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- 1. i
- 2. CNN Feature Story – 6/20/2000
- 10. Why is multimedia impacting the newsphere?
- 11. PRWeb in Text
- 14. Poynter Institute Research http://www.poynterextra.org/EYETRACK2004/multimediarecall.htm
- 15. What does this mean for communications professionals?
- 16. Time on Page – Images versus no images
- 17. Usage of multimedia by journalists
- 18. Value of multimedia for journalists
- 21. General takeaway and best practices
- 22. 1. Multimedia can create a more engaging experience than text Tip : Consider ways that multimedia can be used to relevantly enhance the visitor’s experience
- 23. 2. The benefits to using multimedia are multi-faceted Multimedia can enhance time-on-page, click-through rate, provides fodder for content producers and sharers, and can increase the online footprint.
- 24. 3. The definition of “production quality” shifts online Tip : Focus on content; not production quality.
- 25. 4. Multimedia is appropriate for some content types but not all Tip : Multimedia is particularly helpful in describing complex processes. However, there are times when multimedia can be distracting.
- 26. 5. Multimedia should be considered in relation to the broader message Images, video and audio should be seen as supplementary to a broader content experience. The entirety needs to be considered when selecting multimedia.
Hinweis der Redaktion
- Online survey of 1,422 U.S. online video users Recruitment: OTX panel members recruited via email OTX panel is representative of the US online population: Gender Age Ethnicity Broadband/Dial-Up Respondents were qualified on these dimensions: U.S. Residency No Sensitive Industry Employment No Research Participation in the Past 3 Months Have Viewed Videos Online (excluding adult content) Field Dates: April 21-May 1, 2007
- Half of test participants (approximately 25 people) experienced one of the stories in text and the other in multimedia. The other half of our participants experienced the opposite formats. (They all saw a control article beforehand, as well.) After they read or viewed a story, they were given a same recall quiz. They found a slight, marginally significant difference in how test subjects correctly recalled story information that was presented in text vs. using multimedia. When asked to recall information about names and places, participants who received information in text were more likely to answer questions correctly. However, information about a process or procedure that was unfamiliar to them was more correctly recalled when participants received it in a multimedia graphic format. Users who received information in text form seemed to have better recall of specific factual information.
- No disparity between visits….