Crm in service sector kiran upload

M.KIRAN ANDHRA LOYOLA INSTITUTE OF ENGINEERING AND TECHNOLOGY, VIJAYAWADA

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INTRODUCTION MARKETING CONCEPT ,[object Object],[object Object],[object Object],[object Object]

CUSTOMER RELATIONSHIP MANAGEMENT ,[object Object],[object Object]

Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Phases & Determents of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]

SERVICE SECTOR ,[object Object]

CRM IN SERVICE SECTOR ,[object Object]

Hospitality opts for CRM :- ,[object Object],[object Object],[object Object]

Health Care Industry opts for CRM ,[object Object],[object Object],[object Object],[object Object]

Information Technology opts for CRM ,[object Object],[object Object],[object Object]

IT Factors for CRM ,[object Object],Process Identification Differentiation Interaction Customization Goal Identify individual customers Evaluate customer value and needs Build a continuing relationship 1. Fulfil customer needs 2. Generate Profit Traditional mass Marketing Not Done Clustering Call centre 1. Sales 2. Services CRM Customer Profiling Individual Level analysis 1. Call centre management 2. Auto response system 1. Sales automation 2. Marketing process automation Information technologies 1. Cookies 2. Web Site personalization 1. Data Mining 2. Organization learning 1. Web Application 2. Wireless Communication 1. ERP 2. E-Commerce

Education sector opts for CRM ,[object Object],[object Object]

Telecom sector opts for CRM ,[object Object],[object Object]

Banking sector opts for CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]

Financial sector opts for CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Insurance sector opts for CRM ,[object Object],[object Object],[object Object],[object Object]

Retail Banking opts for CRM ,[object Object],[object Object],[object Object]

Call centers opts for CRM ,[object Object],[object Object],[object Object],[object Object]

CRM benefits to the call center sector ,[object Object],[object Object],[object Object],[object Object]

Outsourcing opts for CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]

Retail sector opts for CRM ,[object Object],[object Object]

The following are the some of the examples where retail malls are following ,[object Object],[object Object]

CONCLUSION ,[object Object],[object Object]

Closing Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Crm in service sector kiran upload

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