http://bethkanter.wikispaces.com I ditched most of it because I didn't speak until 4:00 pm ..and changed a bunch of stuff ..

1. Nonprofits in an age of social networks NDN, May 2008 Beth Kanter, Beth’s Blog

2. Beth Kanter, Nonprofit Technology Trainer Photo by Steve Goodman

3. Beth’s Blog Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

4. A Quick Poll

5. Why Social Networks are important What are some patterns for successful adoption? Some stories … What I’m going to talk about …

6. The one minute social networking primer

7. An Online Social Network is this on steroids ….

9. Now I know all these people!

10. Friend of a Friend Object Sharing Platform Open Platform Social Presence

11. Social Networking Platform

12. Why Important … Social networks are a fad

13. Source: Morgan Stanley

14. Social Networks are changing the way people are getting information to make decisions

15. Trust Factor http://www.nielsenbuzzmetrics.com/cgm.asp

19. Digital Natives

21. The Cute Dog Theory: Nonprofits and Social Networking

22. It’s a remix of the Cute Cat Theory!

23. Web 1.0 tools were created so physicists could share their research papers

24. Wait a second … looking at nonprofits that have successfully Adopted social media .. There are a lot of dog lovers …..

25. Web2.0: to share cute cat photos

30. Assess Audience Online Social Activities

33. Discuss/set objectives first

34. Not a monologue

35. Listening

36. Conversation

37. Even difficult ones …

38. The audience wants to participate

41. Source: Alan Levine – CogDog Blog Web 1.0

42. Web 2.0

45. Staff Roles

46. Define a box Define a Box

47. Is this real work?

51. Start small, reiterate over and over

52. Here’s some advice from Wendy Harmon, Red Cross Blogger

55. It takes time

56. Participant Content Creator Community Manager You get out what you put in … Source: Nina Simon, Museum2.0

57. Success Patterns Assess Audience Objectives Policy and Education Time investment Staff Roles Experiment

58. So how do you avoid this?

59. Individual Profile

60. Group

61. Fundraising

62. Regular posting to profile, group, and cause One on one connections with people in similar causes and friending Challenges – experimenting and time

63. A Story

66. Contest Opens: December 13, 2007 3:00 PM

67. December 13, 2007 3:01 PM

68. I opened my Kimono

70. Strategy Make It Personal Theory Example ….

71. “ The message is not about the charity. It’s about why the messenger cares.” Katya Andresen, Network For Good

75. Will it scale?

76. Involvement Participator Type Ladder of Engagement Personal Fundraiser does the Network Weaving Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators

77. Strategy: Stories

78. Strategy Three R’s of Network Weaving

79. Relationship Building

80. Rewards

81. Reciprocity

82. Stories and Network Weaving …

84. Strategy Fun, Humor, Easy, Urgency, Competitive Spirit, and Passion!

85. What’s more fun than a birthday party?

94. Where did they get all those embarrassing photos?

97. 125 people donated 142 birthday wishes 180 views on “see me naked” photo

98. But my birthday was Jan. 11 th and we had 20 more days to go …

102. 57 donors Energizing Burst

103. How To Ask for Donations on Twitter

104. Offline/Online

107. 24 hours before the contest ends We’re in 1 st Place

117. WooT! WooT!

118. Chan Piseth