1. Monojit Mandal
10DMO89

3. • Bharti Airtel formerly known as Bharti Tele-
Ventures LTD (BTVL) is the largest cellular service
provider in India,
• with more than 140 million subscribers as of 2010
• Founded July 07, 1995
• founder(s)Sunil Bharti Mittal
• Headquarters New Delhi, India
• Key people
• Sunil Mittal (Chairman) & (MD)
• SANJAY KAPOOR (CEO)

4. HISTORY
 Entered telecom business in 1985
 1985-Technical collaboration with Siemens, Taka COM
corporation.
 1995- opened its first cellular showroom.
 Won ‘Techies Award’ for four consecutive years (1997-2000).

5. SERVICES FOR US
 For Us –
1. Mobile- Prepaid - Postpaid
2.Home Phones – Fixed Line - Fixed Wireless Phones
3.Broadband & Internet
4.Blackberry
5.Calling Cards
6.Wireless Internet – Data Card - USB Modem
7.Airtel Digital TV

6. SERVICES FOR OUR BUSINESS
• For our business:-
• Data and IP solutions
• Conferencing
• Voice solutions

7. Product & Services

8. Airtel As brand
• ► There is an amazing consistency in the
manner in which AIRTEL has over the two
years emerged as the country’s top 2nd
service brand in the Most Trusted Brands
survey
• Brand Ambassadors:
• Sharukh khan
• A.R.Rehman
• Vidya balan
• Madhavan
• Sachin( currently droped)

9. • Brands that Figure in the Top - 100 consumer brands
in India are:
• Nokia at Position 4.
• Bharti Airtel is at position 46
• Reliance Mobile is placed at 73
• BSNL is ranked 79
• Tata Indicom is at 83
• LG Mobile is at rank 90
So AIRTEL is the best player in telecom
business.

10. Airtel Live Every Moment
• ► In 2002, Airtel signed on music composer A.
R Rehman and changed its tune to "Live every
moment”.
• ► Organized Airtel Scholar Hunt with
NDTV.

12. Mission
• “ We at Airtel always think in fresh and
innovative ways about the needs of our
customers and how we want them to feel. We
deliver what we promise and go out of our
way to delight the customer with a little bit
more”

13. Vision
• To build India's finest business conglomerate by 2020
• Supporting education of underprivileged children
through Bharti Foundation

14. Performance till date
• Bharti Airtel has enjoyed an
excellent run ever since the
telecom sector opened.
• It has managed to hold on
to its leadership position
• Has coped well with
regulatory changes.
• Continues to attract and
delight customers.

15. References
• Telecommunication Services,
Indian Industry: A Monthly
Review, CMIE – November 2010,
Analyst Report – Bharti Airtel
• Telecommunication Sector
Report – March 2010, CRISIL
• Capitaline Database http://
capitaline.com
• AIRTEL WEB PAGE
www.airtel.in