PROMOTION OF DOMESTIC TOURISM IN TAMILNADU- a thseis PPT By Dr.A.Gurusamy

1. PROMOTION OF DOMESTIC
TOURISM IN TAMILNADU
A.Gurusamy | Dr.R.Pandi |
Alagappa University Karaikudi

2. What is Domestic
Tourism ?
Domestic tourism is one of the most vibrant
expressions of Indian heritage. It is the
single unifying force, which helps to achieve
understanding between various linguistic,
religious and social groups living in different
parts of the country. In the contemporary
India, the phenomenon of domestic tourism
with its living vibrant changing dimensions
can be expected to make an even greater
contribution towards strengthening the
fabric of the unity of India. It is the major
way by which myths are exploded and
Indians come to know about Indians.
Advantages of Domestic tourism
•Domestic movement of people for non-migratory purposes constituted shifts in consumer markets of variable
importance and the catalysts of the national economy.
•It has extremely high, social, cultural, educational and political value and true economic value, although still
embryonic in some cases.
•It generates large scale employment opportunities particularly in rural areas and restrains exodus of people to
large towns.
•The new jobs created to meet the needs of domestic tourists have a relatively low unit cost per job and it
helps increase the number of jobs.
•Production methods for services demanded by domestic tourists generally remain simple and based on local
materials.
•It also requires only simple installations and infrastructure in transport, accommodation and catering which
would take into account local culture, political and historical traditions.
•It has the ability to sustain and maintain the tourism industry during lean periods of international tourism by
providing an alternative for demand substitution.
•It contributes to an empowered balancing of national economy through redistribution of national income and
thus provides a better environment for growth of both domestic and inbound tourism.
•It is a single unifying force which helps to achieve understanding between various linguistic, religious and
commercial groups living in different parts of the country. It thus contributes towards strengthening the fabric of
national unity and cultural integration.

3. Domestic Tourism in
Tamil Nadu
Tamil Nadu ranks first in the country in
medical tourism and second in
foreign tourists arrivals and third in
attracting domestic tourists in India.
The State aims at making Tamil Nadu
the topmost attractive tourist
destination at the international level by
increasing the number of tourist
arrival, the length of stay and the
average spending.
Tamil Nadu has excellent hill stations like Ooty, Kodaikanal, Yercaud, Elagiri, Javvadhu
Hills, Kolli Hills, Sirumalai Hills, Valparai, Topslip, Parvathamalai Hills and Pachamalai Hills. It
has silvery cascades in Courtallam, Hogenakkal, Thiruparappu, Monkey falls, Thirumurthi
Malai, Akasa Gangai and Papanasam. It has excellent National Parks like Guindy National
Park and Anamalai National Park. It has wildlife sanctuaries in Mudumalai, Kodiakarai,
Kalakkad, Mundanthurai and Berijam. It has Botanic Gardens in Ooty, Kodaikanal and
Coimbatore. It has UNESCO declared monuments like living Chola temples at Thanjavur,
Darasuram and Gangaikondacholapuram, monuments at Mamallapuram and Nilgiris Heritage
Train. The vast coastline of Tamil Nadu has many silvery beaches like the Marina, Elliots,
Thiruvanmiyur, Tiruchendur, Rameswaram and Kanniyakumari. The temples of Tamil Nadu
reverberate with spirituality and music. Madurai, Rameswaram, Kumbakonam, Chidambaram,
Thanjavur and Tiruchirappalli have innumerable temples with different deities. The finely hewn
grandeur sculptures reflect artistic excellence and cultural splendour.

4. TTDC
Tamil Nadu Tourism Development
Corporation is a state owned public
sector undertaking to initiate novel
ventures and innovate new schemes for
providing demonstration effect to the
private sector. Tamil Nadu Tourism
Development Corporation (TTDC) has
been operating Hotels, Youth Hostels,
Restaurants, Tours, Boat houses,
Telescope houses as a forerunner for
the private sector to follow as new area
of business proposition.
To facilitate the tourists, Tamil Nadu Tourism has been taking enduring efforts
to promote tourist places by providing basic infrastructure like public
convenience, rest shed, drinking water, road improvement, car parking, etc.
So, the present study is undertaken to evaluate the promotional
status of domestic tourism in Tamil Nadu. The promotion of
domestic tourism is not only relied on Governments’ enduring efforts
but also on participation of local people and accommodation
providers in addition to visiting tourists. Therefore, the viewpoints of
these sections of the people are the backbone for any study of this
kind.

5. Essential factors in the
development of tourism
and proper running of
the industry
Accessibility,
Acommodation and
Recreation
In addition to the above three factors, the
development of tourism is also related to
•Tourism spots,
•Local community,
•Accommodation providers and
•Tourists.
There is a greater need for study of
this kind which focuses on analyzing
the viewpoints of three main
stakeholders (local people, tourists and
accommodation providers) of tourism
for promoting domestic tourism in the
States with immense potential for
tourism like Tamil Nadu.

6. Before taking any actions to promote
tourism, There needs an identification
of positive and negative impacts on
the social, economic and physical
environments of the destination
areas.
• Development of tourism is not
entirely a matter of economics as it
has implications on geography,
sociology and ecology of the area and
its people. The problems of
geographical, sociological, and
ecological problems in the places of
tourism destinations, if any, need to
be thoroughly understood and
analyzed for optimum socio-economic
gains to the host community and the
development of tourism activities in
the areas of tourism destination
primary scope of the present study is mainly based on
the viewpoints of local people, domestic tourists and
accommodation providers about domestic tourism in Tamil
Nadu.

7. Objectives of the study
• To study the present status of tourism (importance and benefits) in Tamil Nadu as
perceived by the local people, domestic tourists and accommodation providers.
• To study the purpose and importance of domestic Tourism as postulated by the locals,
domestic tourists and accommodation providers
• To evaluate the benefits from domestic tourism based on the perception of locals, domestic
tourists and accommodation providers.
• To ascertain the existing tourism infrastructure at important places of tourism in Tamil Nadu
as part of identifying existing promotional activities.
• To evaluate the promotion of eco-tourism based on the extent of awareness about eco-tourism
among locals, domestic tourists and accommodation providers.
• To find out the status of various tourism-related services in Tamil Nadu by analyzing the
level of satisfaction of locals, domestic tourists and accommodation providers with those
services.
• To summarize the findings, provide necessary suggestions and give conclusion.

8. Research • Source of Data Analysis & Findings Suggestions
The present study is mainly based on primary data collected
from the people in the local communities, domestic tourists and
accommodation providers across eight districts, namely
Kanyakumari, Madurai, Nagapattinam, Nilgiri, Ramnad, Tanjore,
Tiurnelveli and Tuticorin districts of Tamil Nadu, India. This study
is undertaken by covering only eight districts which are selected
because of many popular tourism places are located in these
The interview schedule was districts of Tamil Nadu
pretested with sample local people,
tourists and accommodation
providers
Every respondent was approached in person
by the researcher with a well designed
questionnaire (separately for locals, tourists
and accommodation providers) for getting
their opinion about benefits and importance
of tourism, awareness of eco-tourism as well
as about status of various tourism related
services presently available in the study
area.

9. Questionnaire Design for locals, tourists and
accommodation providers
Locals Tourists Accomodation Providers
Totally 23 Questions.
Q.no 1-8 Socio-economic status
9-12 local communities’ participation
in the tourism activities across
regions.
13-15 Awarness of eco-tourism
18-22 level of satisfaction with
various tourism planning and
development activites and
tourism-related services in
region
23- suggestions for the improvement
of Domestic Tourism
Totally 23 Questions.
Q.no 1-8 Socio-economic status
9-18 Purpose of visit,Mode of
travel and opinion about cost of
various services about transport
facilities
19-20 Awarness of eco-tourism
21-22 level of satisfaction with
various tourism-related services in
places of destination
23- suggestions for the
improvement of Domestic Tourism
Totally 21 Questions.
Q.no 1-5 Type of hotel
6-10 Purpose of tourist
visit,Mode of their travel opinion
about behavior of tourist
11-13 Awarness of eco-tourism
14-20 level of satisfaction with
various tourism-related services
in places of your destination
21- suggestions for the
improvement of Domestic
Tourism

10. Distribution of Sampler by Districts of Tourism Importance
The district-Distribution of sample respondents among local population wise distribution of the tourists in the sample
Districts
Number of
Respondent
s
% to Total
Kanyakumari 20 7.4
Madurai 24 8.8
Nagapattina
m
22 8.1
Nilgiri 23 8.5
Ramanathap
uram
35 12.9
Tanjore 95 34.9
Tirunelveli 28 10.3
Tuticorin 25 9.2
Total Sample 272 100.0
Districts
Number
of
Respond
ents
% to
Total
Kanyakumari 29 9.2
Madurai 65 20.7
Nagapattinam 61 19.4
Nilgiri 33 10.5
Ramanathapuram 24 7.6
Tanjore 54 17.2
Tirunelveli 26 8.3
Tuticorin 22 7.0
Total Sample 314 100.0
Districts
Number of
Responde
nts
% to Total
Kanyakumari 10 10.9
Madurai 9 9.8
Nagapattinam 17 18.5
Nilgiri 11 12.0
Ramanathapuram 13 14.1
Tanjore 12 13.0
Tirunelveli 10 10.9
Tuticorin 10 10.9
Total Sample 92 100.0
District - wise distribution of the accommodation providers

11. Analysis - Phases Planning
Tourist
Accommodation
providers
Tourism Importance of region
Awareness of eco- tourism
Various service & facility to
tourist
Tourism Importance of region
Awareness of eco- tourism
Various service & facility to
tourist
Tourism Importance of region
Awareness of eco- tourism
Various service & facility to
tourist
Findings &
Suggestions
Hypotheses – Each problem statement has 3 hypotheses. Each container has 3 problem
statement contains 9 hypotheses. Total of 27 hypotheses for present 3 container

12. Hypotheses
Based on the objective ,the analysis is to find whether the stakeholders
 aware of tourism
 aware of echo tourism
 aware of various level of tourism related service
There is no significant difference in
the local communities’ participation in
the tourism activities across regions
There are no significant regional differences in the
awareness of Eco-tourism among stakeholders.
role of Government in tourism planning and
development by accommodation providers does
not vary across regions
There is no significant difference in the cost
of accommodation, foods and beverages
and transport across regions
•Awareness of eco-tourism among
stake holder is independent of
their Socio-economic
characteristics.
•There is no significant relationship
between awareness about
eco-tourism and participation in tourism
activities among local people
•The potentiality for tourism promotion and
development is similar across regions in
Tamil Nadu.
•There is no significant relationship
between purpose of visit and socio-economic
status of domestic tourists
visiting Tamil Nadu.
•Using particular mode of transport
by tourists is independent of the
places of tourism importance.

13. Analysis - The locals opinion about Tourism
Want of Information Measurement Statements Tools for Analysis
purpose of visitors Pleasure / Vacation /, Sightseeing, Business
Visiting someone ,Practicing Yoga / Meditation Pilgrimage Education (Higher
Studies)
Just as Stopover to other destinations
frequency distribution.
behavior of the tourists
Very unfriendly, Unfriendly ,Netural,Friendly, Very friendly
Kruskall Wallis ANOVA Results
extent of benefits and problems they
get from tourism in their areas
Tourism has generated jobs for the local people, enhance the economic
benefits for the local peopleLocal people’s quality of life is affected by tourists
degraded the tradition and cultural values of the region Tourist traffic affects
the quality of natural environment
cross tabulation analysis
F Value t Value
Status of Transport Facilities Non-availability of Luxury transport, Overcharges,Overcrowding, Delayed
service, Poor condition of roads
Chi-Square Value
cross tabulation analysis
Awarene ss about Eco-Tourism
Importance of Eco-Tourism
Conservation of natural resources, Preserving natural destination from
pollution, Using eco-friendly items , provide facilities for tourists in traditional
way , Transforming tourism industry into relying on natural / semi-natural
environment
Chi-Square Value
cross tabulation analysis
Cost of important Tourism Services Accommodation, Food and Beverages, Transport comparative analysis
Potentiality of the Region for Tourism
Promotion and Development Very low, Low, No opinion,High, very high
Kruskall Wallis ANOVA H Value
Role of Government in
Tourism Planning and Development
in the Regions
Turning part of house as paying
guest accommodation
Very low, Low, No opinion,High, very high
Highly possible,possible,neutral,impossible,highly impossible
Kruskall Wallis ANOVA
H Value
Kruskall Wallis ANOVA
Satisfaction towards various
Tourism Related Service
Accomodation,variety and quality of foods,Transport and road
condition,banking service,tourist information
service,electricity,drainage,communication,medical toilets,parking,garbage
bin in public places
One way Anova – F value

14. Analysis – The Tourist opinion about Tourism
Want of information Measurement Statements Tools for Analysis
purpose of visitors Pleasure / Vacation /, Sightseeing, Business
Visiting someone ,Practicing Yoga / Meditation Pilgrimage
Education (Higher Studies)
Just as Stopover to other destinations
frequency distribution.
Mode of transport Bus,train,Air,own car,hire car Kruskall Wallis ANOVA Results
Number of time visit
First time,2-3 times, more than 3 times
Kruskall wallis
Nature of accommodation Lodge,hotel,TB,paying gust,friends.relatives house Krushkal wallis
Awareness about Eco-Tourism
Importance of Eco-Tourism
Conservation of natural resources, Preserving natural destination
from pollution, Using eco-friendly items , provide facilities for
tourists in traditional way , Transforming tourism industry into
relying on natural / semi-natural environment
Chi-Square Value
cross tabulation analysis
Cost of important Tourism
Services
Accommodation, Food and Beverages, Transport
Discriminate analysis
Satisfaction towards
various Tourism Related Service
Accomodation,variety and quality of foods,Transport and
road condition,banking service,tourist information
service,electricity,drainage,communication,medical
toilets,parking,garbage bin in public places
Item analysis

15. Analysis – The accommodation providers opinion about
Tourism
Want of Information Measurement Statements Tools for Analysis
purpose of visitors Pleasure / Vacation /, Sightseeing, Business
Visiting someone ,Practicing Yoga / Meditation Pilgrimage Education (Higher
Studies)
Just as Stopover to other destinations
frequency distribution.
behavior of the tourists
Very unfriendly, Unfriendly ,Netural,Friendly, Very friendly
Kruskall Wallis ANOVA Results
extent of benefits and problems they
get from tourism in their areas
Tourism has generated jobs for the local people, enhance the economic
benefits for the local peopleLocal people’s quality of life is affected by tourists
degraded the tradition and cultural values of the region Tourist traffic affects
the quality of natural environment
cross tabulation analysis
F Value t Value
Status of Transport Facilities Non-availability of Luxury transport, Overcharges,Overcrowding, Delayed
service, Poor condition of roads
Chi-Square Value
cross tabulation analysis
Awarene ss about Eco-Tourism
Importance of Eco-Tourism
Conservation of natural resources, Preserving natural destination from
pollution, Using eco-friendly items , provide facilities for tourists in traditional
way , Transforming tourism industry into relying on natural / semi-natural
environment
Chi-Square Value
cross tabulation analysis
Cost of important Tourism Services Accommodation, Food and Beverages, Transport comparative analysis
Potentiality of the Region for Tourism
Promotion and Development Very low, Low, No opinion,High, very high
Kruskall Wallis ANOVA H Value
Major hurdles for tourism
developmnts
Lack of suitable land for new project,communication,government
assistance,complex procedure getting licence,taxationunhealthy competition
in idustry
Friedman Anova, kendall W concrd
coeffiecent
Satisfaction towards various
Tourism Related Service
Accomodation,variety and quality of foods,Transport and road
condition,banking service,tourist information
service,electricity,drainage,communication,medical toilets,parking,garbage
bin in public places
One way Anova – F value

16. Name of the tool Analyzing Purpose
mean, standard deviation, frequency
analysis
calculating number and percentage of
cases with particular opinion
cross tabulation analysis along with Chi-square
test
where chi-square test is invalid (chi-square
test is considered inappropriate
when expected or observed cell frequency
is either zero or less than 5), Kruskall
Wallis ANOVA H test is used.
find out the relationship between any two
factors (e.g. socio-economic
characteristics and their opinion about
various aspects of tourism-related service
Freidman ANOVA and Kendall Coefficient
of Concordance
to identify the major hurdles for tourism
development
parametric, t-test for independent sample
and one-way ANOVA
to compare mean perception between two
groups and more than two groups
Discriminant analysis To find out the significance of the difference in
purpose of visit, mode of transport used, nature
of tour expenses, perceived importance of eco-tourism
across respondent groups with different
socio-economic characteristics,
reliability /item analysis ascertain internal consistency of items in the
scale measuring the status of various tourism-related
services among tourists.
the principal component method of factor
analysis with varimax rotation
extract the factors underlying tourism-related
services.
Summarize the tools used for
analysis
T
Factor Analysis
A type of analysis used to discern
i
the underlying  dimensions   or
n

regularity in phenomena. Its general
purpose is to summarize the
information contained in a large
number of variables into a smaller
number of factors.
3( 1)
12 2
n n
( 
1)
n
H
i
All the tools applied for this
study abide the original purpose
of the tool developed

17. Role of Government in Tourism Planning and Development in the Region -
Comparison across Districts
Source: Primary Data. Figures in brackets are percentages to Row Total **Significant at
5% level. Steps for the K-W Test:
Districts
Level of Opinion (Government Role)
Kruskall Wallis
ANOVA Results
Very Poor
Poor
No
opinion
Good
Very good
Sum of
Ranks
H Value
(DF, N)
Kanyakumari
2 3 2 12 1 2813.5
(10.0) (15.0) (10.0) (60.0) (5.0)
Madurai
3 7 1 12 1 2923.0
(12.5) (29.2) (4.2) (50.0) (4.2)
Nagapattinam
0 1 3 10 8 4242.5
(0.0) (4.6) (13.6) (45.5) (36.4)
Nilgiri
0 7 7 7 2 2822.0 15.59**
(0.0) (30.4) (30.4) (30.4) (8.7) (7, 272)
Ramanathapuram
3 9 5 14 4 4554.5
(8.6) (25.7) (14.3) (40.0) (11.4)
Tanjore
6 21 15 45 8 12846.0
(6.3) (22.1) (15.8) (47.4) (8.4)
Tirunelveli
5 3 6 12 2 3496.0
(17.9) (10.7) (21.4) (42.9) (7.1)
Tuticorin
2 4 3 16 0 3430.5
(8.0) (16.0) (12.0) (64.0) (0.0)
1. Rank the entire dataset from highest to
lowest. Handle ties by assigning the
average of the tied ranks to all involved in
the tie.
2. Compute Ti as the sum of the ranks for
group i, for each of the k groups.
3. The test statistic is: H={12/N(N+1)}Σni {Ri –
((1+N)/2)2}
Where,
N = the total number of obs in the sample
ni = the number of obs in group i
Ri = the average of the ranks in group i

18. Data/Observations
Instead of depicting
observed values in the form
of chart just for comparison
across the study region, This
study uses fully tables for
factor analysis towards the
study objective by limting the
use of chart

19. Findings - Views of the Local People
• Most of tourists from other parts of country visit Tamil Nadu for
pleasure / vacation / sightseeing (59.9%) and on pilgrimage
(40.4%). Visit of domestic tourists to Tamil Nadu for practicing
yoga / meditation and education is much less according to
the local people
• generation of jobs and enhancing the economic benefits are the
benefits of tourism for the local people. However, they
perceived that development of tourism in their regions affects
moderately the quality of their life, tradition and cultural values
of their region and the quality of natural environment.
• behaviour of most of the domestic tourists is friendly (58.8%).
• there is no problem in availability of luxury transport (77.6%), no
overcharges (62.5%), no delay in service (74.3%), good
condition of roads (68.8%) and there is no overcrowding in
passenger transports.
• The status of transport facilities in respect of availability of
luxury transport, overcharges, delay in service, condition of
roads and overcrowding is good
• most of the locale people are aware of eco-tourism (81.3%).
• the important tourism services like food and beverages and
transport are neither costly nor cheap but accommodation is
somewhat costlier than food / beverages and transport services
in various places of tourism importance in Tamil Nadu.
• role of Government in Tourism planning and development is
good at different regions of Tamil Nadu.
• tourism-related services, viz., Accommodation, Variety of food,
Transport services, Banking facilities and Communication
facilities are up to the satisfaction, whereas the services like
Quality of food, Road Condition, Tourist Information Centre,
Electricity and Water supply, Drainage system, Medical
facilities, Availability of public toilets, Parking facilities for
vehicles and Availability of Garbage bins at various public
places are not up to the satisfaction in the places of tourism
importance of Tamil Nadu.

20. Findings – View of Tourists
• most of the domestic tourists in the whole sample that
their purpose of visit is for pleasure / spends vacation /
sightseeing at various destinations of Tamil Nadu.
• the mode of transport is bus for most of the domestic tourists
(65.9%) visiting Tamil Nadu.
• Length of stay at various places of tourism importance is up to
3 days for 85.0 per cent of the domestic tourists visiting Tamil
Nadu
• The nature of accommodation is lodge for single largest group
of domestic tourists (27.4%) prior to friends / relative for
substantial number of domestic tourists visiting Tamil Nadu.
• The expense on food and beverage is more than that of
accommodation for domestic tourists in Tamil Nadu. The
expense on shopping and travel is also substantial for domestic
tourists.
• the expenses on accommodation as well as on sightseeing is
high for the domestic tourist group who makes pleasure trip and
moderate for those who stopover to other destinations.
• The cost of expenses on accommodation, a food / beverages
and transport service at various places of tourism importance
are moderate
• no problem in the availability of luxury transport (68.15%), no
overcharges (68.15%), no overcrowding (58.92%), no delayed
service (71.34%), and good condition of roads (67.20%).
• Most of the domestics’ tourists (74.8%) are found to be aware
of eco-tourism.
• The domestic tourists are satisfied with cost and quality of
accommodation and food, whereas they are moderately
satisfied with basic amenities, transport facilities, tourism
information and guide services, and banking / communication
facilities

21. Findings – View of Accommodation providers
• all tourism-oriented facilities such as Restaurant, Halls for
seminars / parties, Laundry, Car rentals, Doctors on call and
Recreation facilities except Shopping facilities are available in
most of the Accommodations (Hotels) in all the select regions of
tourism importance in Tamil Nadu.
• Most of the tourists visiting Tamil Nadu make pilgrimage
(64.1%) tour in addition to making trip for pleasure / vacation /
sightseeing trip (60.9%)
• the overall behavior of the tourists visiting various regions is
friendly.
• development of tourism is neither affected nor improved “Local
people’s quality of life” and “quality of natural environment”,
neither degraded nor upgraded the “tradition and cultural values
of the region”. Instead, the development of tourism has
generated jobs for the local people and enhanced the
economic benefits for the local people.
• condition of roads is good, no delayed service and charges are
at fair level but availability of luxury transport is insufficient and
overcrowding is at substantial level
• There is an awareness about eco-tourism
• the role of government in tourism planning and development is
moderate in most of the places of tourism importance
• “Taxation (Service tax & others) is the major hurdle followed by
“lack of Government assistance”, “complicated procedure for
getting license”. The fourth hurdle for tourism development is
“lack of availability of suitable land for new projects” in the
regions of tourism importance in Tamil Nadu.
• the status of transport services, banking facilities and, electricity
and water supply is found to be good, whereas the road
condition, tourism information centre, drainage system,
communication facilities, medical facilities, availability of public
toilets, parking facilities for vehicles at various places and
availability of garbage bins at various public places are found
to be at moderate level
• the extents of availability of various tourism-related services are
not same and vary significantly across regions

22. Suggestions
• The Government of Tamil Nadu must create avenues
for business opportunities to local communities in
order to increase their participation in the development
of domestic tourism.
• The entertainment facilities such as permanent trade
fairs, amusement parks, exhibitions, neals and cultural
festivals may be provided to ensure longer stay of the
tourists in the places of tourism importance.
• The Government should take necessary steps to
improve basic amenities, tourism information and
guide services, transport, banking and communication
facilities to attract more tourists.
• The Government should give more incentives to
hoteliers in order to boost the promotion of
accommodation facilities to cater to all segments of
the society.
• The Government of Tamil Nadu should augment
packaged tours through Tamil Nadu Tourism
Development Corporation.
• To promote tourism in both domestic and international
level, the Government should concentrate more on
promoting eco-tourism by developing new planned
tourist destinated spots from the unexplored regions
with enormous natural beauty.
• The exploitation of tourists by locals must be
controlled.
• The traffic system in popular tourist spots has to be
regularized to disperse the congestion.
• The Government of Tamil Nadu should take necessary
steps to maintain cleanliness and environmental
sustainability in the places of tourism importance to
further promote the domestic tourism.
• The Government should make necessary
arrangements to provide sufficient information needed
for tourists visiting its regions by opening tourism
information centres in many places. Guided tour
services need to be improved and promoted further.

23. Conclusion
• At present, tourism in Tamil Nadu is capable of attracting
more tourists in its folds particularly in respect of attracting
domestic tourists.
• In Tamil Nadu, participation in tourism-related activities is
seen to be more among local people as well as among
hoteliers. Most of the hoteliers in various regions of
tourism importance under study provide most of the
facilities required for tourists’ less than one roof. That is,
they provide facilities such as restaurant, car rentals,
laundry and doctors on call for tourists.
• Hoteliers have also demanded the attention of the Tamil
Nadu government in respect of improving road conditions,
tourism information centre, drainage system,
communication facilities, medical facilities, availability of
public toilets, parking facilities for vehicles at various
places and availability of garbage bins at various public
places to further promote tourism
• it is concluded that tourists across India visit Tamil Nadu
primarily for pleasure, sightseeing and spend their vacation
as well as for visiting temples here as pilgrimage.
Availability of luxury transports is up to the satisfaction of
local people and tourists but hoteliers expect more of these
services. Both local people and domestic tourists have not
seen any overcrowding, overcharges, delay in service and
bad road conditions. However, hoteliers want more
transport services to reduce overcrowding.
• Though potentiality for tourism promotion and development
in Tamil Nadu is good, the extent of potentiality for
promotion and development of tourism is not same in all
regions as perceived by the Hoteliers. It is finally
concluded that the major hurdles for promotion of tourism
is identified as taxation (Service tax & others) followed by
lack of Government assistance and complicated procedure
for getting license by the hoteliers.