An ERP-integrated e-commerce solution for Microsoft Dynamics NAV and Business Central can lower your business’ operational costs, grow your sales and foster deep customer loyalty. But when it comes to choosing an e-commerce platform how can you be sure you’ll see an ROI on your investment? Give your business the competitive edge with the leaders in digital evolution. Join k-eCommerce Solution Engineer Patrick Fusarini as we take an up-close look into key ways business owners can drastically lower operational costs, maximize sales growth, and ensure a substantial ROI on their investment.

1. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
The Measurable ROI
of E-Commerce Integrated
with Dynamics GP, NAV,
or Business Central

2. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Today’s Presenter
Patrick Fusarini
Solution Engineer
patrick.fusarini@k-ecommerce.com
Twitter: @kecommerce
LinkedIn: company/k-ecommerce/

3. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Agenda
• k-eCommerce at a glance
• Capture the online market
• Improve ROI
• Create operational efficiencies
• Improve the customer experience
• Align your audience
• ROI for every department
• Demo
• Questions

4. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
k-eCommerce
Since 1999, k-eCommerce has been
providing businesses around the world
with innovative e-commerce solutions
to accelerate online sales. Based in
Montreal, Canada, and Northville
(Michigan), USA, k-eCommerce delivers
a cloud-based e-commerce solution for
B2B and B2C fully integrated with the
Microsoft Dynamics™ suite.
Expertise
20+ Years:
k-eCommerce is the leader in
innovative, integrated e-commerce
solutions for Microsoft Dynamics since
1999.
$2 Billion
Online Sales
Our high-performance PCI-certified
cloud infrastructure processes billions
of dollars in transactions year after
year.
Our Solution
Over 1,500 websites:
From manufacturing to wholesale to
retail and beyond, we power
businesses all over the world.
k-eCommerce at a Glance

5. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Let’s conquer it together
US B2B eCommerce will reach $1.8 trillion and account for
17% of all B2B sales in the US by 2023.
- Forrester

6. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Capture the
online market
Create a fluid experience across all channels
• An omnichannel experience
• Move past siloed systems
• Healthy business growth with a single
source of information across all channels
• Move towards integrated systems with
Dynamics GP, NAV or Business Central
“We probably see close
to 200 new retail users
a week, and we’re
adding in about 30
business customers per
week.”
Barbara Gillett
IT Manager, LorAnn Oils

7. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Create Operational
Efficiencies
Minimize costs, maximize ROI
• Information maintenance
• Product information management
• Customer information
management
• Sales order automation
• Marketing capabilities
“The k-eCommerce platform
has helped us bring together
thousands of SKUs across
multiple product categories
into one place where our
customers will be able to
search and find them
easily.”
Lee Dehmer
IT Manager, Dietzgen

8. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Further Improve
Operational Efficiencies
Take advantage of MailChimp’s powerful
e-mail marketing campaigns.
• E-mail integration: transfer
newsletter subscribers to MailChimp
• E-commerce integration: transfer
newsletter subscribers, carts,
coupons, and orders to MailChimp
Coming
soon

9. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Maximize the
Customer Experience
Create consistent revenue with loyal customers.
• Responsive design in
today's smartphone world
• Self-service tools: order tracking and
history, purchase lists, quote requests
• Personalization: CMS, customer pricing,
catalogs, documentation sharing
• Omnichannel strategy
“The better the
experience, the more the
customer will trust your
business, product and
order process.”
Jenna Lesar
Marketing Director,
Detroit Speed

10. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Reward Loyal
Customers
Give your customers rewards for
doing business with you.
• Configure point earning rate
• Loyalty points can pay for
orders
• Limit how points can be
applied
• Generate a report to create a
targeted promotion
“k-eCommerce just seemed
to have that perfect fit of
usability for the marketing
team, for the customers, but
also, the rock solid
integration.”
Erick Buhlman
Web Marketing Manager
Whitaker Brothers

11. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Branding is more
than a name
• Increases reach
• Increases market value
• Gives negotiating power
• Credibility & trust
• Education
• Product offering
• Pricing increase (the value of
trust)
“Products have life cycles.
Brands outlive products.
Brands convey a uniform
quality, credibility and
experience. Brands are
valuable.”
Scott Goodson
MarketShare

12. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Streamline your
process
Manage less
channels,
simplify your
processes
Fax, email, phone, on-site, brick and
mortar, online, etc
Again, automated order entry increases
ROI
Convert
existing
customers to
use the online
channel to
maximize ROI
Integration streamlines the process
Saves time on order entry
Prevents order entry errors

13. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
“Global e-commerce sales are
expected to increase 275%
by 2021, from 1.3 trillion
in 2014 to 4.88 trillion in
2021.”
-Statista.com

14. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Organizational ROI
MarketingITSalesFinance Customer
Service

15. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
A sales rep’s view
MarketingIT
Features
Sales Portal
Live chat
Upsell & cross sell
Quotes
Amazon/eBay
integration
Abandoned carts
SalesFinance Customer
ServiceGoals
Revenue growth
Ease of use
Automated account
updates
Repeat sales
Increase conversions

16. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Features
CMS & PIM
Landing pages
Targeted email marketing
campaigns
Web promotions
Abandoned carts
Mailchimp integration
Google Analytics
Goals
Robust CMS
Targeted customer
content
Web marketing
campaigns
SEO, META descriptions
Increase leads
The marketer’s perspective
MarketingITSalesFinance Customer
Service

17. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Features
Integration
Hosted SaaS
Goals
No additional
infrastructure
Limit access to internal
team
Security
Performance & speed
IT in a digital world
MarketingITSalesFinance Customer
Service

18. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Features
PCI Level 1
Payment methods
Invoices & order
integration
Pricing integration
Goals
Payment security
Single point for pricing
maintenance
ERP integration
Limited order
touchpoints
Impact on finance
MarketingITSalesFinance Customer
Service

19. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Features
Customer service
portal
Form builder
Live chat
Goals
Post-sale calls
Status/shipping updates
Additional order
information
Customer Service goes digital
MarketingITSalesFinance Customer
Service

20. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
A comprehensive E-COMMERCE ENGINE
enabling 24/7 online purchase capabilities.
B2C. B2B.
Sales Portal.
External Marketplaces.
An easy to use Content Management System
(CMS) designed for marketers and web masters.
Mobile. Ready.
Beautiful Themes. SDK.
A world-class ERP Sync Technology
designed to transform your ERP into a self-
service Web channel.
Broad Data Integration. Discrete.
Flexible. Powerful.
Our PCI Level 1 Certification ensures you
can accept payment by credit card.
Use our payment solutions or your own
gateway/ merchant account.
Our Private Cloud is hosted in an Enterprise-
grade data center.
Security. High availability.
Disaster Recovery.
Our Customer Success Team will ensure
your webstore project is a success from kick-
off to go-live.
Should you require custom ERP integration or
Web development services, we’ll do it for you.
Maintenance
Because we control the software and custom
integrations, we can guarantee upward
compatibility at no extra cost!
Support
From our self-service learning center, to our
friendly experts, we will support you every step
of the way.
8-8 (Eastern). 24/7 available.
Product OverviewBenefits of a k-eCommerce Integration

21. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
DEMO

22. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
Questions & Answers
If you haven’t already,
please type your
questions in the
questions pane to your
right.

23. The Measurable ROI of E-Commerce Integrated with Dynamics GP, NAV, or Business Central
THANK YOU
A recording will be sent to all attendees
following the webinar.