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Marketing warfare
Maruti  and  Hyundai
Maruti’s DNA ,[object Object]
Suzuki as a minor partner. October 1982
Make a people's car for middle class India.,[object Object]
Ability to pack power and performance into a compact.
Lightweight engine that is clean and fuel efficient.,[object Object]
Maruti is subsidiary of Suzuki Motor Corporation Japan.
Produced and sold over 7.5 million vehicles in India and exported over 500,000 units to Europe and other countries. ,[object Object]
Maruti 800
Alto to stylish hatchback Ritz
A star
Swift
Wagon R
Estillo
sedans Dzire
SX4
Sports Utility vehicle Grand Vitara.,[object Object]
spread over 393 towns and cities
Provide maintenance support to customers through 2628 workshops.
spread over 1200 towns and cities.  ,[object Object]
Swot Analysis…… ,[object Object]
Weakness
Opportunity
Threat,[object Object]
 Understanding of the Indian market and ability to liaison with the government
 Ability to design products with differentiating features
 Brand Image

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Marketing Warfare(Maruti And Hyundai)