1. TGI Worldpanel
Unprecedented FMCG
brand granularity for media owners
Identify and monetise efficiencies
between media and thousands of
FMCG brands
Enhance sales arguments by
promoting media efficiencies with any
brand directly rather than relying on
surrogates
Highlight the proportion FMCG brand
sales represented by consumers of
your media brands
Exploit brand coverage on a robust
sample of 30,000 main shoppers
Details overleaf > > >

2. TGI Worldpanel
TGI Worldpanel brings together the scanned FMCG household purchase data
of Kantar Worldpanel panellists with the full broad range of consumer insight
available on TGI. The Kantar Worldpanel sample of 25,000 is fused to c. 30,000
‘main shoppers’ from the TGI study sample.
Beyond simple buying information, the purchase data encompasses:
Average and total spend by product
Proportion of product bought on promotion
Which retailers people shop at for particular products
Combined with TGI data, this creates an extremely robust dataset offering an
unprecedented level of insight into those who purchase any of 35,000 FMCG brands
in Britain. These include everything from groceries, to cleaning products, health
products and household sundries.
Unprecedented brand
granularity A common language
The thousands of FMCG brands on TGI Brand owners and manufacturers
Worldpanel provide media owners with tend to think specifically in terms
vastly greater scope to differentiate and of purchasers of their products. By
monetise their media brands. combining purchase data with broad
consumer insight, TGI Worldpanel allows
Instead of having to rely on surrogate media owners to define targets in the
parent brands on TGI to make sales same way and talk the same language
arguments, media owners can look at as the brands they are seeking to attract.
those who actually purchase specific
sub-brands.
For more information, please get in touch:
T: +44 (0)20 8433 4000
E: tgihotline@kantarmedia.com
W: www.tgisurveys.com