In today's digital world, the ability of brands to use real world data to build essential consumer insights is a necessity. In this Slideshare, Kantar Media will show how connecting real-world data to online environments drives effective campaigns. To find out how we can help you please contact rachel.macey@kantarmedia.com or connect with her on Twitter (@rachelmacey) or LinkedIn: in/rachelmacey

1. How real world data
can be used for online
targeting

2. Connecting rich real world data to online environments, Kantar Media provide
essential consumer insights
2

3. Kantar Media can…
3
Define the most relevant
audience targets based on
offline and online behaviours
Identify the most efficient media
vehicles (print, radio, TV, online,
mobile, OOH)
Activate through a
programmatic platform

4. ATTITUDES
AND
MOTIVATION
DEMOGRAPHICS PRODUCT AND
BRAND USAGE
MEDIA AND
DIGITAL
CONSUMPTION
LEISURE
ACTIVITIES
Broad & in-depth consumer insights on

5. With 41 days until Christmas, how are
your clients planning their Christmas
campaigns?

6. Today’s Christmas shoppers are varied and specific
TGI enables you to access granular segments build to answer your clients needs
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PARENTS
AT CHRISTMAS
CHRISTMAS
PANIC BUYERS
CHRISTMAS
FOODIES NON-GIFTERS

7. Festive Food Shoppers
 35-54
 Female
 Slight ABC1 skew
 Part-time workers/homemakers
 Skew away from London/towards rural areas
 Premium – Prepared to pay more for good wine
 Family Focussed – Family is more important than
career
 Home birds – Family meals at the weekend,
enjoy entertaining people at home, cook meals
from scratch
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8. • Young (15-24)
• Male
• Not defined by class
• Skew towards Greater London
• Functional – “I don’t care what ingredients are in a
ready-meal, as long as it’s cheap and tastes good”,
“The point of drinking is to get drunk”
• Not family focussed – “I am willing to sacrifice time
with my family in order to get ahead”, “I want to get
to the very top in my career”
Panic Buyers

9. But consumers will be looking for
their January holidays to chase away
the New Year Blues….

10. FREQUENT
HOLIDAY-ERS
BUDGET
TRAVELLERS
BUSINESS
TRAVELLERS
HIGH HOLIDAY
SPENDERS
Today’s travellers are different profiles
There are huge variations in behaviour and characteristics between different types of travellers.
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11. • Young (15-24)
• Male
• Not defined by class
• Skew towards Greater London
• Functional – “I don’t care what ingredients are in a ready-
meal, as long as it’s cheap and tastes good”, “The point of
drinking is to get drunk”
• Not family focussed – “I am willing to sacrifice time with
my family in order to get ahead”, “I want to get to the very
top in my career”
Panic Buyers
 Frequent holiday-ers are 188% more likely than the
average adult to have a family income of £75K
 Be high earners
 Live in London
 Have moved house in past 12 months
 Say they wear designer clothes
 Go for premium rather than standard goods and
services
 Consider price, convenience of airport and timings
when choosing an airline
Frequent Holidayers

12.  41% more likely than the average adult to be aged
15-24
 Not earn a high income
 Recognize that they are not good at saving money
 Ask people for advice before buying new things
 Say they worry a lot about themselves
 Consider price, convenience of airport and timings
when choosing an airline
Budget Travellers

13. About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients
with the data they need to make informed decisions on all aspects
of media measurement, monitoring and selection. Part of Kantar, the
data investment management arm of WPP, Kantar Media provides the
most comprehensive and accurate intelligence on media consumption,
performance and value. For further information, please visit us at
www.kantarmedia.com
© Kantar Media
company/Kantar-Media
+KantarMediaGlobal
@Kantar_Media
KantarMediaGlobal
@KantarMedia
KantarMediaGlobal
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