Suche senden
Hochladen
product and pricing strategies
•
Als PPT, PDF herunterladen
•
1 gefällt mir
•
500 views
WireThic, Electronic and Computing Program
Folgen
Melden
Teilen
Melden
Teilen
1 von 22
Jetzt herunterladen
Empfohlen
financial management
financial management
WireThic, Electronic and Computing Program
distribution strategies
distribution strategies
WireThic, Electronic and Computing Program
promotion strategies
promotion strategies
WireThic, Electronic and Computing Program
business investment
business investment
WireThic, Electronic and Computing Program
Robot line follower sederhana menggunakan transisto dan photo dioda
Robot line follower sederhana menggunakan transisto dan photo dioda
WireThic, Electronic and Computing Program
Makalah kti 7
Makalah kti 7
SETYA HADI
TEKS SEJARAH : PERISTIWA MENJELANG PROKLAMASI
TEKS SEJARAH : PERISTIWA MENJELANG PROKLAMASI
MagdaNae
Contoh makalah line follower analog sederhana
Contoh makalah line follower analog sederhana
Muhammad Kennedy Ginting
Empfohlen
financial management
financial management
WireThic, Electronic and Computing Program
distribution strategies
distribution strategies
WireThic, Electronic and Computing Program
promotion strategies
promotion strategies
WireThic, Electronic and Computing Program
business investment
business investment
WireThic, Electronic and Computing Program
Robot line follower sederhana menggunakan transisto dan photo dioda
Robot line follower sederhana menggunakan transisto dan photo dioda
WireThic, Electronic and Computing Program
Makalah kti 7
Makalah kti 7
SETYA HADI
TEKS SEJARAH : PERISTIWA MENJELANG PROKLAMASI
TEKS SEJARAH : PERISTIWA MENJELANG PROKLAMASI
MagdaNae
Contoh makalah line follower analog sederhana
Contoh makalah line follower analog sederhana
Muhammad Kennedy Ginting
13PBJeff - Product and Pricing Strategis.ppt
13PBJeff - Product and Pricing Strategis.ppt
susantotirtoprojo
Product Talks Meetup (17 Sep 2019) - How to Launch a Product by Kent Weathers
Product Talks Meetup (17 Sep 2019) - How to Launch a Product by Kent Weathers
Brainmates Pty Limited
Robert Sherry : Digital Media Sales Fundamentals 2-27-18
Robert Sherry : Digital Media Sales Fundamentals 2-27-18
Robert Sherry
New pdt development ppt
New pdt development ppt
Navya Jayakumar
Marketing Research for Advertising.pptx
Marketing Research for Advertising.pptx
ChrismarieAbesia
Nikhin marketting(titto sunny)
Nikhin marketting(titto sunny)
Traum Academy
Armstrong mai12 inppt_08
Armstrong mai12 inppt_08
Jamie Pleasant
Chp 9 nw product development and product life cycle strategies
Chp 9 nw product development and product life cycle strategies
Mohammed Razib
Proving Social Media ROI
Proving Social Media ROI
Social Media Today
How To Improve Your Product Testing Program
How To Improve Your Product Testing Program
The DRG (The Dieringer Research Group)
Marketing product
Marketing product
jacquieross
Product mix
Product mix
Alisha Adhikari
Product management and product life cycle
Product management and product life cycle
Dr. J. Jayapradha Varma
Bartlett overview incl ethnography
Bartlett overview incl ethnography
Ron Bartlett
2017 04 product camp how to be strategic
2017 04 product camp how to be strategic
Phil Burton
Npd & plc
Npd & plc
Siddharth Singh
Building a Successful Marketing and Sales Strategy by Steve Wood
Building a Successful Marketing and Sales Strategy by Steve Wood
AnitaBell
Customer Insight - Top Three How To's
Customer Insight - Top Three How To's
Jennifer Berkley Jackson
New product development startegies
New product development startegies
Ramil Jabbarov
marketing management
marketing management
k manjula
Jenis-jenis Motor Listrik
Jenis-jenis Motor Listrik
WireThic, Electronic and Computing Program
hiring, training, evaluating employee
hiring, training, evaluating employee
WireThic, Electronic and Computing Program
Weitere ähnliche Inhalte
Ähnlich wie product and pricing strategies
13PBJeff - Product and Pricing Strategis.ppt
13PBJeff - Product and Pricing Strategis.ppt
susantotirtoprojo
Product Talks Meetup (17 Sep 2019) - How to Launch a Product by Kent Weathers
Product Talks Meetup (17 Sep 2019) - How to Launch a Product by Kent Weathers
Brainmates Pty Limited
Robert Sherry : Digital Media Sales Fundamentals 2-27-18
Robert Sherry : Digital Media Sales Fundamentals 2-27-18
Robert Sherry
New pdt development ppt
New pdt development ppt
Navya Jayakumar
Marketing Research for Advertising.pptx
Marketing Research for Advertising.pptx
ChrismarieAbesia
Nikhin marketting(titto sunny)
Nikhin marketting(titto sunny)
Traum Academy
Armstrong mai12 inppt_08
Armstrong mai12 inppt_08
Jamie Pleasant
Chp 9 nw product development and product life cycle strategies
Chp 9 nw product development and product life cycle strategies
Mohammed Razib
Proving Social Media ROI
Proving Social Media ROI
Social Media Today
How To Improve Your Product Testing Program
How To Improve Your Product Testing Program
The DRG (The Dieringer Research Group)
Marketing product
Marketing product
jacquieross
Product mix
Product mix
Alisha Adhikari
Product management and product life cycle
Product management and product life cycle
Dr. J. Jayapradha Varma
Bartlett overview incl ethnography
Bartlett overview incl ethnography
Ron Bartlett
2017 04 product camp how to be strategic
2017 04 product camp how to be strategic
Phil Burton
Npd & plc
Npd & plc
Siddharth Singh
Building a Successful Marketing and Sales Strategy by Steve Wood
Building a Successful Marketing and Sales Strategy by Steve Wood
AnitaBell
Customer Insight - Top Three How To's
Customer Insight - Top Three How To's
Jennifer Berkley Jackson
New product development startegies
New product development startegies
Ramil Jabbarov
marketing management
marketing management
k manjula
Ähnlich wie product and pricing strategies
(20)
13PBJeff - Product and Pricing Strategis.ppt
13PBJeff - Product and Pricing Strategis.ppt
Product Talks Meetup (17 Sep 2019) - How to Launch a Product by Kent Weathers
Product Talks Meetup (17 Sep 2019) - How to Launch a Product by Kent Weathers
Robert Sherry : Digital Media Sales Fundamentals 2-27-18
Robert Sherry : Digital Media Sales Fundamentals 2-27-18
New pdt development ppt
New pdt development ppt
Marketing Research for Advertising.pptx
Marketing Research for Advertising.pptx
Nikhin marketting(titto sunny)
Nikhin marketting(titto sunny)
Armstrong mai12 inppt_08
Armstrong mai12 inppt_08
Chp 9 nw product development and product life cycle strategies
Chp 9 nw product development and product life cycle strategies
Proving Social Media ROI
Proving Social Media ROI
How To Improve Your Product Testing Program
How To Improve Your Product Testing Program
Marketing product
Marketing product
Product mix
Product mix
Product management and product life cycle
Product management and product life cycle
Bartlett overview incl ethnography
Bartlett overview incl ethnography
2017 04 product camp how to be strategic
2017 04 product camp how to be strategic
Npd & plc
Npd & plc
Building a Successful Marketing and Sales Strategy by Steve Wood
Building a Successful Marketing and Sales Strategy by Steve Wood
Customer Insight - Top Three How To's
Customer Insight - Top Three How To's
New product development startegies
New product development startegies
marketing management
marketing management
Mehr von WireThic, Electronic and Computing Program
Jenis-jenis Motor Listrik
Jenis-jenis Motor Listrik
WireThic, Electronic and Computing Program
hiring, training, evaluating employee
hiring, training, evaluating employee
WireThic, Electronic and Computing Program
financing
financing
WireThic, Electronic and Computing Program
improving prod quality and efficiency
improving prod quality and efficiency
WireThic, Electronic and Computing Program
Pengantar bisnisbab09 (production management)
Pengantar bisnisbab09 (production management)
WireThic, Electronic and Computing Program
organizational structure
organizational structure
WireThic, Electronic and Computing Program
management
management
WireThic, Electronic and Computing Program
managing employee
managing employee
WireThic, Electronic and Computing Program
global environment
global environment
WireThic, Electronic and Computing Program
industry environmnet
industry environmnet
WireThic, Electronic and Computing Program
business environmnet
business environmnet
WireThic, Electronic and Computing Program
business ethics
business ethics
WireThic, Electronic and Computing Program
form of business ownership
form of business ownership
WireThic, Electronic and Computing Program
planning a business
planning a business
WireThic, Electronic and Computing Program
Tutorial instalasi ubuntu server 12.04, setting DNS server dan Web server
Tutorial instalasi ubuntu server 12.04, setting DNS server dan Web server
WireThic, Electronic and Computing Program
SISTEM OPERASI SYMBIAN
SISTEM OPERASI SYMBIAN
WireThic, Electronic and Computing Program
C++
C++
WireThic, Electronic and Computing Program
Sejarah dan Perkembangan Memori External
Sejarah dan Perkembangan Memori External
WireThic, Electronic and Computing Program
Buku c++
Buku c++
WireThic, Electronic and Computing Program
Mehr von WireThic, Electronic and Computing Program
(19)
Jenis-jenis Motor Listrik
Jenis-jenis Motor Listrik
hiring, training, evaluating employee
hiring, training, evaluating employee
financing
financing
improving prod quality and efficiency
improving prod quality and efficiency
Pengantar bisnisbab09 (production management)
Pengantar bisnisbab09 (production management)
organizational structure
organizational structure
management
management
managing employee
managing employee
global environment
global environment
industry environmnet
industry environmnet
business environmnet
business environmnet
business ethics
business ethics
form of business ownership
form of business ownership
planning a business
planning a business
Tutorial instalasi ubuntu server 12.04, setting DNS server dan Web server
Tutorial instalasi ubuntu server 12.04, setting DNS server dan Web server
SISTEM OPERASI SYMBIAN
SISTEM OPERASI SYMBIAN
C++
C++
Sejarah dan Perkembangan Memori External
Sejarah dan Perkembangan Memori External
Buku c++
Buku c++
product and pricing strategies
1.
Introduction to 13 Chapter Product and Pricing
Strategies MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
2.
Learning Objectives Identifikasi
faktor-faktor yang mempengaruhi target market. Identifikasi langkah-langkah untuk menciptakan produk baru. Menjelaskan metode-metode atas product differentiation. Identifikasi phase utama product life cycle. Identifikasi faktor-faktor yang mempengaruhi keputusan harga/pricing decisions. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
3.
Product and Pricing
Strategy Pricing Strategies Product Strategies MultiMedia by Stephen M. Peters Firm’s Revenue Firm’s Cost of Production Firm's Profits and Value Firm's Expenses © 2001 South-Western College Publishing
4.
Classifications of Products
Convenience products Shopping products Specialty products MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
5.
Convenience Products Secara luas ••
Secara luas tersedia/Widely available. tersedia/Widely available. Sering dibeli/Purchased •• Sering dibeli/Purchased frequently. frequently. Mudah di dapat/Easily •• Mudah di dapat/Easily accessible. accessible. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
6.
Shopping Products • Pelanggan
suka melihat dan bandingkan harga serta kualitas. • Tidak sering dibeli. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
7.
Specialty Products • Produk
khusus. • Keputusan membeli: Didasarkan pada preferensi pribadi. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
8.
Product Line Sebuah kumpulan
produk/jasa yang terkait oleh sebuah perusahaan. COCA-COLA • 1886 COCA-COLA 1982 DIET COKE • 1960 FANTA • 1961 SPRITE 1992 "NEW" COKE, RENAMED COKE II NESTEA • 1963 TAB 1994 FRUITOPIA • 1966 FRESCA 1995 BARQ'S • 1972 MR. PIBB 1997 SURGE CITRA • 1974 SUGAR-FREE SPRITE Not inclusive Source: Coca-Cola Web Site march 2000 MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
9.
Product Mix Product Mix •
Bermacam-macam produk yang ditawarkan oleh suatu perusahaan. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
10.
Target Markets • Sebuah kelompok
individual atau organisasi dengan ciri serupa yang membeli produk tertentu. Ada 2 (dua) target pasar: Consumer Industrial MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
11.
Factors Affecting Target
Markets • • • • Demographics Geography Economic factors Social values MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
12.
Demographics MultiMedia by Stephen
M. Peters © 2001 South-Western College Publishing
13.
Geographic Target Marketing • • • • Daerah
global/ Global regions Negara-Negara/Nations Daerah nasional/National regions Negara, propinsi, kota besar, lingkungan • Iklim/Climate • Tanah lapang/Terrain • Kepadatan penduduk/Population density MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
14.
Target Markets and
Economic Factors • Targeting by: – Business cycle: Recession, prosperity. – Interest rates: High, low. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
15.
Target Markets and
Social Values •Lifestyles MultiMedia by Stephen M. Peters •Personal values © 2001 South-Western College Publishing
16.
Marketing Research Akumulasi dan
analisis data atas keputusan pemasaran. Purpose: • Identifikasi kebutuhan pelanggan. • Memahami persepsi pelanggan. • Menguji ide produk baru. Investment: • Perusahaan menanamkan dana dalam research and development (R&D). • Perusahaan pabrikasi cenderung menanamkan lebih banyak uang daripada perusahaan jasa. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
17.
Research and Design Purpose: Purpose: ••
Mengembangkan dan menguji new products. Mengembangkan dan menguji new products. •• Meningkatkan keberadaan produk. Meningkatkan keberadaan produk. •• Patent: mengijinkan hak ekslusif untuk Patent: mengijinkan hak ekslusif untuk memproduksi dan menjual produk tertentu. memproduksi dan menjual produk tertentu. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
18.
Steps to Create
a New Product Develop product idea. Assess feasibility of idea. Design and test product. Distribute and promote product. Post-audit product. Rocky Mountain Bicycles Business Online MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
19.
Product Differentiation • Usaha
untuk menciptakan ciri suatu produk dari produk kompetitif sehingga menjadi yang lebih diinginkan. Products are differentiated by: • Unique design. • Unique packaging. • Unique branding. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
20.
Classification of Brands •
Producer: Menunjukkan penghasil produk. • Store: menunjukkan toko ritel dimana produk tersebut dijual. Arizona Jean Co.® Sports Cap Sold at JC Penney • Generic: Produk tidak dimerek dan penjelasan produk menjadi sederhana. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
21.
Product Life Cycle Maturity Decline Growth Introduction Pentium
133 Units/Sales Profits MultiMedia by Stephen M. Peters Time © 2001 South-Western College Publishing
22.
PRICE Nilai atas sebuah
produk. Factors which determine price: • Cost of production. • Supply of inventory. • Competitor’s prices. MultiMedia by Stephen M. Peters © 2001 South-Western College Publishing
Hinweis der Redaktion
{}
Jetzt herunterladen