2. Healthcare in India
⢠Healthcare in India is in the dire need to face the issues at hand, revamping the
health system, addressing the prevention & awareness as well as eradication of
various communicable & non-communicable diseases
⢠India is one of the developing countries with high load of lifestyle. Communicable
& non-communicable diseases, with a high mortality rate. Yet it is the most
ignored & least invested sector in our budgeting systems, where India is under the
burden of various killer diseases and policies are age-old which needs
restructuring
⢠Public & private sector needs to come together and focus on creating better
policies & work on clinical research to make healthcare accessible to all strata of
the society
⢠There is a need to better channelize the implementation of these said policies,
bringing the new rules & regulations
⢠Working towards elimination on poor sanitary condition, clean water & food as it
will help bring down significant number of deadly diseases that take millions of
life each year
3. Need for Specialty Agency
for more target based approach
⢠When delivered in the right direction, with the right intent, and the right
approach, A message can change lives; even usher in revolutions
⢠Need to create communications that motivate people to make health sustaining
lifestyle changes
⢠uses culturally relevant communication strategies that employ traditional and
social media channels to convey key health messages to a range of
stakeholders that include the general public, doctors, patients and industry
⢠In today's age of all pervading media, the power of effective messaging can
have a multiplier effect, delivering far-reaching consequences
⢠Communication managers and public relations experts work overtime in every
field to deliver the right punch at the right time
⢠It is required that an agency should invest in creating a niche in a certain sector
and not seeing issues like Health as business and treating as a responsibility to
reach the right audiences & identify the right growth potentials and tools to
implement and reach better healthcare system which is accessible to everyone,
no matter what background they come from
4. The Gap
⢠When it comes to healthcare, a picture is formed where
there is scarcity of right strategy, knowledge, ideation and
implementation is far from reality because of poor or little
identification of right channels and message
⢠Lack of organizations working towards making healthcare
better in the country with improved PR practices to bring the
desired change in healthcare systems & prevention policies
⢠There is a need for a specially designed channel to deliver
the message of health and promote preventive healthcare
instead of secondary care which is a practice in our country
⢠The public health sector is suffering from ignorance towards
change, lack of effective implementation on prevention &
control of both communicable & non-communicable
diseases at national and grassroots level
5. What we did..
â˘Teamwork Communications Solutions is at the forefront of healthcare PR, maintaining pace
with the rapidly growing healthcare industry in the country
â˘Teamwork Health developed competency in tackling the public health paradigm that
characterizes this society, caused by a high incidence of lifestyle disorders such as heart
disease and diabetes among the middleclass, as well as communicable diseases such as TB
and leprosy among lower income groups
â˘Our conglomerate of zealous medical professionals, event managers, content developers,
brand managers and experts in the healthcare industry ensured that clients in healthcare get
a high standard of PR services, and our audience continue to receive vibrant messages
enriching their lives.
6. Health Campaigns Undertaken for Public/Patient education
Our pursuit for making difference with life changing communication reached
new heights in 2014-15
# Mega nationwide campaigns for patient education on
Cerebral Palsy
Cervical Cancer
Prostate Cancer
Ovarian Cancer
Healthy Bone Campaign
Care For Your Eyes Campaign
7. Health Campaigns Undertaken for Public/Patient education
# Life saving communication campaigns to highlight prevention and cure of
diseases
Say No To Self Medication
Breastfeeding awareness
Overactive Bladder
Good Samaritan campaign on Basic life support training
No Tobacco Day Campaign
Anti Drug-addiction Campaign
# Established corporate to start-ups in healthcare associated with Teamwork to
help their business connect with target audience effectively
Launch of Lybrate, Indiaâs first mobile-based healthcare platform.
i-life Discoveries, an US based company on Genetics and Genomics was launched its
Indian arm and a series of revolutionary products in association with Teamwork.
# Partner with one of Indiaâs premier healthcare forum India Health and
Wellness Summit as part of its core vision of making India a healthier place.
8. Some Figures
Major Clients in
Healthcare Sector
25+ Doctors Speak
through
Teamwork PR
500+
Health Communicators
Nationally
100+ Million People
Reached Out Every
Day
30 Stories Published
Every week
100+
Years Cumulative
Experience in
Digital, PR & Media
90+
