Telenor's Launch Y14 vs. Globul's Rebranding Y06
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Comparing the results of 2 big image TV-campaigns of the second BUL T-COM
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Telenor's Launch Y14 vs. Globul's Rebranding Y06
- 1. Telenor’s Launch vs. Globul Rebranding Сравнение на основни ТВ-показатели ARGENT Media Agency 11 February 2015 Периоди: • “Най-доброто предстои”: 14.VI – 23.VII, 2006 • “Глобул става Telenor”: 15.X – 03.XI, 2014
- 2. Сравнение на основни ТВ-показатели 11 February 2015 2 557 2 344 3 120 1 095 0 500 1 000 1 500 2 000 2 500 3 000 3 500 Globul Rebranding Globul-Telenor Постигнати нива на TRPs и TRPs 30 TRPs TRPs 30 *Целева аудитория: всички 15-69; Източник: GARB Кампания Брой Секунди TVC AVG duration Брутен бюджет (лв) TRPs* Брутно CPP* (лв) TRP 30* Брутно CPP 30* (лв) OTS* Reach *(%) EF 3+ *(%) EF 4+ *(%) Globul Rebranding 871 30 801 35 1 686 228 2 557 659 3 120 541 29 89.1 83.1 80.2 Globul става Telenor 3 220 30 604 10 698 499 2 344 298 1 095 638 27 87.9 75.1 71.0
- 3. TВ Микс – SOV по канали (TRPs и w. TRPs) 11 February 2015 BNT 1 12% Kino Nova 1% Nova 20% bTV 65% bTV COMEDY 2% Globul Rebranding (SOV/TRPs, 2006) BNT 1 13% Kino Nova 1% Nova 20% bTV 65% bTV COMEDY 1% Globul Rebranding (SOV/w. TRPs, 2006) Nova 62% Other NC 2% TV 7 13% F Life 1% Diema 6% F Crime 1% BNT 1 5% Kino Nova 4% DF 1% News 7 3% Discovery 2% Globul - Telenor (SOV/TRPs, 2014) Nova 67% Other NC 2% TV 7 8% F Life 1% Diema 6% F Crime 2% BNT 1 5% Kino Nova 4% DF 2% NEWS 7 2% Discovery 1% Globul - Telenor (SOV/w. TRPs, 2014) Целева аудитория: всички 15-69; Източник: GARB
- 4. PT : Оff-PT Share на TRPs 11 February 2015 58% 63% 42% 46% 0% 50% 100% Globul Rebranding Globul - Telenor PT : Off PT – дял на TRPs PT Off PT 58% 61% 42% 39% 0% 50% 100% Globul Rebranding Globul - Telenor PT : Off-PT – дял на w. TRPs PT Off PT Целева аудитория: всички 15-69; Източник: GARB
- 5. Преференциално позициониране 11 February 2015 Целева аудитория: всички 15-69; Източник: GARB TRPs, постигнати от преференциално позиционирани клипове Globul Rebranding Total TRPs TRPs - Single, FiB, LiB TVCs TRPs - SiB & BL TVC Total TRPs - PP TVC Share of TRPs - PP TVC by Channel Share of TRPs - PP TVC by TV group BNT 1 310 86 43 129 42% 42% Nova 511 199 99 299 58% Kino Nova 24 15 8 24 99% bTV 1672 643 678 1320 79% bTV COMEDY 40 33 7 40 99% TOTAL 2 557 976 835 1 811 71% 71% 60% 79% Globul става Telenor Total TRPs TRPs - Zero position, Single, FiB, LiB TVCs TRPs - SiB & BL TVC Total TRPs - PP TVC Share of TRPs - PP TVC by Channel Share of TRPs - PP TVC by TV group BNT 1 59 55 4 59 100% 100% NEWS 7 21 21 0 21 51% TV 7 90 90 0 90 25% AXN 4 2 2 4 46% Nova 732 612 101 713 55% Diema 65 41 21 63 26% Kino Nova 42 30 7 37 53% Fox Crime 19 16 3 18 56% Fox Life 17 12 4 16 71% DF 18 12 5 17 61% Nat Geo 6 5 1 6 71% Discovery 13 11 2 13 71% TLC 4 3 0 4 71% FOX 5 4 1 4 78% TOTAL 1 095 914 151 1 065 97% 100% 97%
- 6. Контакт с нас 11 February 2015 Медиа агенция АРГЕНТ 1404, София Бул. България 81-A Ет. 5 +359 2 942 6060 office@argent-bg.com