What's a customer persona? How do you create one? Why & how will it help improve your marketing? Here's some answers & a one page template to make it easy.

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Client Persona Profile
Creating your own

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How to Create a Client Persona
? The objective of building a client persona is to understand your target
client. It’s much easier to market to someone when you understand them
& their environment.
Most people in similar roles have similar problems, but don’t base your
persona on just one individual. Try to speak to as many people as you can
and understand their commonalities.
It’s important to SPEAK to them. Don’t hypothesize in a closed room.
The best marketing is intensely personal because it connects so well with
the audience. Even when using automation, act as if you were helping a
real person.
This template does not have buying stages, objection handling or other
sales tools included. It is designed to help you focus on developing your
understanding of a particular type of client.
?
?

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Where
Answering these questions will give you clues as to
where you need to be marketing to reach your
client.
This is my demographic
(age, gender, family
profile, interests)
I’m a member of these
societies & clubs, read
these magazines, and my
go-to websites are…

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What
Understand their problems & help fix them. This is
what you need to do to make your clients life easier.
Their problems are your problems.
This is my job title, my
company & who I report to
These are the headaches,
problems & constraints that I face
on daily basis

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Why
This is why your customer is going to buy your
solution. This is NOT because of some feature, but
instead because of something you’ve done for them
– that makes them want to promote you internally.
This is the solution that I need &
how it’s going to help me
This is why I like speaking to
you instead of all the other
sales people that bug me

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How
Understand what they need in order to buy your
solution, then give it to them. Make it easy for them
to build their case, create justifications, and buy
from you.
This is my job title, my
company & who I report to
These are the people &
obstacles I need to work around
to buy your solution

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Who
That bottom left blue bubble is not WHO your client
is.
Your client can not be defined by their title. People
are three dimensional, all these bubbles put
together define who your client is.
This is my job title, my
company & who I report to

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This is my demographic
(age, gender, family
profile, interests)
This is my job title, my
company & who I report to
These are the headaches,
problems & constraints that I face
on daily basis
This is the solution that I need &
how it’s going to help me
This is why I like speaking to
you instead of all the other
sales people that bug me
Client PersonaI’m a member of these
societies & clubs, read
these magazines, and my
go-to websites are…
These are the people &
obstacles I need to work around
to buy your solution
Segment Name
Hint: This slide is the template

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Thank You
Thanks for reading. I hope you found this helpful.
If you did, please share!
You can find the complete blog article and an editable template here:
http://kameelvohra.com/what-is-a-customer-profile/