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Women Who Tech: Social Media, Nonprofits and Cut Dog Theory
1.
Social Media Adoption,
Nonprofits and the Cute Dog Theory Beth Kanter, Beth’s Blog Women Who Tech Conference: Social Media: Hot or Not?
2.
Beth Kanter, Nonprofit
Technology Trainer Photo by Steve Goodman
3.
Beth’s Blog Profiles
& Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network
4.
What is the
cute dog theory?
5.
6.
7.
8.
9.
10.
The Cute Dog
Theory: Social Media Adoption and Nonprofits
11.
Assess Audience Online
Social Activities
12.
13.
Discuss/set objectives first
14.
Not a monologue
15.
Listening
16.
Conversation
17.
Even difficult ones
…
18.
Source: Alan
Levine – CogDog Blog Web 1.0
19.
Web 2.0
20.
Staff Roles
21.
Define a box
Define a Box
22.
Start small, reiterate
over and over
23.
It takes time
24.
Success Factors Assess
Audience Objectives Policy and Education Time investment Staff Roles Experiment
25.
Contact Information Beth
Kanter [email_address] Beth’s Blog http://beth.typepad.com
26.
Hinweis der Redaktion
http://www.flickr.com/photos/emarquetti/23798083/ Warning: If you dare use my content or ideas without permission and attribution, I will embarrass you.