http://shareourstrength08.wikispaces.com/

1. Beth Kanter Beth’s Blog Tapping into Social Media Tools to Build Buzz, Find Fans, and Raise Funds Photo by Thomas Hawk

2. http://beth.typepad.com Profiles & Presence Content in many places RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

3. Beth Kanter: Trainer Photo by Steve Goodman

8. Over $215,000 raised ….

11. http://shareourstrength08.wikispaces.com

12. Two Minute Poll Are you social media consumers or creators? http://www.flickr.com/photos/raincitystudios/

13. Define Social Media Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.

14. Powered by the tools ….

15. What is social media, really?

16. Traditional Media

18. New Media

21. Web 1.0

22. Web 2.0

23. Click Here

24. What makes social media different?

26. Click Here

27. Okay, I get it, but isn’t this just a fad?

28. The Trust Factor

29. How people are getting info to make decisions With my friends

32. It’s about engaging with the right 6 people so you can reach lots and lots more ..

33. Capital Area Food Bank of Texas

34. They asked their audience for ideas

43. You can create a blog or Twitter profile faster than ….

45. attracting and engaging a passionate community of fans who will share your story ….

47. Share Our Strength – Day of Service Fighting Hunger with Social Media

48. Volunteer Social Media Capture Team

50. A little planning first! Objective Audience Strategy Time Experiment

51. What is your objective?

52. Who do you want to reach?

53. Who are they? Where on the social web will I find my audience? How do they use the social web? What are they talking about? What do they want? It’s also called listening …

56. Email Marketing Online Merchandising Online Forums Direct Mail Traditional Media Membership & Online Renewal Advertising Brochures Blog YouTube Flickr Facebook Twitter Blend

58. Begin here Hrs/per week # of weeks Generate Buzz Share Content Listen Participate Community Building & Social Networking

59. Exactly how much time will it take per week?

60. You get out what you put in … You have to invest 3-6 months before you see startling results Einstein’s Theory of Social Media Relativity

61. Start small, reiterate over and over

62. The best advice from Wendy Harmon, Red Cross Blogger

63. Starter Steps … http://shareourstrength08.wikispaces.com

64. Starter Steps … http://shareourstrength08.wikispaces.com

65. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]

66. Define Social Media Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.

67. Powered by the tools ….

68. Twitter: Participate and Listen

69. Think Twitter is Dumb?

70. Listen: Twitter Search

71. Participate

72. Stream Content

73. Blog

74. Photo Sharing: Flickr

76. Video Sharing: YouTube

77. Social Networking

78. Social Networks: First Generation 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha