The Happy Healthy Nonprofit Marketer: AMA Keynote
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Keynote delivered for the American Marketing Association nonprofit conference
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The Happy Healthy Nonprofit Marketer: AMA Keynote
- 1. The Happy Healthy Nonprofit Marketer Marketing from the Inside Out: Networks and Self-Care Beth Kanter, Master Trainer, Speaker, Author American Marketing Association Conference July, 2016
- 2. Beth Kanter: Master Trainer, Author, Speaker and Blogger @kanter www.bethkanter.org
- 6. Three Digital Revolutions Mobile Broadband Social Networks
- 11. Koffing: Posion Gas Pokemon
- 22. Leverage Both Organizational and Individual Networks
- 23. The Brand Presence Is Not Enough Audience: Supporters, Donors, Advocates
- 24. Audience: Influencers, Journalists, Policy Makers, World Leaders, Major Donors
- 26. RWJF: Foundation Strategy - #cultureofhealth โWe believe that striving toward a culture of health will help us realize our mission to improve health and health care for all Americans. โ GOALS Inform Behavior Change Audience: Grantees, Researchers, Policy Makers, Practitioners
- 27. Leveraging the Networks of Staff #cultureofhealth Audience: Specific content areas, grants, and communities
- 28. Staff Ambassadors: Social Media Plans and Personal Brands
- 29. Add Social to Thought Leadership Activities In the field Sharing Expert Presentations Live Tweeting Conferences Monthly Chats
- 31. Leadership Profile on Social: BenefitsBe Networked from Inside Out โข Leadership buy-in and support โข Identify staff skill and comfort levels โข Meet them where they are at โข Strategically link their professional interests and passion for the mission โข Provide training, support, and encouragement โข Make it a cultural norm โข Reward, celebrate success
- 32. Share Pair What are some ways that you have successfully engaged leaders and staff as social media ambassadors?
- 33. Why A Book About Self Care and Workplace Well-Being?
- 34. Beth 399 Bethโs Story Healthy Range >150 Triglycerides: Test Results
- 35. Too Much of This โฆ #15ntcwalkiswork
- 36. Too Much of That
- 37. A Little Bit of That
- 38. Way Too Much of This โฆ. Working nights and weekends Sleep deprivation No vacation or down time
- 40. Where do you find the time in your work day?
- 42. Allen Kwabena Frompong Black Lives Matter NYC
- 43. โ Why โ Assessment โ Self-Care Plan โ Habit Change Part 1: Self-Care for Individuals
- 46. The Nonprofit Burnout Assessment: Passion Fatigue Passion Driven Passion Waning Passion Challenged Passion Depleted
- 47. What is Self-Care? Self-Care is about revitalization. It includes any deliberate and consistent habits you create to enhance your overall well being.
- 48. 5 Spheres of Happy Healthy Living YOU SELF OTHERS ENVIRONMENT TECH WORK The Self-Care Plan Checklist
- 49. Practice Goals Sphere 1: Self -Get 7-9 hours of sleep per night. -Eat more fruits and vegetables every day. -Get to 10,000 steps per day walking. Sphere 2: Others -Make a regular date with my partner and/or children โ one-on- one โ to give my relationships attention. -Divest myself of negative influences, moving consciously away from people who bring me down. Sphere 3: Environment -Stop what Iโm doing at least once a day to go outside. -Clear clutter from my office desk Sphere 4: Work and Money -Take comp time when Iโm attending work-related evening events. -Stand up from my desk every 15 minutes to stretch and walk around. Sphere 5: Tech -Set up a charging station at the front door for all of my/my familyโs digital devices. -Keep all my digital devices out of my bedroom and off my dinner table. Example of Self-Care Plan
- 50. Pick Cue Track Check Do Happy Healthy Habit Change
- 52. A Simple Way To Practice Mindfulness At Work -Two Minutes of Focusing on Breath -Two Minutes of No Agenda
- 53. Creating A Mindfulness Habit Trigger
- 54. โข What is one self-care habit you want to build? Whatโs your trigger? Mindful Moment
- 55. โ Culture โ Employee Engagement โ Programs and Activities โ Nudges and Cues โ Policies, Strategy Bringing Self-Care Into the Workplace
- 56. Changing An Organizational Culture That Eats French Fries for Breakfast Organizational leaders model self-care and donโt ridicule it, ignore it, or give lip service When employees are engaged in creating a culture of we-care or else there will be either a steak and scotch rebellion or frequent self-care abusers Not a quick fix with tactics or activities, requires patience
- 59. Crisis Response Network: Listen and Engage Employees to Shift the Culture 1: Functioning Do people have what they need to do their job? 2: Feelings Do people feel appreciated and respected? 3: Friendship Do people feel connected to one another? 4: Forward Do people feel like they have opportunities for growth? 5: Fulfillment Do people feel like they are inspired and working towards a higher purpose? Laura Putnam โ 5 Fโs Framework
- 62. Hazon: Leverage Staff Champions Wednesday Afternoon Weekly Walk -After lunch for 20 minutes to energize and build community
- 64. Building A Movement Inside Your Organization
- 65. โข Does your organizationโs culture amplify stress or nurture well-being at the office? โข How can you encourage wellbeing in the workplace?
- 66. Summary โข Empower all staff and board to leverage their personal brand and networks in service of your marketing goals โข Effective staff ambassadors are happy and healthy and the organization helps sustain it โข If you want your marketing strategy to have impact, practice self-care as part of the work!