Strategies by which OLA cab emerged as leader in market

1. OLA cab ltd.
By Kiran S. Karanjkar
1416FM019

2. OLA cab
Valuable
Startups
2nd Largest
seeder*
Women driver
promoter
Supported by
NSDC & ASDC
Profitable Cab
aggregator**
CNG Cab
initiator
www.Socialmediatrend.com
www.quora.com
www.trackin.euwww.myway.com
Times Of India
• *As per Business Today. Aug 30, 2015 report by Goutam Das.
• **For year 2013/14, Source:- ROC

3. Company Vision
The vision behind Ola cabs is to provide hassle-free, reliable and technology-
efficient car rental service to Indians.
Passion Mantra
We are a young and energetic company based in Mumbai. Nothing excites us
more than using technology to bring the same efficiency and customer experience
to the car rental industry that you expect from flights!
Mission
To provide marketplace for all types of car and cab on rental basis.
Short term goal
To improve rental cabs system in India.
OLA cab

4. OLA cab
OLA CAB PRODUCT AND SERVICES
TRANSPORTATION IT-APPS
OLA-
CAFE
CAR TAXI AUTO
CAR
HIRE
FULL/HALF
DAY CAR
HIRE
LUXURY CAR
RENTALS

5. FINANCIAL BUILDING
OLA cab
16
51
0
20
40
60
2012-13 2013-14
OLA REVENUE
REVENUE
0.64
4.29
0
2
4
6
2012-13 2013-14
TAXI FOR SURE
REVENUE
Rs. In crore
+ 219%
Rs. In crore
22.8
34.22
0
20
40
2012-13 2013-14
LOSS AFTER TAX
LOSS
+50%
Rs. In crore
3.02
17.08
0
10
20
2012-13 2013-14
Profit & Loss
Profit & Loss
Rs. In crore
Incurred
loss
* Figures in Crores, Source : ROC

6. $ 300-$ 500 MILLION
$ 210 MILLION
$ 68.1 MILLION
$ 5 MILLION
SERIES B MODEL
FUNDING FROM MATRIX
PARTNERINDIA MIX
FOR $ 20 MILLION.
Text
SERIES C MODEL
HONG KONG BASED STEAD VIEW CAPITAL
SILICON VALLEY BASED SEQUOIA CAPITAL
Text
SERIES E MODEL
INSTITUTIONAL FUNDING
Text
SERIES A MODEL
FUNDING FROM TIGER GLOBAL
FOR $ 5 MILLION.
Text
OLA CAB
FINANCIAL BUILDING
$ 20 MILLION
Text
SERIES D MODEL
JAPANESE BASED INTERNET &
TELECOMS SoftBank.
Rs. 2500 core.
by Russian billionaire Yuri Milliners & DTS
Global, Singapore's GIC IN 2015

7. Vehicle ownership rate 41/1000
Ranks 128th worldwide
Total population of India is
1.252 bn
23%-39% growth estimated.
Rs.30000 Cr business till 2017
App Friendly, Website
& Call center.
Pre-paid wallet
recharge facility
BETA mode booking
availability
'OLA PINK' by
women driver
SOS SYSTEM
OLA Prime, OLA
Sedan, OLA Mini
Segment
why only OLA- Competitive Advantages
128
41
private Car
world wide
rank
36
64
with
car
without
car
TARGET MARKET
0.80 BILLION
POPULATION
19
37
29
23
2011 2012 2013 2014 2015 2016
10
3
Why only OLA ?
• 23%-39% growth estimated by www.nextweb.com
• Vehicle information by TheTopGear Analysts.

8. INDUSTRY ANALYSIS
OLA cab
COMPETITORS
UBER MERU EASY CAB MEGA
UNORGANIZED
SCTOR
9.76
83.62
1.74
2.78 2.09
FUNDING
OLA UBER MERU MEGA EASYCABS
OLA
46%
MERU
19%
UBER
16%
TFS
10%
MEGA
5%
EASY 3% FASTTRACK
1%
100
42
23 18
6 4
OLA FT MERU UBER MEGA EASY
ACTIVE IN CITIES
51.05
4.29 2.26 3.55
36.37 39.55
OLA TFS UBER MERU MEGA FT
TOTAL REVENUE
2013/14
Rs. In crore
-34.22
-17.08
0.07
3.56
-2.55
0.12
OLA TFS UBER MERU MEGA FT
Profit & Loss 2013/14
Rs. In crore
* Source of data:- Business today, ROC, Slideshare

9. GROWTH STORY
OLA cab
2011 MAY 2012 2014 JULY SEPT. 2015 JULY
BY
IIT
ANUPAM
MITTAL
A
ROUND
$ 1
BN E
ROUND
1ST
MOVER
STEP
AHEAD
DREAM
SEED

10. BOOKING
DRIVERS
COMMISSION
REVENUE
GET ACCESS
WEB
CALL
CENTER
OLA APPS
NO
MAINTAINAINCE SAVE COST PERMITTED
TRANSPORT
AUTHORITY
HAVE TO
REGISTER
REQUIRE
SMARTPHONE
LINK BANK
ACCOUNT
NO RESTRICTED REGION
NO TIME RESTRICTION
FLEXIBILITY
FACILITATOR
DON'T HAVE ANY
OWN CAR
AUTO/TAXI
DRIVERS
OLA BUSINESS MODEL

11. CONSUMER INTERNET
COMPANY BY
VCCIRCELANUALAWARD 2015
PINK CAB CONCEPT
June 2013,
BEST
START UP
CNG CAB
INITIATOR
EMPOWER
PRAGATI AWARD
ACHIEVEMENTS
MBillionAward
Under category of
South Asian Travel
& Tourism Category
2015, TATA
INVESTMENT
Ratan Tata invested in his
own personal category
BILLION
DOLLAR CLUB
Rs. 6100 cr investment
• SOURCE- www.track.in
• TOI

12. STRENGTH
*1st mover cab aggregator.
*Acquisition step.
*Top of mind service.
*High awareness.
*Huge customer base.
*Rapid expansion.
*Multiple round of VC
investment
OPPORTUNITY
* 90% Unorganized market.
* Internet penetration.
* Rising disposable income.
* Acquisition of small players.
THREAT
* Rising competition.
* Uber has deep pocket.
* Presence of many national
players.
* Absence of clear Govt
regulations.
* Lack of customer loyalty.
WEAKNESS
* Driver misbehave.
* Demand huge, Cash
burning huge.
OLA SWOT
S W
O T

13. THANK
YOU