1. Conventions of existing film posters
Different genres of film follow different conventions when creating a film
poster. However we focused particularly on those of romantic films or
romantic comedies. Saying this most posters do include the expected
functions and conventions such as a lead photograph a main title and credits.

2. Centre image
Most posters have a main centre image of which the poster is based around.
Sometimes it is an extract from the film itself, however it is mostly posed. This
image includes both the male and female as do most romantic films. It is simple
and precise and shows the audience the extract romance they want from a
romantic film.
Actors names
Film title
Actors names are not
A typical convention of
always included,
film posters is to include a
however they provide
large bold film title. This
an added selling point
film title is clear and
to the audience.
vibrant. It also continues
the theme of the rest of
the poster with a delicate Quotes and ratings
font. The red colour also Some posters take quotes
suggests romance. about the film from
magazines and
Overall effect critiques, this shows that
The overall impression the poster has on the audience is key. It the film is held in high
tells the audience what to expect. It shows what genre the film is regard to professionals.
and what approach it will take. This poster in particular has a This can however make a
strong effect as the subtlety shows that it will be an enjoyable poster look over crowded.
light hearted romance with passion involved

3. Film title
Centre image The film title uses a conventional font and a bold red colour in
I think this is a very order to stand out from the image. The use of such a simple font
effective main ensures that the title doesn’t completely overpower the image.
image. Although it
is in black and
white, it provides
strong emotion Release date
whilst remaining This poster, as do
sincere and simple. many, includes a
It also provides a screening date of
clear background when the film is in the
for the title to take cinema. This works as
the forefront a useful promotional
without been lost package
behind the title.
Overall effect
This poster provides a satisfying impression of the film. It shows the artistic approach in
which the film takes. It reaches its target audience and appeals to a younger generation.
The classic photography also provides an asp rational image in the young actor and
actress making other young people wanting to go and see the film for that purpose.

4. My film poster

5. Photography
I used two separate photographs and using Overall effect
Photoshop, blended them into the one image. I chose to used a very simple, natural take on
It’s an aspirational image which shows the two this poster. The scenery and the characters
characters in both long shots and medium shots. complement eachother to create a very ‘arty’
It follows the convention of a romantic frame, poster which says everything a romance
with the two characters looking back at each should.
other. Extras
I also included actors
names and cinema
Film title release date. This
I used a subtle but very makes it more
contrasting colour for the professional, and also
title. Its a pastel colour and works as a luring
sticks to the naturalistic technique to entice
theme. I also made the word people into coming to
‘love’ bold to further see the film.
enhance the genre. The font Credits
is very clear and subtle, but At the bottom of the poster I decided to include
with the colour works credits. This adds to the verisimilitude of a real film
effectively poster and makes it look more authentic. I also
included the facebook link, I did this as it would
appeal more to my target audience and make them
more of an active audience.

6. Conventions of existing film magazines
Image Main text
Sometimes the image is Provides the main body of
posed, however this opinion and analytical writing of
image is taken directly the film. Usually the writer used
from the film its 'self, formal langue with colloquial
when this occurs a key comments here and there. The
part in the narrative is writer takes a point of view either
usually shown in the in favour or against the film and
image then evaluates and describes.
Film title Strap-line
Bold capital font, large Usually after the film title, a
and clear to see. Key strap line is used to lure the
convention of most audience into reading the
magazine film reviews. review.
Summary phrase
Summarises the bulk of Verdict/rating
the review into a sentence An overall verdict on this film. This advises people on
and provides an overall weather the film is worth going to see or not. It
opinion provides the writers overall opinion on the film

7. My film magazine review

8. Strap-line Film title
I have chose a different I have stuck to conventions Image
colour font for my strap and used bold black capitals as Although I used a posed image, it
line to make it stand out it makes my title stand out and is an action shot and looks as
but ensure that it doesn't’ it looks classic and though it could have been taken
overpower my title. Its conventional from the film. The photo adds
made of one sentence another dimension to the review
which entices the as the colours make the page
audience to read on. more appealing.
Main text
In my text I review the film. I talk Summary phrase
analytically and honestly. I tried My summary phrase
to include as much film, media stands out in purple. It
terminology as possible, but only summarised all that I have
when necessary. said in the text and again
Verdict/rating adds that appeal to the
The verdict gives my opinion on the eye.
film and breaks the text down into Footstep details
sections making it more enjoyable Running along the bottom I have
to read. included the magazine name, the
Colour scheme date, and the website of my magazine.
My purple colour scheme provides the magazine This looks professional and ensures an
with a strong brand recognition active audience will further research
the brand