A 3 part series taught to the Montgomery College Center for Professional Development & Organizational Development for social media management.

1. Kani Bassey
Marketing &
Social Media Manager

2. Workshop participants will be able to:
Integrate a social media plan into their departmental
marketing plan to promote awareness
Demonstrate an understanding of collaboration and
communication strategies using social media.
Proper Montgomery College policies when creating
and sharing social media sites for MC programs and
offices.

5. Social Media Sites In a Nutshell
Type Examples Use
Social Networking Facebook
Family, Friends &
Businesses
Professional
Networking
LinkedIn Career connections
Blogging Wordpress For fun or for work
Photo Sharing Flickr
Create albums and
events
Document
Collaboration
Wikispaces Work on project in a
team environment
Presentation Sharing Slideshare
Store and share
presentations from
anywhere
Microblogging Twitter For fun or for work

6.  https://www.facebook.com/montgomerycolle
ge
 http://www.youtube.com/user/montgomeryc
ollege
 https://twitter.com/#!/montgomerycoll
 http://www.flickr.com/photos/montgomeryc
ollege

7. Our Twitter
Facebook group page

9.  Emergency alerts
 Friendly competitions amongst students
 Registration deadlines***
 Media related topics
 Quick communication from Dr. Pollard to the
community
 Social networking in general.

11. Do I need a group page or a fan page?

12. Before you create your page, please go to:
 http://www.facebook.com/pages/create.php#/terms_pages.php to
ensure that your page will not violate any of Facebook’s rules.
 Make sure you add content on your page about your department and
the purpose of the page. Be sure to include photos and video.
 Please add a second administrator from your department to your
site. Facebook is an interactive site and it is always safe to have a
back up person who knows the information on your department. To
do this: add your colleague as a friend on your personal FB account.
◦ Click on the link from your page that says, “Edit Page.”
◦ Click on the link on the “Admins” box that says “Add.”
◦ Choose the colleague you want to have admin rights from the list of your friends.

13.  You can link your Facebook account to your twitter
account.
 You don’t have to use all platforms, just the ones
you are comfortable with.
 Social Media is free and once you become
accustomed to it, it is not that hard to use.
 Only use if necessary, if it is not your fit, consider
another form of communication.

14. Kani Bassey,
Marketing &
Social Media Manager

15.  Develop an assessment tool for evaluating
social media
 Develop a social media best practices.
 Build the platform that meets the needs of
your department

16.  Social Media is technologies used to turn
communication into interactive dialogue
between organizations, communities, and
individuals
 Several different types of Social media
involving…
 Montgomery College uses the following Social
media for…

18.  Develop a needs assessment
 Understand the message that you want to get
across
 Determine the best social media outlet to use
 Find ways to market your page!

23. LinkedIn is Personal Branding….
 The worlds largest professional network used
to find and share opportunities
 We us it to enhance our careers promote our
personal business’ and of course venture out
to new business opportunities
 Networking by joining relevant groups
keeping a fresh professional profile and
acquiring recommendations

24.  MC has a company profile on LinkedIn:
http://www.linkedin.com/company/montgomery-college
 Would be a great tool for MCHR
 Research-find and join relevant groups
 Create groups pertaining to your department?
◦ Did you know that there is currently an open group
in LinkedIn which focuses simply on discussions
about MC and their instructors?

27. Just because you use LinkedIn doesn't mean
you're looking for a job.
 No updates are sent out when you apply for a
job on LinkedIn.
 Updates you post may be seen by your
network or others viewing your profile.
 You may also want to review your current
settings
 You can manage your recommendations

28.  Select strong passwords that can't easily be
guessed with 10 or more characters.
 Randomly add capital letters, punctuation or
symbols.
 Never give your password to others or write it
down.

29.  Sign out of your account after you use a
publicly shared computer.
 Keep your antivirus software up to date.
 Don't put your email address, address or
phone number in your profile's Summary.
 Only connect to people you know and trust.

30.  You can link your LinkedIn account to your Twitter
account.
 You don’t have to use all platforms, just the ones
you are comfortable with.
 Social Media is free and once you become
accustomed to it, it is not that hard to use.
 Only use if necessary, if it is not your fit, consider
another form of communication.

31. Kani Bassey,
Marketing &
Social Media Manager

32.  Understand and use different platform tools
used to measure success.
 Become comfortable using various
networking sites in a professional and fun
manner.

33. Types of information used to measure success in
social media:
 Number of Followers
 Types of Followers
 Updates
 Follower/Following Ratio
 Engagement

34. Get your message across in 140 characters or
less….What are you doing right now?

35.  Broadcast real time news and events
 Share or RT relevant news articles
 Research-find and join relevant groups
 Link Twitter to your blogs and other social
networking sites

36.  The # symbol used to mark keywords or
topics in a Tweet
 Often used for online events such as #FF
 Used to offer real time following of events
such as #Casepoy
 Serves as online grouping

39.  It is a great conversation starter…
 The @ symbol has many purposes on Twitter
◦ Get someone’s attention
◦ Calling out new followers…giving attention
◦ Crediting a source
 @reply aimed at one user but can be seen by
the public

43.  You can organize your followers
 You can choose to set your Twitter profile
private or public
 Always check your followers to make sure
that they are in line with your brand.

44.  http://tweet.grader.com/
 http://klout.com/#/dashboard

48.  For one-on-one training, or questions feel
free to contact me:
kani.Bassey@montgomerycollege.edu
240.567.5348
www.facebook.com/montgomerycollege