How Marketers Can Work With Code

@petecampbell
pete@kaizensearch.co.uk
How To Work With
Code In Digital
Marketing

@petecampbell
60% OF DESIRED SKILLS ON LINKEDIN ARE CODING

@petecampbell
SOFTWARE DEVELOPMENT IS THE
FASTEST GROWING UK INDUSTRY

@petecampbell
AND DIGITAL CAREERS ARE SEEING DOUBLE
THE GROWTH OF OTHER INDUSTRIES

@petecampbell
AND THOSE WHO CODE CAN ENJOY AN
AVERAGE SALARY OF £50,000 IN LONDON

@petecampbell
WHY EVERYONE IN DIGITAL SHOULD LEARN TO CODE
GAIN SKILLS THAT MAKE YOU AWESOME
LEARN HOW TO SOLVE COMPLEX PROBLEMS
IMPROVES YOUR CAREER PROSPECTS
UNDERSTAND HOW WEBSITES WORK

@petecampbell
What Most School’s Don’t Teach
https://www.youtube.com/watch?v=nKIu9yen5nc

@petecampbell
IF YOU WORK IN THE FOLLOWING JOBS
JOURNALISM & PUBLISHING
IT & ECOMMERCE
MARKETING & COMMUNICATIONS

@petecampbell
AT SOME POINT YOU’LL BE ASKED TO..
SETUP OR USE TRACKING SOFTWARE
REQUEST AN EDIT TO A WEBPAGE
SHARE CONTENT FROM ANOTHER WEBSITE
PUBLISH OR EDIT A BLOG POST

@petecampbell
TODAY YOU WILL LEARN THE FOLLOWING
BASIC HTML & CSS FOR STYLING BLOGS
HOW TO USE EMBED CODES IN BLOG POSTS
HOW TO VIEW & EDIT SOURCE CODE
HOW A WEBPAGE WORKS
WORKING WITH TRACKING TAGS

@petecampbell
PETE CAMPBELL
/ KAIZEN
• Founder / Managing Director
• Kaizen is an award-winning
Content Marketing & Technical SEO Agency
• 8+ Years in Agency & In-House Roles
• Built First Website at 11
• Ran several high-traffic video gaming sites
• Proud owner of a Game Boy Colour

@petecampbell
WARNING – CODE INCOMING

@petecampbell
Get in Touch:
@petecampbell
https://www.kaizensearch.co.uk/
DOWNLOAD THESE SLIDES
KAIZENSEARCH.CO.UK/CODE-WORKSHOP
Don’t Panic!

@petecampbell
HOW A WEBPAGE WORKS

@petecampbell
MOST WEBSITES TYPICALLY FEATURE THESE
3 CODING LANGUAGES
HTML 5 CSS 3 JAVASCRIPT

@petecampbell
MOST WEBSITES TYPICALLY FEATURE THESE
3 CODING LANGUAGES
STRUCTURE LAYOUT &
PRESENTATION
LOGIC & DATA

@petecampbell
HTML

@petecampbell
BASIC HTML DOCUMENT STRUCTURE
<html>
<head>
<title>Webpage Title</title>
</head>
<body>
<h1>Hello World!</h1>
<p>This is the Content</p>
</body>
</html>
All tags start with < and >
All tags end with </ and >

@petecampbell
<html>
<head>
</head>
<body>
</body>
</html>
<html> tag indicates that this
document is a webpage

@petecampbell
<html>
<head>
</head>
<body>
</body>
</html>
<head> tags are used to reference
info and link to files:
• Page Title & Description
• CSS & JavaScript
• Tracking Tags e.g. Google
Analytics

@petecampbell
<html>
<head>
</head>
<body>
</body>
</html>
<body> tags contain the content of
the webpage
<h1> is a typical content tag for
styling text as Heading

@petecampbell
<html>
<head>
</head>
<body>
</body>
</html>
<p> is a typical content tag for
styling text as a Paragraph

@petecampbell
LET’S WRITE A WEBPAGE IN JS-FIDDLE
https://jsfiddle.net/

@petecampbell
WRITE THIS CODE IN JS FIDDLE
<html>
<head>
<title>My First Webpage by [Your Name Here]</title>
</head>
<body>
<h1>What Is Your Favourite Food?</h1>
<p>My Favourite Food Is [Food Name]</p>
</body>
</html>
http://pastebin.com/9bHFzbPG

@petecampbell
NOW HIT THE RUN BUTTON
Click Me!
Just Ignore These

@petecampbell

@petecampbell
USEFUL HTML5 CHEATSHEET
http://websitesetup.org/html5-cheat-sheet/

@petecampbell
CSS

@petecampbell
BASIC CSS DOCUMENT STRUCTURE
h1 {
font-family: Arial;
font-size: 18px;
color: #000000;
}
#id {
width: 640px;
height: 320px;
background-color: #000000;
}
.class {
color: #ffffff;
text-decoration: underline;
}
All CSS declarations start with {
And they end with }

@petecampbell
h1 {
font-family: Arial;
font-size: 18px;
color: #000000;
}
#id {
width: 640px;
height: 320px;
}
.class {
color: #ffffff;
}
You can use CSS to style every
<html> element the same, like
heading 1 tags
ID elements are for unique parts of
a webpage, like for a single box
<div> on your page
CLASS elements can be used
when HTML tags repeat
themselves. Like paragraphs

@petecampbell
h1 {
font-family: Arial;
font-size: 18px;
color: #000000;
}
#id {
width: 640px;
height: 320px;
}
.class {
color: #ffffff;
}
Font name
Font size & colour
Box / <div> width,
height & color

@petecampbell
h1 {
font-family: Arial;
font-size: 28px;
color: #ffd90f;
}
LET’S GO BACK TO JS FIDDLE
Add this code in the
CSS Panel
http://pastebin.com/9bHFzbPG

@petecampbell
DOES IT LOOK FAMILIAR?

@petecampbell
<html>
<head>
<link rel="stylesheet" type="text/css" href="mystyle.css">
</head>
<body>
<div id="id">
<p class="class">This is the Content</p>
</div>
</body>
</html>
A WEBPAGE WITH CSS DOCUMENT REFERENCES
CSS ID Tag
CSS CLASS Tag
http://pastebin.com/2ZseNnZp

@petecampbell
h1 {
font-family: Arial;
font-size: 18px;
color: #fff;
}
#id {
width: 300px;
height: 320px;
}
.class {
color: #ffffff;
}
AND THEN USE THIS CSS CODE
http://pastebin.com/bYD0zZgy

@petecampbell
AND IT’LL END UP LOOKING LIKE THIS

@petecampbell
USEFUL CSS3 CHEATSHEET
http://www.cssauthor.com/html-and-css-cheat-sheets/

@petecampbell
BRACKETS IS AN AWESOME FREE HTML
EDITOR
http://brackets.io/

@petecampbell
STYLING BLOGS

@petecampbell
LOGIN TO THIS WORDPRESS DEMO
http://bit.ly/1YtDR9P
admin
pass

@petecampbell
CLICK ADD A NEW BLOG POST AND ‘TEXT’
(1)
(2)
(3)

@petecampbell
<p>
This is a paragraph with
<strong>bold text</strong>
</p>
<p style="color: #ff0000; font-size: 24px">
This is a paragraph with
<em>italic text</em>
</p>
<p>
This is a paragraph with a
<a href="http://facebook.com/">link</a> and
stuff
</p>
LET’S WRITE THIS BLOG POST IN HTML & CSS
<strong> tag makes text
bold
<em> tag makes text
italic
<a href=“”> tag is a link to
another webpage
Let’s add
inline CSS
http://pastebin.com/0csxuDvY

@petecampbell
NOW GO AND CLICK VISUAL

@petecampbell
HOW TO USE EMBED CODES

@petecampbell
HOW TO ADD A YOUTUBE VIDEO TO A BLOG POST

@petecampbell
Click Share
Right Click > Copy
http://bit.ly/1qE2i9B

@petecampbell
GO BACK TO WORDPRESS & CLICK TEXT
Now Paste the EMBED Code Here

@petecampbell
FINALLY, CLICK PREVIEW TO SEE IT LIVE

@petecampbell
OTHER EMBED CODES

@petecampbell
HOW TO GET A TWITTER EMBED CODE
Click Here & Grab EMBED
Load up a Twitter page and
click on any Tweet

@petecampbell
HOW TO GET A FACEBOOK EMBED CODE
https://developers.facebook.com/docs/plugi
ns/embedded-posts/
Copy Status URL &
Paste it Here

@petecampbell
HOW TO VIEW A WEBPAGES SOURCE CODE

@petecampbell
OPEN UP ANY BLOG YOU REGULARLY VISIT
Right Click on Heading
and Click
‘View Page Source’

@petecampbell
DOES THE CODE LOOK FAMILIAR?

@petecampbell
NOW LET’S EDIT THE CODE. GO BACK
Right Click on Heading
and Click
‘Inspect’

@petecampbell
FIND THE HEADING TEXT
Right Click. Then Press
‘Edit Text’

@petecampbell
WRITE ANYTHING YOU LIKE! *
*Only Changes on
Your Local Device

@petecampbell

@petecampbell
TYPICAL TRACKING CODES YOU MIGHT ENCOUNTER
‘RETARGETING’ PIXELS FROM FB & TWITTER
A/B TESTING / CRO TOOL PIXELS
GOOGLE ANALYTICS OR TAG MANAGER

@petecampbell
INSTALLING GOOGLE ANALYTICS TRACKING
Right Click & Copy
Home > Admin > Property > Tracking Info

@petecampbell
<html>
<head>
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r
;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new
Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.pa
rentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-
analytics.com/analytics.js','ga');
ga('create', 'UA-52715485-1', 'auto');
ga('send', 'pageview');
</script>
</head>
<body>
</body>
</html>
ADD THE CODE TO THE <HEAD> TAG
Paste & You’re Done!

@petecampbell
FURTHER LEARNING

@petecampbell
TRY OUT CODEACADEMY – IT’S COMPLETELY FREE!
https://www.codecademy.com/

@petecampbell
W3 SCHOOLS IS ALSO FULL OF USEFUL TUTORIALS
http://www.w3schools.com/

@petecampbell
GENERAL ASSEMBLY OFFERS PAID COURSES IN
LONDON
https://generalassemb.ly/

@petecampbell
TODAY YOU’VE BEEN SHOWN
BASIC HTML & CSS FOR STYLING BLOGS
HOW TO USE EMBED CODES IN BLOG POSTS
HOW TO VIEW & EDIT SOURCE CODE
HOW A WEBPAGE WORKS

@petecampbell
Get in Touch:
@petecampbell
https://www.kaizensearch.co.uk/
DOWNLOAD THESE SLIDES
KAIZENSEARCH.CO.UK/CODE-WORKSHOP
Thank You!

How Marketers Can Work With Code

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