2. JASON ACIDRE
• Pro gamer (02 – 08)
• Freelance research writer and editor
• Marketing consultant for and
• Was featured on several key media in the
industry – Searchengineland, SEW, Mediapost,
Ontolo, KISSmetrics, AllBusiness, etc…
• Founder & CEO of
KAISERTHESAGE
3. VIRAL MARKETING – A tool that has the ability to
disseminate appealing messages in a short period of time.
Known to be the most effective creativity and marketing
technique to mankind.
KAISERTHESAGE
7. Types of Viral Content:
Traditional Unconventional
Controversial Infographics
Entertaining Kinetic text typography
Extensive and educational Ego baiting
Incentivized Video
First of its kind Crowdsourcing
Attack Curation
Tools Widget
KAISERTHESAGE
8. In essence, for a Viral campaign strategy to be
efficient, it has to be:
Useful and of high quality
KAISERTHESAGE
9. INGREDIENTS • Remarkable CONTENT with a
powerful message
• RELATIONSHIPS to amplify
content visibility
• TOOLS to accelerate processes
and to measure results
KAISERTHESAGE
10. LINK BAITING TODAY:
Content + Social + Links + Scalability
EVERGREEN
Constant Natural Link Acquisitions
KAISERTHESAGE
13. • That acts as a Link Magnet
• Enables you to Rank for competitive keywords
• Consistent Traffic generator
• Sends out massive Brand signals
• Produces highly fascinated Leads
• Improves your site’s Domain authority.
KAISERTHESAGE
14. And this will eventually stand as the
best content in a particular sector of
your industry
KAISERTHESAGE
15. How the F should we
do that sh*t?
KAISERTHESAGE
20. Elements of a powerful Link Bait
Concept Durability Headline Body
Unexpected
Visuals Contact list Sociability
Hook
Internal link Call to
Measurability
funnel action
KAISERTHESAGE
22. Content Strategy Development
• Extensive Research about the chosen topic
• Complete all the necessary details/information that
your projected content will need in order for it to be
Comprehensive and Competitive.
• Build an initial Outline for the content, which should
include its possible title, format, information
architecture, unexpected hook, design and landing
page(s) it will support.
• Determine the content’s Purpose and its targeted
Audience (ex. links, social, leads or branding).
KAISERTHESAGE
23. Keyword Research
- Content that has immense potential of
going VIRAL and becoming socially popular
can certainly rank for its targeted keywords
effortlessly.
- Use the Google Keyword Tool to identify
good keywords to target for your content.
- Position your keyword(s) on the page’s
important areas, such as its page title, post
title/headline, body and URL.
KAISERTHESAGE
25. Examine your competitors’ similar content via
Google search (using your target keywords)
KAISERTHESAGE
26. • Extract important data from each ranking
page
• Include those information in your outline to
Ensure that you’ll be providing the most
extensive content related to the subject
• Identify each page’s weaknesses and use them
to your advantage to Outrank them on search
results.
KAISERTHESAGE
27. MERGE your ideas from your initial research
and from your competitive research:
“Top 1,000 Porn Stars of all time”
KAISERTHESAGE
28. Build a Contact List before creating
the actual content
KAISERTHESAGE
29. • Identify people, blogs and organizations in your
industry that might be interested to share your
content.
• From sites that have linked to your competitors’
similar content – use Opensiteexplorer.org – as
these sites have history of linking to the same
type of content.
• Active Twitter users and known Linkers
(bloggers/curators) in your industry.
KAISERTHESAGE
30. List them all in an excel
sheet with
their contact details.
KAISERTHESAGE
31. Segment the list depending on the
purpose of contact
• Social Media
• Link requests
• Content distribution
KAISERTHESAGE
33. Use Tools.Citationlabs.com to scrape
outbound links and contact information from
the list pages retrieved from your search.
KAISERTHESAGE
34. Get hundreds of Link Prospects in
just a few minutes:
KAISERTHESAGE
35. Execution
- create the content in accordance to the
strategy you have formulated.
KAISERTHESAGE
36. Content Value Assessment
• Gauge the importance, value and marketability
of the finish product – its ability to draw
actions from its target audience.
• Determine the rarity of the information it
contains – to measure if the content is
linkworthy.
• Feasibility as a value proposition when
requesting for links and social shares.
KAISERTHESAGE
37. Editorial Analysis
• Proofread and edit.
• Test the strength of the content’s CALL TO
ACTION to maximize the traffic it will
constantly receive.
KAISERTHESAGE
41. • Leverage social sharing through Call to Action
• Make Social Buttons very visible
• Engage industry influencers by Linking Out to
them from the content
• Use Reach Multiplier sites like Triberr or
Cloudflood.
KAISERTHESAGE
42. Then a segment of your contact list comes into
play.
KAISERTHESAGE
43. Ask if they’ll be interested to share your
content to their followers.
KAISERTHESAGE
50. Participate on relevant discussions and
cite your content as the resource for
your contributions
• High-traffic Forums
• Q&A sites
• Blog discussions
KAISERTHESAGE
51. • Use Google search to seek for industry-
related questions that your content can
answer.
• Use Google Alerts to track topically relevant
discussions.
KAISERTHESAGE
70. Stumbleupon Ads
8 Million cerebral users, and still counting.
With probably hundreds of thousands that are
really interested about your industry.
KAISERTHESAGE
77. • Amount of acquired natural links.
• Keywords sending traffic to the page.
• Positive vs. negative reactions about the content.
• Number of social shares – tweet, likes, fb shares, stumbleupon
views, +1.
• Topreferring sites to the content.
• CTR of call to action (measurable through in-page analytics).
• Industry Influencers who shared your content – Topsy.com
KAISERTHESAGE