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RWJ LIFP Workshops
- Nonprofits and Social Media: First Projects Beth Kanter, Beth’s Blog Photo by Thomas Hawk
- Beth Kanter: Offline Photo by Steve Goodman
- Beth Kanter: Online Profiles & Content in Presence many places RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising
- David Wilcox http://socialmedia.wikispaces.com/Social+media+game
- Photo by Preetam Rai
- Social Media? http://www.flickr.com/photos/raincitystudios/ Two Minute Poll
- Using the Internet to instantly collaborate, share information, and have a conversation about ideas we care about.
- Anthropology Professor Michael Wesch from the University of Kansas explains it best Let’s Watch!
- What are the core themes? http://www.flickr.com/photos/kk/
- Listening http://www.flickr.com/photos/sookie/
- Conversations http://www.flickr.com/photos/vox/
- Openness
- Source: Alan Levine – CogDog Blog
- y! ess t’sM I http://www.flickr.com/photos/petroleumjelliffe/
- INSERT NAME OF COOL NEW SOCIAL MEDIA TOOL
- To Reach Outcomes!
- Low Risk Experiments http://www.flickr.com/photos/striatic
- Here’s some advice from Wendy Harmon, Red Cross Blogger
- • A project that won’t take much time and relates to org goals. • Write down your successes. • Write down your challenges. • Ask the people you want to connect with whether they think your outreach and listening is valuable. • Watch other nonprofits and copy and remix for your next project. • Rinse, repeat.
- Some project ideas! http://www.flickr.com/photos/johnnyhuh/
- Project 1: Find People and Listen
- A homeless person isn’t someone you pass on your way into a fancy restaurant
- Think google for social media conversations …
- How do they work? 1. What do you monitor? 2. Search terms 3. Set up 4. Monitor Technorati Search, Watchlists and Google Alerts
- Project 2: Join the Conversation http://www.flickr.com/photos/vox/
- The ability to have a conversation
- Read and comment on blogs Think before you write! What did they say well? What did they miss? Answer questions What are other people saying How does it apply to you Look forward Look backward Ask what if?
- How do you comment on blogs?
- Project 3: Your Blog http://www.flickr.com/photos/brettlider/
- Individual Blogs Reflect about your practice Connect with peers Back up brain http://www.flickr.com/photos/kk/
- Creating a blog takes less time than making this
- http://www.flickr.com/photos/alismith44/ Step 4: Read a few good blogs
- There are two ways to consume information on the web
- How does it work? RSS Reader http://www.flickr.com/photos/smudie/
- Project 5: Use Tagging To Share Resources
- Social Bookmarking
- Reduce Email Clutter
- What did you What are some ways that Nonprofits can pick the low tag? Take advantage of the social aspect of tagging
- How does it work?
- External Communication
- Project 6: Tell Your Story in Text
- Blog the Impact of your program!
- We don’t have time …
- Bad idea My .org
- In order of amount of time/investment/complexity • Find blogs • Read blogs • Comment on blogs • Get bloggers to write about your program • Write personal blog about your practice • Internal org blog behind the firewall • Org public blog – group authors • Blogs by patients or clients as support service
- Photos can tell your stories Project 7: Tell Your Story In Pictures
- Watercooler conversations (mediated by photos) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
- Social Features
- http://www.flickr.com/photos/zoomar/ Flickr it isn’t just about doggy photos
- Your Flickr Account as Organizational brochure
- A Flickr Group To Record A Short-Term Activity
- Community Organizing
- A Contest
- Project 8: Social Networking
- Social Networks: First Generation 1) I am linked to -> -> to you --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
- Now I know all these people!
- Social Networks, a good thing …
- No time?
- No time?
- Project 9: Social Presence
- Dip in or Stay Hyper Connected
- How Used? In an emergency?
- Project 10: Widgets
- Don’t Forget! http://bethkanter.wikispaces.com It takes 21 days to make a habit – what one project what first step will implement? Write it on a business card, give it to me, and I’ll email you in 21 days!
