1. INNOVATORS
ASSIGNMENT
SUBMITTED BY Jyoti Khurana
ROLL NO. PG2011253
SECTION E
SUBMITTED TO Ms Rakhi Singh

2. Apple has been considered a leading designer and integrator of computer hardware and software.
By 2010 it had fundamentally changed the music , mobile , telephone and retail operations through
its sleek products innovative store and new business models. Apple stores had some of the highest
revenues per square foot in the retail sector. Its first store was opened in May 2001 just as the
technology bubble was bursting but it followed on the heels of similar attempts most notably the
computer company gateway that had spectacularly failed. Apple’s success was not just the result of
clever strategic moves or an innate sense of market timing. It came from deep commitment to
understanding how people used computing devices and desire to develop insanely great products.
The Ipod famously arouse from the all pervasive Apple ventured into new businesses and faced an
ever increasing number of fierce competitors ,the root of its success puzzled many industry experts
and technology pundits. They focused on what people think and what they need and want and how
they would interact with their computers. They worried about the smallest details which include the
packaging of apple products , this shows their ultimate sophistication. Their design sense was
evident in the iPod mini which actually reduced the amount of music that could be played but took
advantage of new hard drive technology. In March 1998, to concentrate Apple's efforts on returning
to profitability, Jobs terminated a number of projects, such as Newton, Cyberdog, and OpenDoc. In
the coming months, many employees developed a fear of encountering Jobs while riding in the
elevator, "afraid that they might not have a job when the doors opened. The reality was that Jobs's
summary executions were rare, but a handful of victims was enough to terrorize a whole
company. Jobs also changed the licensing program for Macintosh clones, making it too costly for the
manufacturers to continue making machines. A platform strategy offers big advantages and benfits
to a company , its suppliers , and its customers. Apple put a premium on design resources and time
invested into the initial product is leveraged across derivative products , these can be developed and
ramped up more quickly because they build on and make use of existing design elements in the
platform. With the high levels of sharing and reuse of assemblies , sub assemblies and parts the
result is greater reliability and lower costs which benefits customers and suppliers.
Innovation product development strategy and Execution
At apple innovation , product development and execution have been deeply interwined with the
firms history and cofounder steve jobs pivotal influence in it. The mac was never intended only a
computing device, it instead of exemplified a way of how people could work with a computing
device. Apple has been notoriously tight lipped about both its strategy and operations – an approach
that has turned into marketing magic and high expectations among its followers.
Apple insisted on integrating customers experience into its design and development processes.
Apple has been ranked as the most innovative company in the world, but how it has achieved such
success remains mysterious because of the company's obsession with secrecy. The most important
decision of the apple was to move into retail stores. In 1984, Apple next launched the Macintosh. Its
debut was announced by the now famous $1.5 million television commercial "1984". Apple goes
beyond superficial trends and get to the essence of customer experience such that its design seems
to happen from the inside out while the outside continues to be deeply appealing and ineffably cool.
The open source movement has been mostly ignored by people. The company insists on developing
and integrating , its own hardware and software. It has announced that they will be designing its

3. own chips for iPods, iphones and Ipads, a backward migration that appears very much out of step
with how the computer industry has been evolving. The company attacks websites that dare to
speculate on what the company is planning .Apple has opened up to outside developer communities
and has invented the App store along with the other stores it set up. Infact very few apps have been
developed by apple employees. Apple routinely pulls off the miraculous unveiling revolutionary
products that have been kept completely secret until they magically appear in stores all over the
world. When Steve jobs took medical leave than also apple continued to launch products and deliver
impressive financial results. Apple took calculated risks and boldly entered in new markets. Examples
like iPods, phone. Apple provides multiple products and touch points to buyers so that they can buy
and subscribe to more products all glued through ITunes. The move into retail operations was of
course not the first store apple created, the iPod transitioned from being an ITunes based device to
one that accessed a repository of music in an iTunes music store. The entire music industry was
forced to accommodate jobs vision of easily accessible and inexpensive music that could be shuffled
any way the user wanted.