1. Welcome
Dial in:
Conference Line #: 1-877-885-3221
Passcode: 5775274
To mute and unmute your line, press *6.
Feel free to use the chat function to share
thoughts or questions.
2. Agenda
1. Welcome and Roll Call
2. Check In
3. Showcasing KPI and Associated Metrics
4. Relationship Mapping: CWRF Indicator and
How To Do It
5. Next Steps
3. Check In
What did you try coming out
of last month’s webinar?
What worked?
What didn't?
Please type your responses into the chat.
6. Relationship
Mapping
What: The process of visualizing or
mapping your network of individuals
and organization partners using low-
tech options (e.g., hand-drawn
maps) or social network analysis
tools.
Why: Relationships are the
currency of social media and help
you be intentional about leveraging.
7. Relationship
Mapping
National Wildlife Federation
Brought together a team that is working
on advocacy strategy to support a law that
encourages children to play outside.
Team mapped their five “go-to people”
about this issue.
Look at connections and strategic value
of relationships and gaps.
13. Relationship
Mapping
Can you think of an example where
external relationships have helped your
organization achieve a goal?
How could “relationship mapping”
support your social strategy and
help you get more impact?
14. Relationship
Mapping
Crawl Walk Run Fly
Lists organizations Uses low-tech Uses low-tech Uses low-tech
or partners but has methods (drawings methods and free methods, free and
not visualized or and sticky notes) to social network professional social
identified new ones. visualize networks of analysis tools to network analysis tools.
individuals and visualize networks. Uses visualization to
organizations. Uses data to inform inform strategy and
strategy and tactics. measure results.
15. Relationship
Mapping
Where is your current practice?
What do you need
to get to the next level?
16. Next Steps
What action step will you
commit to trying between
now and the next call?
Type your responses into chat and
we’ll ask you to unmute (*6) to share.
17. Thanks!
The next webinar is scheduled for:
Thursday, November 29, 2012
2-3pm ET/11am-12pm PT
Please contact your Spitfire coach
if you have any questions about today’s
presentation.
Hinweis der Redaktion
Molly, does that sound reasonable? · Welcome and roll call· Check in· "KPI" and "Associated Metrics" o Have more groups share their "results" to continue the conversation around this· Relationship mapping· Present a CWRF indicator
Kansas Action for Children will be one of the examples during the webinar. They will share: Objectives for a new campaign to protect the Children’s Initiatives FundWhy building their email list is important for the campaignWhy they chose to use promoted posts on FacebookTheir experience using promoted postsResults in terms of views, shares, clicks and signups
The organization has mapped its network of individuals and organization partners using social analysis tools, ranging from low tech (hand-drawn maps) to social network analysis tools
Mapping NetworksSocial network mapping tools help you visual your network. Use to draw your network because it helps you see the connections and identify strategy. There is a range from simple to complex, free to expensive, and low-tech to high-tech. Example: Draw Network: http://www.flickr.com/photos/cambodia4kidsorg/4002466674/Example: National Wildlife Federation: Low Tech and High Tech - Twitter Network MapHow Networked Nonprofits Visualize Their Networkshttp://www.bethkanter.org/network-mapping/http://twitpic.com/3p4b4yhttp://www.flickr.com/search/?s=rec&w=58428285%40N00&q=twitter+map&m=text
What was it like to work on this?Has it saved you time?
Social Content Optimization is the process measuring, testing best practices from research, and refining content that you create, repurpose, or curate so it get results.
What was it like to work on this?Has it saved you time?
