GB TGI 2015 Q1

1. GB TGI 2015 Q1
QUESTIONNAIRE CHANGES
NEW DATA IN ACTION

2. Internet and Communications
Added: Internet – How Access
Single People
are 72% more
likely
Separated
People are 69%
more likely
Rugby Club
members are
37% more likely
People in Social
Grade A are
20% more likely
People in
Greater
London
are 26%
more
likely
Base: Used Internet last 12 Months Survey: GB TGI 2015 Q1
To access VIA tablet
To access VIA Desktop/Laptop To access VIA
Internet enabled TV
To access VIA games console
To access VIA
Mobile/Smart phone

3. Mail
Added: Your Mail – Number of Items read/looked at per day
Average amount of Mail Opened (index):
‘London Commuter’ ‘Admin Worker’ ‘Retired Grandparent’ ‘Stay-at-home Mother’
[114] [86] [91] [108]
2.7 Addressed Mail 2 Addressed Mail 2.1 Addressed Mail 2.6 Addressed Mail
[110] [87] [131] [90]
2.4 Unaddressed Mail 1.9 Unaddressed Mail 3 Unaddressed Mail 2 Unaddressed Mail
Survey: GB TGI 2015 Q1

4. 75
95
115
135
155
175
195
215
235
Newspapers
Magazines
Radio
Television
Cinema
Internet
Bus
Train
Foot
Underground
Engagement
Added: Opinions on Media and Advertising
Which type of adverts do you find the most useful
in helping make a purchase decision?“ ”
Index
Survey: GB TGI 2015 Q1
Method of
Transport
to Work
Base: All adults

5. 50
70
90
110
130
150
170
190
210
230
Newspapers
Magazines
Radio
Television
Cinema
Internet
Bus
Train
Foot
Underground
Engagement
Added: Opinions on Media and Advertising
Which type of adverts best fit with the rest of the
content?“ ”
Index
Survey: GB TGI 2015 Q1
Method of
Transport
to Work
Base: All adults

6. Sports and Leisure
Added: Which Visited/Members of
Survey: GB TGI 2015 Q1Base: All adults

7. Sports and Leisure
Added: Coffee Shops and Sandwich Bars – When Visited Most
Base: Visited Coffee Shop last 12 Months Survey: GB TGI 2015 Q1
60%
59%
66%
69%
44%
54% 53%
60%
33%
36%
51%
45%
32%
32%
41%
43%
Index = 100

8. Food – Sweet Biscuits
Added: New Question Format: Brands Most Often/Other
Survey: GB TGI 2015 Q1Base: All adults

9. Conscious Choices
Added: Alcohol Drinks – Criteria of Choice
Top indexing Criteria of Choice for Wine:
‘London Commuter’ ‘Admin Worker’ ‘Retired Grandparent’ ‘Stay-at-home Mother’
Advertising
[266] 3%
Location
[259] 5%
Friends/Family
Recommendation
[139] 18%
Advertising
[184] 2%
Availability
[158] 7%
Sales and
Promotions
[139] 13%
Novelty
[117] 1%
Country of Origin
[103] 10%
Professional
Recommendation
[84] 2%
Professional
Recommendation
[196] 5%
User Reviews
[119] 2%
Taste
[113] 49%
Base: 18+ Survey: GB TGI 2015 Q1

10. Conscious Choices
Added: Audio Visual – Criteria of Choice
Top indexing Criteria of Choice for TV Sets:
‘London Commuter’ ‘Admin Worker’ ‘Retired Grandparent’ ‘Stay-at-home Mother’
Manufacturer
Origin
[194] 5%
Professional
Recommendation
[184] 20%
Innovation
[180] 11%
Professional
Recommendation
[125] 13%
Friends/Family
Recommendation
[110] 17%
Technical
Specification
[108] 23%
After Sales
Service
[171] 27%
Availability
[167] 22%
Ease of Use
[163] 46%
User Reviews
[144] 20%
Style/Design
[140] 31%
Technical
Specification
[130] 28%
Survey: GB TGI 2015 Q1Base: All adults

11. Shopping and Retail
Added: Gift Cards and Vouchers – Which Bought
108% more likely to be purchased
by Secondary School Parents
62% more likely to be
purchased by Nutella buyers
62% more likely to be purchased
by Male Main Shoppers
22% more likely to be
purchased by Divorcees
62% more likely to be
purchased by Marmite buyers
62% more likely to be purchased
by E-Cigarette users
Base: Purchased Gift Cards last 12 Months Survey: GB TGI 2015 Q1

12. Internet and Communications
Added: Apps for Mobile Phones or Tablet Computers – New Question
Have you made any in-app purchases (for virtual
goods/credit or upgrades within apps) for mobile
phones or tablet computers in the last 12 months?
“ ”
2,476,000
9% of app
downloaders
3,998,000
14% of app
downloaders
Base: Purchased an App last 12 months

13. Other Activities and Attitudes
Added: Your Lifestyle – New Questions
Which of these clubs do you belong to or visit
regularly“ ”
252,000
adults
belong to a
cycling club
342,000
adults
regularly
visit a
cycling club
Base: All adults Survey: GB TGI 2015 Q1

14. Internet and Communications
Added: Apps for Mobile Phones or Tablet Computers
Types Downloaded:
Base: Purchased an App last 12 months Survey: GB TGI 2015 Q1

15. Other Activities and Attitudes
Added: Your Lifestyle – New Questions
Apps for mobile phone or tablet computers
I often use apps as part of my daily routine
“ ”
I like the idea of syncing my apps and other online
activities across all my devices“ ”
I find the user experience on an app better than on
a web browser“ ”22% of those living in
Greater London Answered
‘yes’ [146]
36% of those who like
Jeremy Clarkson
Answered ‘yes’ [111]
39% of iPhone owners
Answered ‘yes’ [123]
Base: Purchased up last 12 months Survey: GB TGI 2015 Q1

16. Television
Added: TV Viewing – Which of the following do you do whilst watching TV?
“Read comments on social media
sites about the programmes you
are watching”
“ Participate in a TV
Programme vote”
“ Update or read blogs”
“ Use the internet to find out
more about a product/service
seen whilst watching TV”
“ Use the internet to find out
more about a
programme/actor seen”
“Make a purchase online
after watching an avert on
TV”
“ Use the internet for any
other reason”
Base: All Adults Survey: GB TGI 2015 Q1

17. Sports and Leisure
Added: Theatre, Concerts, Art Exhibitions, Cultural Events and Music Gigs
– Comedy Shows:
How often do you go to
the following:
When was the last
occasion you went to the
following:
Which of these do you
like to watch or read
about:
Survey: GB TGI 2015 Q1
Adults aged 15-24 are
31% more likely to
have seen a Comedy
Show in the last
Month
30% of adults aged
25-34 go to a Comedy
Show 2 or 3 times a
year
Adults aged 45-54 are
29% more likely to like
to read about Comedy
Shows
Base: All Adults

18. For more information, please contact us:
Tel: 020 8433 4000
Email: tgihotline@kantarmedia.com
Web: www.kantarmedia.com/uk