You might have heard of microinteractions… single-purpose features that make a big difference. You might be skeptical…. can something that small have a big payoff, or is this the case of yet another buzzword? To answer this question, let’s go inside a place where stakes are high, and a critical failure can turn a routine experience into a horror story. Our whirlwind tour of restrooms gone wrong will show you why you must pay attention to microinteractions, or risk watching your UX go down the toilet.

1. MICROINTERACTIONS

2. WHY IN THE BATHROOM?

3. HYGIENE FACTORS

4. LACKING
DELIGHTFUL

5. COMPLEXITY

6. WHY?!?!?
FOOLPROOF

7. AUTOMATION

8. SCARY
SAFE

9. CRITICAL TASKS
UNRELIABLE
PREDICTABLE

10. RELEVANT

11. DISTRACTING MISLEADING
MICROCOPY

12. RELIABLE

13. BEAUTIFUL FUNNY

14. THANK YOU
Eva Kaniasty
Bathroom Connoisseur
UX Consultant