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Slide Show
1. Kaitlyn Shire Professor Klinkowstein
Selected Business Article:
What the sleep doctors wonât tell you
http://www.bbc.com/capital/story/20140902-how-to-pull-an-all-nighter
20. Ethnographic Reading Summary
IDEO TSA Project
⢠IDEO had to make airport check
points a calmer environment for
passengers to make potential
threats stand out.
21. Ethnographic Reading Summary
IDEO TSA Project
⢠A training system was designed
for TSOâs to emphasize the study
of human behaviors
23. Ethnographic Reading Summary
Ethnographic Research- Who are
the users?
⢠Ethnographic research is
essential to the design research
process.
24. Ethnographic Reading Summary
Ethnographic Research- Who are
the users?
⢠IDEO observed and interviewed
passengers at TSA to have a better
understanding of the culture.
25. Ethnographic Reading Summary
Ethnographic Research- Who are
the users?
⢠The findings led IDEO to change
the physical layout of the airport
and lobby.
26. Ethnographic Reading Summary
Going Deeper, Seeing Further
⢠Ethnographic researchers need to
look for less obvious ways to
inform our thinking.
27. Ethnographic Reading Summary
Going Deeper, Seeing Further
⢠By listening to people interact,
watch their behavior, and study
their culture we see the world the
way they do.
28. Ethnographic Reading Summary
Going Deeper, Seeing Further
⢠Ethnographic research must keep
evolving as we do, because as
people change, so do their
needs.