Our Head of Creative, Sarah Fleming gave this talk at brightonsSEO Summer 2021. Sarah ran through an experiment we conducted here at Kaizen on nofollow links.
4. But two-thirds of us agree
nofollow links have value
DO YOU REPORT ON NOFOLLOW LINKS?
NO.
OF
RESPONDENTS
CREDIT: AIRA LINK BUILDING REPORT
2021
66%
34%
8. Some of these nofollow links come
from top tier publications
9. On March 1st 2020,
Google began to
treat nofollow links
as a "hint" when
crawling sites.
10. A timeline of Googleâs nofollow link
2005
Nofollow links
introduced to
reduce comment
spam
September 2019
Google announce
nofollow links will be
seen as a "hint" as well
as changes to UGC &
Sponsored links
March 2020
Nofollow links
now considered
as a hint when
crawling or
indexing
v
11. So one year ago, I
set up 2 identical
sites to prove the
true value of
nofollow links...
27. Same target keywords
Red
Christmas
Santa Hats
For Bunny
Rabbits
Christmas
Wreath
Collars For
Dogs
Red
Christmas
Hats For
Guinea Pigs
Green
Knitted
Christmas
Cat Collars
Red
Christmas
Reindeer
Hats For
Large Dogs
Christmas
Antlers and
Bell Collars
For Dogs
28. Bought links to both sites on Fiverr
Sponsored by @PeteCampbell
32. The nofollow site has outranked the
follow siteâs visibility score consistently
Nofollow site
Follow site
Data taken from AWR Cloud
Links were
purchased &
built
December
starts
Nofollow site
outranking
33. The nofollow site has MORE page 1
keywords than the follow site
(Nofollow site) (Follow site)