Digital advertising trends in Bulgaria - Market trends

1. Digital advertising
in Bulgaria
Market trends

2. Digital market size and growth
Trends
How to accelerate digital ad spend

3. 2014 vs 2013
49.8 vs 42.1
18% increase
Europe: 11%

4. 2014 Net online ad spend Bulgaria: 49.8 mln BGN

5. Trends

8. 2015 IAB Europe H1 results
+9.7%

10. Trends summary
● Video and mobile drive growth of display
● Display without video and mobile is in decline
(in Europe -6.1%)
● International players dominate the market

12. How to accelerate
growth in Bulgaria

13. Growth drivers
● New advertisers entering the digital market
● Abundancy of information
● Measuring results

14. Digital advertising
in Bulgaria
Thank you,
Hristo Hristov,
IAB Chairman, Bulgaria
m: hh@netinfo.bg
t: itzo_itzov
Market trends