This document outlines the typical product life cycle stages of introduction, growth, maturity, and decline. It describes how sales, costs, profits, marketing objectives, product, price, distribution, and advertising strategies change at each stage. In the introduction stage, the goals are to create awareness and trial with a basic product through selective distribution and building awareness. In growth, the goals shift to maximizing market share by extending the product line and penetrating prices while building mass market awareness. In maturity, the focus is on maximizing profits while defending share through brand and model diversification, competitive pricing, and intensive distribution paired with stressing differences in advertising. Finally, in decline, the objectives turn to reducing costs and retaining loyal customers by selectively distributing

2. Time
Product
Develop-
ment
Introduction
Profits
Sales
Growth Maturity Decline
Losses/
Investments ($)
Sales and
Profits ($)

3. Sales
Costs
Profits
Marketing Objectives
Product
Price
Low sales
High cost per customer
Negative
Create product awareness
and trial
Offer a basic product
Use cost-plus
Distribution Build selective distribution
Advertising Build product awareness among early
adopters and dealers

4. Sales
Costs
Profits
Marketing Objectives
Product
Price
Rapidly rising sales
Average cost per customer
Rising profits
Maximize market share
Offer product extensions, service,
warranty
Price to penetrate market
Distribution Build intensive distribution
Advertising Build awareness and interest in the
mass market

5. Sales
Costs
Profits
Marketing Objectives
Product
Price
Peak sales
Low cost per customer
High profits
Maximize profit while defending
market share
Diversify brand and models
Price to match or best competitors
Distribution Build more intensive distribution
Advertising Stress brand differences and benefits

6. Sales
Costs
Profits
Marketing Objectives
Product
Price
Declining sales
Low cost per customer
Declining profits
Reduce expenditure and milk the brand
Phase out weak items
Cut price
Distribution Go selective: phase out unprofitable
outlets
Advertising Reduce to level needed to retain
hard-core loyal customers

7.  Introduction stage:-Induction Cooker, watch phone,
tablet Pcs, LED TV, 3D TV
 Growth stage:-smart phone, LCD TV,
 Maturity stage:-keypad phone, color TV, lPG gas
 Decline stage:-simple phone, Blank &white TV,
Cassette , floppy drive, type writer.