2. David Armano says Insight must before Investment when implementing a social media project. David Armano Go read it, Iâll wait. Listen, Learn, Adapt
3. Sum of Time & Money Saved Plus âŠ. Minus ⊠Time & Money spent Equals ⊠ROI Money earned or donated Benefits translated into value Plus âŠ. Traditional Return on Investment Process
36. Did they stop doing photo contests as a result? They adapted ⊠Thank God!
37. Carrie Lewis, HSUS â Since this was our first run at a photo petition, it was difficult to get across exactly what we wanted people to do without writing a book. So every person who needed help was answered personally. This gave us a good idea of how to more clearly explain ourselves next time. â
45. It is easier to adapt your social media project Harder to adapt your organization One Last Thing
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47. Number of Months Using of Listen, Learn, Adapt Process Dollars Return Insight Insight Comes Before Investment: ROI $
48. Thank You! Bethâs Blog http://beth.typepad.com Have a blog post topic idea? [email_address]
49. Bethâs Writings and Resource Collections I have two personal learning spaces Social Media Listening http://socialmedia-listening.wikispaces.com/ Social Media Metrics http://socialmediametrics.wikispaces.com/ Plus you can check out my blog posts on the topic http:// beth.typepad.com/beths_blog/listening / http:// beth.typepad.com/beths_blog/roi / http:// beth.typepad.com/beths_blog/socialmediametrics /
50. Inspiration and Sources Sources of Inspiration Read David Armanoâs âListen, Learn, Adaptâ â Itâs brilliant. http:// darmano.typepad.com / WeAreMedia: Nonprofit Social Media Starter Kit http://www.wearemedia.org/ (Iâm the wiki facilitator and gardener) All Photos Creative Commons Licensed from Flickr and attribution in notes