KTH Innovation Competition

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Kali Adams

Technologie Business News & Politik

How many of you enjoy
looking at yourselves half-naked
in a public mirror?

Mérage is a digital
mirror that allows you to try
on clothes without getting
undressed.

CUSTOMER FRIENDLY
STORE EFFICIENT and
EASY TO INTEGRATE

CUSTOMER FRIENDLY
+ You don’t have to undress to try on clothes.
+ You can try stuff on in front of your friends
and still be private.
+ You don’t have to leave the dressing room
to get another size.

STORE EFFICIENT
+ Free the staff.
Let staff focus on sales instead
of dressing room cleanup.
+ Keep clothes safe from damage and thieving.

EASY TO INTEGRATE
+ No need to rebuild stores,
since you use ordinary mirrors
+ Your customers could have your
whole store in there living room.

1. Person in wareable
tech with Mérage system.
E.g. Google glass
2. Ordinary mirror
2
1

“The global online retail
industry is expected to reach
almost $830 billion in 2015”
MarketLine.com

“Wareable tech is forecasted
to increase to a $12 billion
industry by 2018”
Business Insider, UK

REVENUE STREAM
Mérage subscription
Customer reactions feedback
Tailored advertising

COMPETITION
Other technologies e.g. Kinect
Augmented retail businesses, e.g. Holition
Virtual sizing e.g.Virtusize

WHAT MAKES
US DIFFERENT?
Software not hardware. E.g. Kinect.
Everyone has a mirror.
Keeps shopping private.
Combining inspiration with
more accurate sizing.

SUMMARY
Today
Mérage is your digital mirror that improves the
customer retail experience and boosts revenue.
Tomorrow
Mérage is an ecosystem bringing stores to
your livingroom and connecting your everyday
lifestyle to shopping.

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KTH Innovation Competition

1. M É R A G E Your digital mirror

2. How many of you enjoy looking at yourselves half-naked in a public mirror?

3. Mérage is a digital mirror that allows you to try on clothes without getting undressed.

4. CUSTOMER FRIENDLY STORE EFFICIENT and EASY TO INTEGRATE

5. CUSTOMER FRIENDLY + You don’t have to undress to try on clothes. + You can try stuff on in front of your friends and still be private. + You don’t have to leave the dressing room to get another size.

6. STORE EFFICIENT + Free the staff. Let staff focus on sales instead of dressing room cleanup. + Keep clothes safe from damage and thieving.

7. EASY TO INTEGRATE + No need to rebuild stores, since you use ordinary mirrors + Your customers could have your whole store in there living room.

8. HOW DOES IT WORK?

9. 1. Person in wareable tech with Mérage system. E.g. Google glass 2. Ordinary mirror 2 1

10. POTENTIAL

11. “The global online retail industry is expected to reach almost $830 billion in 2015” MarketLine.com

12. “Wareable tech is forecasted to increase to a $12 billion industry by 2018” Business Insider, UK

13. BEAUTYRETAIL HEALTH

14. REVENUE STREAM Mérage subscription Customer reactions feedback Tailored advertising

15. COMPETITION Other technologies e.g. Kinect Augmented retail businesses, e.g. Holition Virtual sizing e.g.Virtusize

16. WHAT MAKES US DIFFERENT? Software not hardware. E.g. Kinect. Everyone has a mirror. Keeps shopping private. Combining inspiration with more accurate sizing.

17. SUMMARY Today Mérage is your digital mirror that improves the customer retail experience and boosts revenue. Tomorrow Mérage is an ecosystem bringing stores to your livingroom and connecting your everyday lifestyle to shopping.

18. THANK YOU !

KTH Innovation Competition

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KTH Innovation Competition