You may have heard the words, but what do they really mean for nonprofit organizations? This session introduces the concepts and tools behind the next generation of internet technologies or what has been dubbed "Web.20" or "Social Media." We�ll do some live demos of these tools, discuss their potential to enhance our work, along with some of the concerns they raise. You�ll come away with a basic understanding of and context for the words that are buzzing around us, along with references for continued exploration. Beth Kanter and David Wilcox

1. Demystifying Web 2.0 Tools for VolCom Groups: Blogs, RSS, Tagging, Wikis and Beyond Photo Credit http://www.flickr.com/photos/jaarons/

2. Yes or no to Web2.0? Take Aways Food for thought: Conversation starters, resources, and stories http://www.flickr.com/photos/dslrninja /

3. 1. Intro, Stories, and Poll 2. Caveats, Concepts, And 30-Second Reality Check 4. Game: Adoption Scenarios http://www.flickr.com/photos/john/ 3. Web2.0 Tool Tour Agenda 5. Summary

4. http://www.flickr.com/photos/gilgamesh/ socialmedia.wikispaces.com

5. Quick Poll http://www.flickr.com/photos/kiranj_29/ Blog/personal Blog/organizational Tagging/Social Bookmarking Photo Sharing (flickr) Wiki RSS Web Video/Video Blogging Mash Ups Widgets Social Networking Skype/IM Social Media/Participatory Media Second Life

6. Introductions and Our Web2.0 Stories http://www.flickr.com/photos/webkim/

7. Beth Kanter

8. David Wilcox

9. What is the right balance between evangelism and skepticism? Caveats

11. http://www.flickr.com/photos/cosmic_spanner/ Caveats Avoid getting seduced!

12. Maturity Visibility 1 2 3 4 5 Technology Hype Cycles 1. Technology Trigger 2. Peak of Inflated Expectations 3. Trough of Disillusionment" 4. Slope of Enlightenment 5. Plateau of Productivity

13. Does Crossing the Chasm Get the Organization Closer to Outcomes? Source: Geoffrey Moore

14. http://www.flickr.com/photos/striatic/ Small Low Risk Experiments

15. A way of using the Internet to instantly collaborate, share information, and have a conversation about ideas or causes we care about. It’s a world where anyone can be a publisher, a reporter, an artist, a filmmaker, a photographer or pundit …. Even an activist or citizen philanthropist! So, what is this Web 2.0 Social Media Stuff anyway?

16. Open Source Thinking http://www.flickr.com/photos/sararichards/

17. Listening www.flickr.com/photos/sookie/

18. Finding Kindred Spirits and Peer Support

19. Connected Conversations

20. . . . with Peers

21. Connected Action

22. Stakeholders create their own experience with you or your organization

23. When to say …. To Web2.0 Tools Reality- Check List

26. http://www.flickr.com/photos/lachlanhardy/ Blogs Tagging Social Bookmarking Photo Sharing Wiki RSS Video Social Networking Mash Ups IM Virtual Worlds

27. http://www.flickr.com/photos/brettlider/ What is a blog? Web sites that are easy to update and encourage conversationwith readers

28. Individual Blogs Reflect about your practice Connect with peers Thinking out loud, thinking allowed http://www.flickr.com/photos/kk/

30. http://www.flickr.com/photos/chrisspurgeon/ Organizational Blogs

31. Organizational Blogs An inexpensive tool for external communications Publicly advocate a point of view Showcase a well-known figure Show authentic workings of organization Highlight people served Quickly respond to critics Share a specific short-term project

33. Blog Quick Start Read and comment before write Think through the 3 C’s

35. Tags are key words used to describe online items

36. Social book marking is the practice of saving bookmarks to a public web site and describing them with tags. You register with a site, which lets you store bookmarks, add tags of your choice, and designate your individual bookmarks as public or private. You can search for resources by keyword, person, or popularity and see the public bookmarks, tags, and classification schemes that users have created and saved. Social Bookmarking

37. Findable

38. What are some ways that Nonprofits can pick the low Social Aspect, Discovery What did you tag?

39. What are some ways that Nonprofits can pick the low What have you tagged? Sharing Your Knowledge http://del.icio.us/poco

40. Unscientific Content Analysis based on Examples Found on Net2

43. Quick Start Tagging

44. Use tag/service to share sites with clients or for staff

45. Publish bookmarks to your blog

49. How-To Documentation

53. Photo Sharing Quick Start Photos for presentations Photo documentation and commenting Integrates easily into blog publishing

56. Shared Resource list from listserv

57. Collaborative Writing from listserv

58. Collaborated note taking from conference

59. Wiki Quick Start Capture group resources from listserv Capture notes from a meeting

60. http://www.flickr.com/photos/kk/

61. An efficient way to keep track of web info find the relevant stuff you need to know for work Don’t waste time hunting and gathering Focus more reading, scanning, identifying patterns Pick out the important information you need RSS

62. http://www.flickr.com/photos/smudie / RSS Reader Blogs, Web Sites RSS news search feeds RSS feeds for blog searches RSS feeds for search engine searches RSS ego feeds

63. RSS Quick Start It’s a habit shift – incorporate it into your workflow/day Start slow – master the reader first Set up ego search feeds on blog search engine - easier than it sounds

64. Video http://www.flickr.com/photos/ezalis/

65. http://www.flickr.com/photos/striatic/ WHY Make your case in a dramatic and compelling way Easier than before to publish your videos to reach a wider audience

66. Video Blogging – Social Reporter – Moment Capture

67. Video Blogging – a bridge

68. Video shared through hosting services with integrated social networking/tagging

69. Viral Video – It Spreads Itself

70. User Generated Content – Participatory Media

71. Video Quick Start Figure out how you can point before you build. D-I-Y, digitize, work with a professional, or user generated content? Time or money Communication goals

72. Social networking sites connect you with like-minded by allowing them to become your "friends," which means that a link to their profile shows up on your profile and vice versa. Other services – social book marking, photo and video sharing have social networking integrated. Social Networking Sites

74. Why Bother? Reach people in new places Find passionate constituencies that already exist out there Things to think about Sites are usually free, but take time and thought Update profile regularly, approve friends, and participate Integrated into overall communications strategy Is there where you are likely to connect with potential supporters? (Young and plugged in) Experimental Social networking burnout - too many friends?

75. http://www.flickr.com/photos/ejazasi/ It feels like being a stranger in a strange land

76. Internet Phone/IM Why : Cost savings Can avoid email clutter for quick messages with regular Quick way to "ping" people Getting Started Invest in cheap headset Get a friend to test with you Add people who you regularly collaborate

77. What are Widgets?

78. Widgets are bridges Easy to use, don't need technical skills Enhance the conversation Help you "listen" Make links to contents and people Help raise money And they are lots of fun too!

82. Mashup

87. Is bleeding edge important? Bandwidth and beefy computer Interesting experiments – online learning, nonprofit, library Explore with peers – TechSoup Nonprofit Commons

89. Game Time