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Technology Review: Innovation Strategies for Business Impact Feb_2011

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Kevin Carter
Kevin Carter
Business
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Innovation Strategies February 2011
Move Faster and More Decisively The world's most innovative companies are using technology to beat their competitors by mining data, performing experiments, and sharing insights quickly.
Part I: Experiment, but Fail Fast ,[object Object],[object Object]
Trusting Data, Not Intuition : Is the left or right version of this home page for a previous version of Microsoft Office more likely to produce sales? The right version might seem appealingly uncluttered. But when subjected to tests with actual Web users, it performed 64 percent worse than the left. Credit: Microsoft.
Four Principles for Crafting Your Innovation Strategy ,[object Object],[object Object],[object Object]
Part II: Open Innovation ,[object Object],[object Object],[object Object]
Open Innovation at GE Smart water: The Intellih20 water meter design won $100,000 from General Electric. Credit: Capstone Metering ,[object Object],[object Object]
Leveraging Academic Labs Laser on a chip : Funded under an HP Innovation Research Award, this chip, fabricated by Professor John Bowers and his group at the University of California, Santa Barbara, uses a new technique to integrate a 50-micron laser on a silicon photonics platform. Credit: HP ,[object Object]
Sharing Secrets to Innovate More Profitably ,[object Object],Henry Chesbrough, a professor at the Haas School of Business at the University of California, Berkeley Credit: Alexander Kjølstad, Smart-Media AS
Part III: Mining Data ,[object Object],[object Object],[object Object]
Crowd wisdom : Software that scours blogs, Twitter, and message boards can identify clusters of conversation related to particular topics. Here, bubbles represent discussion about Comcast. Credit: Collective Intellect Finding Business Insights in Text ,[object Object],[object Object],[object Object]
Getting More Value From Cell Phone Data Phone Spy : An experimental software program that uses smart-phone activity to determine productivity tells a user that he is more active than others in the experiment, but also less on-task. Credit: Alex "Sandy" Pentland ,[object Object]
Extracting Business Ideas from IT Logs ,[object Object],Malice mapped: Canadian telecom operator SaskTel uses Splunk to track people using their cell phones for file sharing, breaking the company’s terms of service. This map shows the location of people who use extremely large amounts of data, often an indicator of file sharing. Credit: Splunk

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Technology Review: Innovation Strategies for Business Impact Feb_2011

  • 2. Move Faster and More Decisively The world's most innovative companies are using technology to beat their competitors by mining data, performing experiments, and sharing insights quickly.
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  • 4. Trusting Data, Not Intuition : Is the left or right version of this home page for a previous version of Microsoft Office more likely to produce sales? The right version might seem appealingly uncluttered. But when subjected to tests with actual Web users, it performed 64 percent worse than the left. Credit: Microsoft.
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