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Social Marketing Mechanics Intro

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Kathryn Gorges Marketing
Kathryn Gorges Marketing

Overview of the tactics for implementing a social media strategy across multiple networking platforms including: LinkedIn, Facebook, Twitter, Blogs, Email, YouTube, Flickr, Digg, and Delicious.

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Social Marketing How? Why? What? Where? Me???
Social Marketing ,[object Object]
Connection
Contribution
Conversation
CollaborationCustomer Loyalty 10/17/09 Kathryn Gorges 2 Santa Cruz Marketing Bootcamp
Social Media Marketing Mechanics Website Blog Email LinkedIn Facebook YouTube Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 10/17/09 Kathryn Gorges 3 Santa Cruz Marketing Bootcamp
Case Study: Best Western Website Blog LinkedIn Facebook Twitter YouTube Mobile Desktop Widget 10/17/09 Kathryn Gorges Target Market: Travelers, families, business, middle-income, inexpensive vacations, seniors/retirees The World’s Largest Hotel Chain® 4 Santa Cruz Marketing Bootcamp
Standard WebsiteObjective: Close the dealConversionLanding PagesUser InterfaceAnalyticsSEO 10/17/09 Kathryn Gorges 5 Santa Cruz Marketing Bootcamp
ContributionFunConnectionCommunityBlog 10/17/09 Kathryn Gorges 6 Santa Cruz Marketing Bootcamp
10/17/09 Kathryn Gorges LinkedInCorporateOverview 7 Santa Cruz Marketing Bootcamp
10/17/09 Kathryn Gorges Facebook PageMakes travel fun 8 Santa Cruz Marketing Bootcamp
YouTube Best Western TV: special interest episodes 10/17/09 Kathryn Gorges 9 Santa Cruz Marketing Bootcamp
Twitter: Fun, exotic, easy travel 10/17/09 Kathryn Gorges 10 Santa Cruz Marketing Bootcamp
10/17/09 Kathryn Gorges Desktop Widget 11 Santa Cruz Marketing Bootcamp
Social Media Marketing Mechanics Website ,[object Object],Email LinkedIn Facebook YouTube Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 10/17/09 Kathryn Gorges 12 Santa Cruz Marketing Bootcamp
CommunityConnectionBlog 10/17/09 Kathryn Gorges 13 Santa Cruz Marketing Bootcamp
Photo Blog 10/17/09 Kathryn Gorges 14 Santa Cruz Marketing Bootcamp
Personal Brand Blog 10/17/09 Kathryn Gorges 15 Santa Cruz Marketing Bootcamp
Main Web Presence Blog 10/17/09 Kathryn Gorges 16 Santa Cruz Marketing Bootcamp
WordpressContentMgmtRecipeFreeOpenMany add-in featuresLots of layouts — easily customizedWebsite platform 10/17/09 Kathryn Gorges 17 Santa Cruz Marketing Bootcamp
Social Media Marketing Mechanics Website Blog ,[object Object],LinkedIn Facebook YouTube Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 10/17/09 Kathryn Gorges 18 Santa Cruz Marketing Bootcamp
Constant ContactEmail Mktg CampaignsMetricsNot spamHTML formatRecipeFree trial 10/17/09 Kathryn Gorges 19 Santa Cruz Marketing Bootcamp
iContactEmail Mktg CampaignsMetricsNot spamHTML formatRecipeFree trial 10/17/09 Kathryn Gorges 20 Santa Cruz Marketing Bootcamp
Vertical ResponseEmail Mktg CampaignsMetricsNot spamHTML formatRecipeFree trial 10/17/09 Kathryn Gorges 21 Santa Cruz Marketing Bootcamp
Social Media Marketing Mechanics Website Blog Email ,[object Object],Facebook YouTube Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 10/17/09 Kathryn Gorges 22 Santa Cruz Marketing Bootcamp
LinkedInHomePageStatusMenuSuggestedContactsUpdates: Groups PeopleApp InfoSearch 10/17/09 Kathryn Gorges 23 Santa Cruz Marketing Bootcamp
LinkedInProfilePageEdit/ViewResume InfoShort DescSnapshot Impression 10/17/09 Kathryn Gorges 24 Santa Cruz Marketing Bootcamp
LinkedInGroupsPageOrderingDisplayingCreating 10/17/09 Kathryn Gorges 25 Santa Cruz Marketing Bootcamp
LinkedInApplications 10/17/09 Kathryn Gorges 26 Santa Cruz Marketing Bootcamp
LinkedInCompanyPage 10/17/09 Kathryn Gorges 27 Santa Cruz Marketing Bootcamp
LinkedInCompanyPage 10/17/09 Kathryn Gorges 28 Santa Cruz Marketing Bootcamp
Social Media Marketing Mechanics Website Blog Email LinkedIn ,[object Object],YouTube Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 10/17/09 Kathryn Gorges 29 Santa Cruz Marketing Bootcamp
FacebookSignupPagePersonalProfileBusiness Fan Page 10/17/09 Kathryn Gorges 30 Santa Cruz Marketing Bootcamp
Facebook Home Page: News feed/Highlights/Settings 10/17/09 Kathryn Gorges 31 Santa Cruz Marketing Bootcamp
Facebook Profile Page: Tabs/Boxes/Chat/Apps/Friends 10/17/09 Kathryn Gorges 32 Santa Cruz Marketing Bootcamp
Facebook Fan Page: Business/Personal Brand/News Feed 10/17/09 Kathryn Gorges 33 Santa Cruz Marketing Bootcamp
FacebookFan PageInsightsAdminsAppsSettings 10/17/09 Kathryn Gorges 34 Santa Cruz Marketing Bootcamp
FacebookFan PageWall 10/17/09 Kathryn Gorges 35 Santa Cruz Marketing Bootcamp
Facebook Fan Page Landing Tab FBML 10/17/09 Kathryn Gorges 36 Santa Cruz Marketing Bootcamp
Social Media Marketing Mechanics Website Blog Email LinkedIn Facebook ,[object Object],Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 10/17/09 Kathryn Gorges 37 Santa Cruz Marketing Bootcamp
YouTubeSignup BrandingEmbed/Share/Link EverywhereFree Storage10 minute limitMany formatsInstant Video 10/17/09 Kathryn Gorges 38 Santa Cruz Marketing Bootcamp
YouTube Home Page Subscriptions Recommendations Features 10/17/09 Kathryn Gorges 39 Santa Cruz Marketing Bootcamp
YouTubeChannelCustomizeBlogConnectDashboard 10/17/09 Kathryn Gorges 40 Santa Cruz Marketing Bootcamp
Social Media Marketing Mechanics Website Blog Email LinkedIn Facebook YouTube ,[object Object],Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 10/17/09 Kathryn Gorges 41 Santa Cruz Marketing Bootcamp
TwitterSignupPageBrandingSimpleMeaningful 10/17/09 Kathryn Gorges 42 Santa Cruz Marketing Bootcamp
Twitter Settings PageURLBio: SearchLocationName vs. UsernamePicture 10/17/09 Kathryn Gorges 43 Santa Cruz Marketing Bootcamp
TwitterProfilePageShows your own tweetsFollowersFollowing 10/17/09 Kathryn Gorges 44 Santa Cruz Marketing Bootcamp
TwitterHome PageTweets of who you are followingTrending TopicsSearchDirect MessagesMentionsFavoritesResponse 10/17/09 Kathryn Gorges 45 Santa Cruz Marketing Bootcamp
TweetDeckTwitter Desktop ManagerMultiple AccountsSearchesAuto Feed Update 10/17/09 Kathryn Gorges 46 Santa Cruz Marketing Bootcamp
Seesmic Twitter Desktop Mgr 10/17/09 Kathryn Gorges 47 Santa Cruz Marketing Bootcamp
Social Media Marketing Mechanics Website Blog Email LinkedIn Facebook YouTube Twitter ,[object Object],Delicious Digg Identify your target market, find out where they hang out, go there and engage! 10/17/09 Kathryn Gorges 48 Santa Cruz Marketing Bootcamp
FlickrSignupPagePhotoSharingFree 10/17/09 Kathryn Gorges 49 Santa Cruz Marketing Bootcamp
Flickr100MB/moVideoTag based sharingUpgrade 10/17/09 Kathryn Gorges 50 Santa Cruz Marketing Bootcamp
Social Media Marketing Mechanics Website Blog Email LinkedIn Facebook YouTube Twitter Flickr ,[object Object],Digg Identify your target market, find out where they hang out, go there and engage! 10/17/09 Kathryn Gorges 51 Santa Cruz Marketing Bootcamp
DeliciousBookmarkingAutoTweetOrganizerTag based 10/17/09 Kathryn Gorges 52 Santa Cruz Marketing Bootcamp

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