1. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built

2. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built

3. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built

4. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built

5. THE TOWN THAT CACAO BUILT
he Business DE SAN ISIDRO
CHOKOLATE Model The Chokolate de San Isidro Story
The Town that Cacao Built
Client
Relations/ Market / Client LGU, National Govt
Sustainable Participation And Business Support Org.
Parternships
Client Requirements
Corporate Industry / Business
Standards Compliance
Citizenship Supply Capability Development Programs
Farmers Coops.
Investors
External Town
Investors CORPORATE
Investors /
(Marketers and IDENTITY
Capital Providers) Entrepreneurs
Home-based
Cacao Processor
Chokolate de San Isidro, Inc.

6. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built
MINDANAO: Leading the Philippines 2020 Cocoa Challenge
Gil Yarra, M.D.
Chairman, Chokolate de San Isidro, Inc.

7. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built
Perspectives from
The Town that Cacao Built...
• What are the challenges for local
stakeholders?
• How do we position Philippine Cacao in
the world market?
• What is the role of Mindanao in driving
growth in the industry?
• What institutional mechanisms are
required?

8. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built

9. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built
CHALLENGES ...
• Quality and Productivity •SME Investments
• Adherence to International •Technology Transfer
Standards •Product Development
• Research and •Research and Development
Development
STRENGTHENING OF SMEs /
PUBLIC-PRIVATE PRIVATE SECTOR
PARTNERSHIP
•Market Access
Corporate
•Pricing
Citizenship
•Branding
PRIVATE SECTOR
PUBLIC-PRIVATE
PARTICIPATION
PARTNERSHIP

10. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built
POSITIONING ...
• Development of Philippine
Cacao Brand
• “Quality above all”
• Environmental and Social
Responsibility

11. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built
THE ROLE OF MINDANAO ...
• Promote national industry
development
• Development of new products
• Strengthen presence in the local
market
• Agri-tourism
• Contribute to the Mindanao Peace
Agenda

12. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built
INSITUTIONAL MECHANISM...
Client
Relations/ Market / Client LGU, National Govt
Sustainable Participation And Business Support Org.
Parternships
Client Requirements
Corporate Industry / Business
Standards Compliance
Citizenship Supply Capability Development Programs
Farmers &
Cooperatives
Allied THE BRAND
Industries
SMEs
CACAO INDUSTRY
DEVELOPMENT ASSOCIATION

13. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built

14. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built
ULTIMATE GOAL Poverty Reduction
Increased Cacao Farmer’s Incomes
IMPACT Increase Productivity
Good Agricultural Practices
Value-added Products
Quality Assurance
Farmer Cooperatives Strengthened
DELIVERABLES KEY RESULT AREAS
Expansion of Production Area s
Human Resource Development
Organizational Strengthening
Market and Product Development
Financing

15. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built

16. CHOKOLATE DE SAN ISIDRO
The Town that Cacao Built

17. THANK YOU!