Jyotindra Zaveri is a social media marketing consultant and trainer with over 10 years of experience in social media marketing and 44 years of experience in IT. He has authored nine books on social media marketing topics. The document outlines Zaveri's presentation to the Rotary Club of Poona on the topic of social media being a boon or bane. The presentation discusses key aspects of social media platforms like Facebook, LinkedIn, Twitter and their uses for both business-to-consumer and business-to-business purposes.

2. ● Jyotindra Zaveri - Social Media Marketing
Consultant and Trainer.
● IT professional, Electronics Engineer. Formerly
worked in IBM, trained in Germany.
● Authored Nine books.
● Ten years of experience in Social Media Marketing.
● 44 Years experience in IT
2
SPEAKERS: JYOTINDRA ZAVERI AKA JYOTI
jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI

3. ROTARY CLUB OF POONA
GUEST SPEAKER RTN JYOTINDRA ZAVERI
TOPIC: SOCIAL MEDIA BOON OR BANE?
MONDAY, 03 AUGUST

4. ATOMIC ENERGY
•Boon or Bane?

5. TWITTER
•Follow Hashtags • #COVID19 #COVID_19
#Coronavirus
#CoronainMaharashtra
#CoronavirusLockdown
#LockdownNorms

6. WORK FROM HOME
•Deploying proper cybersecurity protocols for a remote
workforce is a challenge!
•Hackers issue
•Device: Personal laptop, shared by children for online
school as well

7. ● When a user uses an APP on Mobile, permission is given to access
contacts
● Facebook will find those contacts on phone and show their names to
suggest them to add as a Friend
● If tag in the same photo, Facebook will show as PYMK
● If pictures are taken from same Camera it can find and suggest PYMK
● Facebook uses the latest Artificial Intelligence, Machine Learning,
predictive analysis, and Big Data for the PYMK
jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 7
WHAT IS PYMK?
''PEOPLE YOU MAY KNOW''

8. HOW TO DISTRIBUTE BROCHURES / PPT
ELECTRONICALLY?
•Use Slideshare /
LinkedIn
• Upload .pdf
• Upload .doc
• Upload .xls
• Upload .ptt
• AND SHARE ON Facebook, LinkedIn,
Twitter
• Users can download
• Embed in Website / Blog

9. jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 9

10. ●Both TAG Option should be
enabled
●ON
●ON
jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 10
TAG

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12. WHAT IS SOCIAL MEDIA?
•There are many digital platforms
•Makes the legacy websites
obsolete

13. 1. Social Networking:
1. Facebook
2. LinkedIn
2. Blog:
1. Blogger (Google)
2. WordPress
3. Tumblr
jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 13
PARTIAL LIST OF DIGITAL PLATFORMS – THAT
I CAN CREATE AND MANAGE FOR YOU –
1/3

14. 1. Picture:
1. Instagram (Facebook)
2. Snapchat
2. Twitter
3. Pinterest
jyoti.guru14
PARTIAL LIST OF DIGITAL PLATFORMS – THAT I
CAN CREATE AND MANAGE FOR YOU – 2/3
SOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI

15. 1. Publishing:
1. SlideShare (LinkedIn / Microsoft)
2. Newspaper
2. Video channel:
1. YouTube (Google)
2. IGTV (Instagram TV)
3. Vimeo
jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 15
PARTIAL LIST OF DIGITAL PLATFORMS – THAT I
CAN CREATE AND MANAGE FOR YOU – 3/3

16. jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 16
CASE STUDY – B2C
TATA TEA & WAGH BAKRI CHAI
● Digital platforms such as Facebook or Twitter
give level playing field to compete with giants.

17. jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 17
FACEBOOK.COM/WAGHBAKRI
51 K LIKES

18. The Number One Professional
Networking Site in the World
jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 18
LINKEDIN

19. jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 19
USE HASHTAG TO INDEX A WORD #

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21. I would not consider
WhatsApp as True
Social Media
jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 21
WHATSAPP IS NOT PROFESSIONAL AT ALL

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OH! FACEBOOK FRIENDS, WHAT DO YOU
KNOW ABOUT THE VALUE OF A LIKE?
एक चुटकी लाइक की
किम्मत
तुम क्या जानो फेसबुक
वालों

24. Social media is important for
B2C AS WELL AS B2B
jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 24
BUSINESS TO BUSINESS

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FACEBOOK.COM/GEINDIA
22 LAC LIKES

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B2B EXAMPLE – TOP ENGINEERING COMPANY
FACEBOOK PAGE / WALTER SURFACE TECHNOLOGIES

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B2B - WALTER SURFACE TECHNOLOGIES
LINKEDIN.COM/COMPANY/WALTER-SURFACE-
TECHNOLOGIES/

28. THANK YOU! RTN NARENDRA
THANK YOU ROTARY CLUB OF POONA
•Jyotindra Zaveri WhatsApp
+91 9552946949

29. Before I go ahead, request you to ask
specific question pertaining to digital
marketing
So that I can utilize the time effectively
jyoti.guruSOCIAL MEDIA TRAINING BY JYOTINDRA ZAVERI 29
DO NOT HESITATE TO ASK