The document discusses ethical issues that researchers face when conducting social media research, highlighting questions from researchers in the New Social Media, New Social Science network on topics like participants, identity, research sites, informed consent, data, research guidance, and methodology; it then reviews guidelines from professional associations, businesses, and government agencies to provide guidance on these issues, noting gaps in knowledge that require further discussion.
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CONTENTS
Ethics: a Persistent Thread of NSMNSS Discussion .................................................................... 1
NSMNSS Background .................................................................................................................. 2
Data and Methods Used to Develop This Report....................................................................... 3
Social Media and Ethical Research: Questions and Answers ..................................................... 4
Participants ......................................................................................................................... 6
Identity................................................................................................................................ 8
Research Site..................................................................................................................... 11
Informed Consent ............................................................................................................. 16
The Data............................................................................................................................ 20
Research Guidance ........................................................................................................... 22
Methodology and Methods.............................................................................................. 24
Outstanding Questions and Next Steps.................................................................................... 24
Questions for discussion........................................................................................................... 27
Social Media and Ethical Research: Guidelines, Codes and Resources.................................... 29
Professional Associations and Societies’ Guidelines ................................................................ 29
Business and Market Research Guidelines............................................................................... 29
Governmental Agencies’ Guidelines......................................................................................... 30
Books and Articles..................................................................................................................... 30
References ................................................................................................................................ 31