The document discusses the logos and histories of several brands, including Limca, Acer, Apple, Maaza, MTV, Puma, and Google. For Limca, the logo is used to identify the brand and convey its intended image. The Acer logo has undergone changes over 35 years, adopting smoother edges in 2004 and using green to symbolize growth. The iconic Apple logo was made more prominent under Jobs. The MTV logo was designed in a tiny studio by three designers and features an "M" shape. Puma's 62-year old logo still projects an aggressive image. Google's logo is based on the Catull typeface but is modified for holidays.
3. • This is a logo owned by The Coca-Cola Company for
Limca.
• The entire logo is used to convey the meaning intended
and avoid tarnishing or misrepresenting the intended
image.
• The image is used to identify the brand Limca, a subject
of public interest. The significance of the logo is to help
the reader identify the brand, assure the readers that they
have reached the right article containing critical
commentary about the brand, and illustrate the nature of
the brand in a way that words alone could not convey.
5. • Shape of Acer Logo
• The Acer logo is one of the most popular and instantly recognized
logos in the computer industry. It has undergone several changes in
its 35-year history.
• The current version of the Acer logo was introduced in April 2004.
The new corporate identity discarded the previous sharp and rough
edges in favor of a smoother and a more contemporary look and feel.
The Acer logotype also adopted a lighter shade of green, giving it a
younger and a more active and lively appearance.
• Colors of Acer Logo
• The use of green color in the Acer logo symbolizes growth,
freshness, uniqueness and environmental production of the company.
• Font of Acer Logo
• The Acer logo features a custom-made rounded typeface.
7. • TInkering with one of the most recognizable logos in the
world wasn’t done simply because Steve Jobs is always
looking to change things up. When Jobs returned to Apple
in 1997, the company was bleeding money, and Jobs and
Co. realized that the Apple logo could be leveraged to
their advantage. That meant experimenting with larger
logos to make it more prominent. If the shape of the
Apple logo was universally recognizable
9. • The image is placed in the infobox at the top of the article
discussing Maaza, a subject of public interest. The
significance of the logo is to help the reader identify the
organization, assure the readers that they have reached
the right article containing critical commentary about the
organization, and illustrate the organization's intended
branding message in a way that words alone could not
convey.
11. • Once upon a time, in a very tiny room in the back of a loft near the corner of Sixth Avenue and
Eighth Street in Greenwich Village was Manhattan Design. Although this design studio had a
very established-sounding name (you could just imagine seeing it listed in the Yellow Pages) it
was kind of a joke. They were just starting out and chose the name to fool potential clients into
thinking they had been around for a while. Crammed into this tiny room were three desks and
chairs, a stat machine, flat files, some telephones, art supplies and three young graphic designers;
Pat Gorman, Frank Olinsky and Patti Rogoff. They didn’t have much experience or money, but
they sure made up for it with spirit and creativity. This was BC – before computers – and
everything they designed was done with very simple tools: markers, ink, xerox copies, and
photostats. They weren’t famous and they didn’t know anyone famous, but somehow they
managed to earn a living.
• One day, Fred Seibert a friend of Frank’s from early childhood – when they used to hang out at
the school bus stop and look at comic books, etc. – called him about a project. Fred was working
for a big corporation, Warner Amex, who was planning a 24-hour music cable television station.
He said they didn’t know what they would be showing but they were going to have to fill 24
hours, 7 days a week with it. In those days there weren’t any rock videos as we have come to
know them, mostly short performance films. They were entering uncharted waters without a
compass.
• Fred said they needed a logo designed for the station. He said that some top established designers
had already been hired but he had squeezed some additional money out of the corporation to give
these young upstarts a shot. Pat, Frank and Patti began doing many sketches. Lots and lots of
them. Their earliest ideas featured notes and other obvious music symbols. These were quickly
dismissed. What happened next is a bit blurry but some specific details have survived.
• They made some sketches featuring the letters “M”, “T”, and “V”. Some of these sketches
included Mickey Mouse-like hands squeezing the notes. At some point an outline drawing of a
bold sans serif “M” appeared on a piece of paper. One of the three designers then drew
dimensional sides to the “M”. After that a variety of groupings of the letters “TV” were added.
Everything seemed too normal-looking. Frank suggested that the logo needed to be less corporate
somehow, de-faced or graffitied.
13. • Puma is a Germany-based multinational outfit that is famous for
manufacturing one of the most sophisticated sportswear and
athletic shoesin the world. The company’s soccer shoes are known for
their durability and ground-breaking designs. Puma is the proud sponsor
of more than 30 national soccer teams in five
different FIFA confederations. Furthermore, the sports giant has also
enjoyed endorsement of some famous soccer celebrities like Pelé, Diego
Maradona, Johan Cruyff, Enzo Francescoli and Lothar Matthäus. Puma’s
track suits and running shoes are simply one of the best in the world.
• To project its superior sports products, the company wanted a logo
designthat projected its aggressive image in the market. Puma’s first logo
was drawn in 1948. The 62-year-old Puma logo, with
minor amendments, still dominates the world stage while delivering a
roaring message to athletes around the globe to be courageous and
challenging.
15. • Google has had many logos since its renaming
from BackRub. The first logo was created by Sergey
Brin using Gimp, but the current official Google logo was
designed by Ruth Kedar, and is a wordmark based on the
Catull typeface, an old style serif typeface designed by
Gustav Jaeger for the Berthold Type Foundry in
1982.[1] The company also includes various modifications
or humorous features, such as cartoon modifications of
their logo for use on holidays, birthdays of famous
people, and major events, such as theOlympics
