work With Us We are a team of highly skilled professionals who have worked in multi-disciplinary business environments in India and abroad to facilitate constructive digital transformation. We collaborate to share our experiences and expertise with the organizations who seek our assistance to drive business growth. We also affiliate with businesses to contribute towards synergic business relations to achieve short-term as well as long-term organizational goals. We have been instrumental in optimizing digital process efficiencies and boost people effectiveness. We adapt our solutions to serve different business environments and goals of our client organizations.
  7. 7. DRIVE DIGITAL TRANSFORMATION Vision Be a market leader in Digital Marketing
  8. 8. DRIVE DIGITAL TRANSFORMATION Mission To offer data driven relevant strategies and solutions
  9. 9. DRIVE DIGITAL TRANSFORMATION Techwala Value-Proposition Understand Strategize Partner Perform
  10. 10. DRIVE DIGITAL TRANSFORMATION Core Values Passion Our passion drives us to break boundaries, innovate, create new benchmark and achieve Collaboration We collaborate to strengthen our talent, increase our network, enhance our learning and help more businesses reach their goals Commitment We commit to respect your business expectations, time and trust Creativity We think out-out-of-the box to bring out innovative solutions to your business challenges Transparency To strengthen trust with our client partners, we share our process, policies, inputs and constraints without any inhibitions Personalization We believe every business is unique and its solutions need to be equally unique to deliver desired results
  11. 11. DRIVE DIGITAL TRANSFORMATION Ethics Over and above skill, efficiency and knowledge, we have strong business ethics to build an enduring relationship with our clients. Be it to cultivate strong team spirit, meet our client expectations, standing by each other, deliver quality service, fulfill our responsibilities, reward and recognize - we will stand by ethics. The cornerstone of our business will be mutual trust and respect.
  12. 12. DRIVE DIGITAL TRANSFORMATION Services Digital Consultancy Digital Asset Audit & Management Digital Marketing > Search Engine Optimization > Search Engine Marketing > Social Media Marketing > Content Marketing – Visual & Text Website Development App Development Marketing Automation & Cloud based software Corporate Videos Digital Training & Development
  13. 13. DRIVE DIGITAL TRANSFORMATION Services Content Development > Brochures > Prospectus > Corporate Presentations > Training content > Social Media > Event promotion content > Video content > Website content > Blogs > Emails > Landing Page content > Business proposals
  14. 14. DRIVE DIGITAL TRANSFORMATION Process PROFILE Mapping customer needs, nature of business vis-à-vis market demands RESEARCH Research about brand awareness, buyer persona, relevant content formats and existing digital assets SHARE Our plan and suggestions with the clients ENGAGE Gather feedback and inputs from our customers
  15. 15. DRIVE DIGITAL TRANSFORMATION Strengths § Core expertise in Digital Transformation Strategies § Competence in Technology Enabled Marketing Communication § Proficient in Multifaceted Content Development § Customized Solutions for Clients § Transparency in Servicing Clients § Cost Effective Solutions § Agile Team
  16. 16. DRIVE DIGITAL TRANSFORMATION Core Focus is Content: Why? HubSpot: “47% of buyers engage with 3-5 pieces of content before directly engaging with a company”. Moreover, as per latest Google algorithm, content is taking the front seat. Hence, it is evident that if organizations want to lead in digital strategy, they have to create that leading edge with content. Your content will help you: Ø To create awareness about your brand, services and product among target audience Ø To encourage your customers to solve their problems Ø To induce your customers to buy your products
  17. 17. DRIVE DIGITAL TRANSFORMATION Our Content Expertise Benefits You: § Determine the right content strategy for your business § Research and find relevant content topics for different buyer personas and various content stages § Write SEO optimized content for better visibility, higher page rank and reach § Create different types of engaging content formats § Customize content for different content distribution mediums and channels § Create content that will facilitate design visualization § Drive quality organic/inorganic and cost effective content for lead generation § Align your communication across all mediums
  18. 18. DRIVE DIGITAL TRANSFORMATION Founder - Brief Profile KAPIL DEV PATHAK is the founder of Techwala. He did his engineering in Information Technology and an alumni of Columbia Business School, New York. He is also a visiting faculty of Digital Marketing at MAKAUT (previously known as WBUT) and Cambridge Marketing College, UK. He started his career as a Network Specialist in ISS Inc, New Jersey. Prior to founding Techwala, he served as the network expert for reputed organizations like Merlin Group, Tara TV Network, JIS Group, and also an Australian Real Estate Company. Over the years, Kapil has also made significant contributions towards esteemed chambers - Indo – American Chamber of Commerce; Global Organization for People of Indian Origin; Indo-American Global Chamber of Commerce New York; Indian Diaspora Council, USA. He has been pivotal in heading several innovative projects in West Bengal, India and abroad. Over and above his IT proficiency, Kapil is a motor sports enthusiast and keeps exploring unchartered territories to satisfy his passion for adventure.
  19. 19. DRIVE DIGITAL TRANSFORMATION Kapil’s Message We are living in a dynamic era of massive digital transformation. It is causing seismic shifts in our culture, communication, behaviours and business patterns. This change is happening with supersonic speed, giving organizations, entrepreneurs, marketers, professionals as well as customers little or no time to adapt, consolidate and breathing time before the next shift. Moreover, the gap between skilled digital workforce and industry requirements is growing phenomenally. To cope with this frantic pace of transformation, people are trying random experimentations, excessive ideations, interruptive communication and execution without big picture plan. This is resulting in increase of marketing and operational expenditures without strengthening sustainability and boosting profitability. I have launched Techwala to facilitate bridging the talent gap, skill gap, content gap, technology gap for our client customers. Techwala will not only support clients with viable and cost effective digital strategies and tactics but also with a slow, steady, cost effective marketing approach. I am extremely indebted to some of my friends and family members who motivated me to embark on this new journey of Digital Transformation. Contact Kapil Dev Pathak Email Id: kapil@techwala.in Mobile No:9903050000
  20. 20. DRIVE DIGITAL TRANSFORMATION EDUCATION CLIENT
  21. 21. DRIVE DIGITAL TRANSFORMATION INTERNATIONAL CLIENT
  22. 22. DRIVE DIGITAL TRANSFORMATION OTHERS
  23. 23. DRIVE DIGITAL TRANSFORMATION Thank You For Your Time I look forward to discuss in details and get an opportunity to serve your organization. For Business Consultation Contact : KAPIL DEV PATHAK 9903050000 kapil@techwala.in

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