Presentation on Data Driven Design: How data informs design processes.

1. Data
Driven
Design
Presented By:
Tanya Mathew
Master of Design
NATIONAL INSTITUTE OF
FASHION TECHNOLOGY

2. Design is not just what it
looks like and feels like.
Design is how it works.
- Steve Jobs

3. Quantitative
DataNumerical data that shows the
who, what, when and where.
Qualitative
DataNon-numerical data that
demonstrates the why or how.

4. Qualitative Data
gives
perspective.
Non-numerical data
that demonstrates the
why or how.

5. 47%
of people expect
a web page to load
in less than 2 seconds.
- Econsultancy
40%
of people will choose a
different search result if the
first is not mobile friendly.
- Skillcrush
consumers shop
on smartphones
- Comscore
4/5

6. couldn’t decide
between two blues,
so they tested
41 shades
between each blue
to see which one
performs better.

7. Facebook demographics: People who like your page.

8. Google
Analytics

10. Data does not design.
Humans design.

11. Data eventually becomes a crutch
for every decision, paralysing the
company and preventing it from
making any daring design decisions.
- David Bowman

12. Data tells you the ‘WHAT’,
but not the ‘WHY’.
Intuition
+
Data

13. references
Mount, M., & Garcia Martinez, M. (2014). Social Media: A TOOL FOR
OPEN INNOVATION. California Management Review, 56(4), 124-143.
doi:10.1525/cmr.2014.56.4.124
Satyendra Singh, (2006) “Impact of color on marketing”,
Management Decision, Vol. 44 Iss: 6, pp.783 - 789
Moreno, A. (2014, September 24). Data-Driven Design In The
Real World. Retrieved from http://www.smashingmagazine.
com/2013/09/data-driven-design-in-the-real-world/
Web design statistics for 2015. (2015, March 9). Retrieved from
http://www.ironpaper.com/webintel/articles/web-design-
statistics-2015/#.VhsYIfSC2VA
Ciotti, G. (2014, August 20). Color Psychology: How Colors Influence
the Mind. Retrieved from https://www.psychologytoday.com/blog/
habits-not-hacks/201408/color-psychology-how-colors-influence-
the-mind
Holsen, L. (2009, February 28). Putting a Bolder Face on
Google. Retrieved from http://www.nytimes.com/2009/03/01/
business/01marissa.html?pagewanted=print
Rodenback, E. (2014, January 8). A Makeover in Maps ; Rethinking
Design in Data-Driven World.
K, K. (2015, May 11). A Web Designer’s Guide: Data Driven Design.
Retrieved from http://www.webdevelopmentgroup.com/2015/05/
data-driven-design-washington-dc/
Image Sources:
http://www.makingdifferent.com/how-to-check-facebook-page-
demographics-and-location-details/
https://blog.kissmetrics.com/social-media-by-demographic/
http://thenounproject.com/
http://www.seeklogo.net/
http://www.google.com/analytics/