In this presentation: 1.) Importance of acknowledging that Commerce is changing, and so we must as well. 2.) Global e-Commerce trends 3.) Philippine e-Commerce trends / cases Edwin S. Soriano Planu @ka_edong edwin@teamplanu.com https://www.slideshare.net/ka_edong/ www.edwinsoriano.com www.GabayPinoy.com www.eOFW.Net

1. The Shifting Sands
of Commerce
EdWIN S. Soriano
Team Planu Inc.
CDM Program:
E-Commerce F2F
28 Aug 2013
Planu
@ka_edong

2. Planu
@ka_edong

3. #RescuePH
2012
#RescuePH
2013

4. If you’re not growing,
you’re dying!
-T Harv Eker
Secrets of the Millionaire Mind
Planu
@ka_edong

5. Team Planu
@ka_edong
3 Gen

6. Your Father’s Market = waning.
Your Kid’s Market = growing.
Where will you do your selling?
- Edwin S. Soriano
Planu
@ka_edong

7. Global (e)Commerce
Planu
@ka_edong
Havas Prosumer Report
h"p://www.campaignbrief.co.uk/2013/07/16/HWW
%20Digital%20and%20the%20New
%20Consumer_Infographic.pdf

8. Philippine (e)Commerce
Planu
@ka_edong
Most
visited
eCommerce
website
•eBay
(12.5%)
•Sulit
(10.1%)
•Metrodeal
(7.2%)
•Cebu
Pacific
(6%)
•Ensogo
(5.5%)
•Amazon
(5.1%)
MasterCard’s Online Shopping
Behavior Study 2012
http://manilastandardtoday.com/2013/03/23/more-
filipinos-now-shopping-online/

9. Philippine (e)Commerce
Planu
@ka_edong
Top
Concerns
•security
(89%)
•speed
of
transacXon
(88.5
%)
•convenience
of
payment
methods
(88.5
%)
•Others(~80%)
•price/values
•return
or
exchange
policy
•website
reputaXon
•online
review
•customer
service
•low
delivery
charges
•use
of
various
payment
methods.

10. Philippine (e)Commerce
Planu
@ka_edong
Notable
Behaviors
•Plan
online
purchases
(79.5
%
2012
;
74%
2011)
•Less
impulsive
online
shopping
behavior...
•except!
...
•coupon/deal
sites
(28.8
%
of
purchases)
•airline
Xckets
(25.1
%).
•To
miXgate
perceived
risks:
•Read
online
reviews
(81%)
•Visit
sites
they
have
used
before
(77
%)

11. DM Planning Framework
and
Case Studies
Planu
@ka_edong

12. Planu
@ka_edong

13. Planu
@ka_edong
Case: Sulit.com.ph
http://www.youtube.com/watch?v=CNDP_WOUbL0

14. Case
Planu
@ka_edong
•English
Speakers
•ConsumpXon-­‐driven
•Mobile
AdopXon
•Social
Commerce
•Maturing
infrastructure
•Fragmented
retail
market
by
Oliver
Segovia,
CEO
of
AVA.ph
h"p://sgentrepreneurs.com/2013/01/30/is-­‐the-­‐
philippines-­‐asias-­‐most-­‐promising-­‐e-­‐commerce-­‐
opportunity/

15. Philippine (e)Commerce
Planu
@ka_edong
Unique
Phenomena
•Face-­‐to-­‐face
sXll
important
•The
OFW
market
–
buy
global,
serve
local
•Archipelago
•Two
ciXes:
Manila
and
Provinces

16. Characteristics of Pinoy Buyers
(Inputs from the class)
Planu
@ka_edong
•Cost
Conscious
•Young
•Tech-­‐Savvy
•“Trust-­‐Issue”
•Rising
Income
•Suki
/
Loyalty
•Research
•Feedback
•Discounts
•Best
Value
for
Money
•OFW’s
•NegoXaXng
•Security
Concerns

17. eCommerce Forecast
Planu
@ka_edong
By
2022,
brick
and
mortar
retail
spaces
will
be
li@le
more
than
showrooms.
–
Eddie
Machaalani
&
Mitchell
Harper,
CO-­‐CEOs
of
BigCommerce
CuraBon
and
personalizaBon
will
be
a
big
part
of
e-­‐
commerce
moving
forward.
–
Danny
Rimer,
Partner
at
Index
Ventures
Mobile
commerce
is
criBcal
to
success.
–Alexandra
Wilkis
Wilson,
Co-­‐Founder
and
CMO
of
Gilt
h"p://smallbusiness.yahoo.com/advisor/5-­‐experts-­‐future-­‐e-­‐
commerce-­‐155024006.html

18. Edwin S. Soriano
Planu
@ka_edong
edwin@teamplanu.com
https://www.slideshare.net/ka_edong/
ThankYou!
Planu
@ka_edong