Press Release

1. Press Report
By
Kamlesh Joshi

2. Press report
Newspapers are rightly considered
to be the window to current world
and press reports in newspapers play a decisive
role in keeping us in touch with the current
world.
• Press reports add a touch of excitement,
adventure and suspense to a newspaper which
would otherwise appear boring and outdated

3. Categories of press report
• A news paper carries reports on almost
“anything and everything “
• Categories may be…..
-Education -Society
-Business -Entertainment
-Crime
-Politics
-Environment

4. • Educational:
• Openings / Inaugurations of institutes/
Colleges.
• Blood donation camps/ NSS- NCC Activities.
• Events at colleges.
• Sports meets.
• Seminars.
• Guests speeches.
• Strikes.
Types of events in the newspaper

5. • Commercial events of the business world.
• Chamber of commerce meet.
• Industrialists’ meet.
• Exhibitions.
• Inaugurations.
• Summits.
• Dharna / Strikes.
Types of events in the newspaper

6. Essentials of a press report
• Following factors are essential to make
report interesting.
1.The information must be news worthy.
2.Begin with eye catching headline.
3.First ten words of your release should be
effective.
4.Avoid heavy adjective and fancy language.
5.Always deal with the facts.

7. 6. An effective press release must give
sufficient contact information.
7. It must always tell Who, What,
Where, When and Why.
8. Be concise and grammatically correct.
9. A photograph may be attached to
the report
10.Make sure your press report does not
read like an advertisement.
Essentials of a press report

8. What?
Who?
Why?
Where?
When?

9. ? Who? Why? Where?
When?
What? Who? Why? Where? When?

10. What? Who? Why? Where? When?

11. Examples of
Press Report