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Marketing Warfare(Maruti And Hyundai)
1.
Marketing warfare
2.
Maruti and
Hyundai
3.
4.
5.
Suzuki as a
minor partner. October 1982
6.
7.
Ability to pack
power and performance into a compact.
8.
9.
Maruti is subsidiary
of Suzuki Motor Corporation Japan.
10.
11.
Maruti 800
12.
Alto to stylish
hatchback Ritz
13.
A star
14.
Swift
15.
Wagon R
16.
Estillo
17.
sedans Dzire
18.
SX4
19.
20.
spread over 393
towns and cities
21.
Provide maintenance support
to customers through 2628 workshops.
22.
23.
24.
Weakness
25.
Opportunity
26.
27.
Understanding of
the Indian market and ability to liaison with the government
28.
Ability to
design products with differentiating features
29.
Brand Image
30.
31.
Inexperience with
foreign workforce
32.
33.
Govt. subsidies
34.
Tax benefits
35.
36.
37.
38.
39.
40.
41.
grown into the
Hyundai-Kia Automotive Group.
42.
ranked as
the world’s fifth-largest automaker in 2007.
43.
Employing over 75,000
people worldwide.
44.
45.
second largest car
manufacturer
46.
the largest passenger
car exporter from India
47.
48.
i10
49.
Getz prime
50.
i20
51.
Accent
52.
Verna
53.
Sonata
54.
55.
56.
experience fewer problems
with their vehicles.
57.
58.
best in-service experience
59.
best service delivery
60.
61.
higher costs due to changes in prices of inputs such as steel, aluminum, plastics and rubber.
62.
Exchange Rate Risk.
63.
64.
the growth in
the passenger car sector last year.sales went up 30% to 4,72,000 units.
65.
66.
Hyundai is exposed to a variety of markets
67.
Business Risks
68.
69.
Television
70.
Radio
71.
Print ads
72.
Workshop and seminars
73.
Banners, neon signs
74.
75.
The Sonata Embera
won the 'Executive Car of The Year 2006' award from Business Standard Motoring magazine
76.